Each time you grant access to your Google Ads account, you can select the features a user can impact by assigning an access level.
This article explains the different access levels and their corresponding features. It also provides information on how to identify the appropriate admin user for tasks such as setting up monthly invoicing or applying for a credit line.
Learn how to grant or remove access to your Google Ads account .
Access levels
| Account Access level | Email-only | Billing | Read-only | Standard | Admin |
|---|---|---|---|---|---|
|
Can receive notification emails and reports
|
✔ | ✔ | ✔ | ✔ | |
|
Can view campaigns and use planning tools
|
✔ | ✔ | ✔ | ||
|
Can view billing information
|
✔ | ✔ | ✔ | ✔ | |
|
Can edit billing information
|
✔ | ✔ | ✔ | ||
|
Can edit and run billing reports
|
✔ | ✔ | ✔ | ✔ | |
|
Can grant email-only access
|
✔ | ✔ | ✔ | ||
|
Can view users, managers, and product links
|
✔ | ✔ | ✔ | ||
|
Can edit and run campaign performance reports
|
✔ | ✔ | ✔ | ||
|
Can edit campaigns
|
✔ | ✔ | |||
|
Can add or remove product links
|
✔ | ||||
|
Can link account to Google Analytics to import conversions
|
✔ | ||||
|
Can give account access, change access levels, and cancel invitations from other users
|
✔ | ||||
|
Can accept and reject manager account link requests
|
✔ | ||||
|
Can unlink manager accounts
|
✔ | ||||
|
Can review each user's authentication method and last login time
|
✔ | ||||
|
Can add or edit forms of payments on Payments profile level
|
✔ | ✔ | |||
|
Make a Payment or Add Funds
|
✔ | ✔ (Automatic payments accounts only) |
✔ | ||
|
Edit Payments Profile information (address, tax info & language preference)
|
✔ | ✔ | |||
|
Switch between Manual & Automatic Payments (where allowed)
|
✔ | ✔ (Automatic to manual only) |
✔ | ||
|
Increase or decrease threshold
|
✔ (Automatic payments accounts only) |
✔ (Automatic payments accounts only) |
✔ (Automatic payments accounts only) |
||
|
Start and complete Advertiser Verification
|
✔ | ||||
|
Create conversions from Google Analytics events and key events
|
✔ | ✔ |
Access for manager accounts
If you've accepted an invitation to link to a manager account, users with admin access to the manager account can receive notification emails and manage your campaigns. If the manager account has ownership , users with admin access to the manager account can also edit user access, managers, and product links within your account.
For monthly invoicing or credit line applications, ensure that manager account ownership is enabled and the request is authorized by an admin of the Google Ads child account or the manager account admin. Learn more about manager account access levels .
Access to billing and payments
Within Google Ads, users with Admin or Billing access levels can update an organization's payments profile info, such as the following:
- Name and address
- Tax ID
- Language preference
- Add and edit forms of payment
Users with Admin or Billing access can make these changes even if they aren't Payments profile users. Admins can also complete all steps of the advertiser verification process. These actions were previously restricted to Payments profile users only.
When Google Ads users make changes to the payments profile, payments admins receive an email notification.
Note: Google Ads users can't directly add or remove users from the payments profile or change existing user permissions. To request changes to payment users, the primary contact on the payments profile, or a user within the same company domain as the primary contact, needs to contact Google Ads support. When contacting support, include the full name, email address (linked to a Google Account), phone number, and desired permissions for each user you want to add or modify. Also include your Payments Profile ID. Learn more about Payments user permissions .
If you want to turn this feature off, contact Google Ads support .
Conversions integration
Users with Standard and Admin access can help create conversions directly from Google Analytics events and key events, seamlessly sharing these with Google Ads. These conversions will be available for use in reporting and bidding within Google Ads.
Note: Certain settings may be managed solely within Google Analytics for consistency across platforms.
