An AI-powered, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. Portfolio bid strategies use Google AI to set bids to help you reach your performance goals.
Note: Portfolio bid strategies are not available for Performance Max campaigns.
It applies to different bid strategies:
- Smart bidding strategies : Maximize conversions, Maximize conversions value, Target ROAS, and Target CPA.
- Automated strategies : Maximize clicks and Target impression share.
- After you create a portfolio strategy, it will be stored in your Shared library. This is the central location for managing your portfolio bid strategies and tracking their performance.
- Portfolio bid strategies were previously referred to as “flexible bid strategies”.
