Business names and logos are part of your brand guidelines. This migration allows you to control how your brand appears in ads on Performance Max campaigns. To keep using your preferred business name and logos for your campaigns, add the assets to your brand guidelines. Make sure your business name matches your verified legal name or domain name to avoid disapproval. If no updates are made by mid-April 2025, the business name and logos from the top performing asset group from your campaign will be used. Learn more About brand guidelines
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Performance Max is powered by Google AI to generate campaign settings that help you get more value from your advertising. As you create your campaign, you may receive notifications about issues that could affect performance. Use the campaign construction navigation menu to review and resolve these issues. Learn more about how to Set up your campaign for success .
Tip: If the goals in this article don’t match the campaign goals you’ve set up in Google Ads, Google provides additional Performance Max campaign creation options. Learn more about other ways to Create a Performance Max campaign
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Instructions
If you don't want to select a goal for your Performance Max campaign, follow the steps below. If you’re unfamiliar with conversion tracking, review Set up conversion tracking for your website before you set up your goals.
- In your Google Ads account
, click the create button
, then select Campaign.
- Choose “Create a campaign without a goal’s guidance” as your campaign objective.
- After you confirm your conversion goals and select Performance Maxas your campaign type, you can click Continue.
- Note: Your account goals will be automatically populated, but you can remove the default goals, or add new goals based on your desired outcome.
- Enter a campaign name.
- Select Continue.
Keep in mind
- Update or remove irrelevant or stale goals: You should update conversion goals to improve performance and to avoid continually removing them from your targeted goals. Click the 3-dot icon
to edit or remove irrelevant goals, or go to “ Conversions ” to update your account-level conversion goals.
- Set conversion values: Set conversion values for different goals or when each conversion is worth a different amount to your business. For example, if your campaign is optimized towards both phone calls and website actions, you can set the value for phone calls as your average sale order value. Google AI will optimize for goals with the highest ROAS.
