The competitive visibility report helps you understand your competitive landscape on a product category level and take action to improve your visibility — based on displayed impressions from your Shopping ads and free listings .
Watch this introductory video to learn more about your competitive visibility report and how it can help you take data-driven decisions to improve your performance.
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Benefits
The competitive visibility report will help you compare your visibility across Shopping ads and free listings based on displayed impressions on product-category level performance and allow you to understand:
- Your consumer reach for Shopping ads and free listings — specifically and combined
- Who your competitors are
- How you compare against top merchants
- How you stack-rank against competitors and top merchants over time
Keep in mind
The report will only provide a visibility ranking if there are a sufficient number of products displayed for a selected product category and time range.
Descriptions of the metrics
Relative visibility
Page overlap rate
Higher position rate
Ads / free ratio
Ads / free ratio shows how often a merchant receives impressions from Shopping ads compared to free listings. In other words, the number of times a merchant’s offer receives an Ads impression divided by the number of times this merchant’s offer receives a free impression aggregated in a selected category and time frame.
How to improve your visibility
There are 3 ways you might improve your visibility in a selected product category:
- Promote your visibility by setting up a dedicated Shopping ads campaign
- Change your assortment using the best sellers report
- Adjust product pricing using the price competitiveness report
How to find the report
- Sign in to your Merchant Center account .
- From the page menu, click Analytics, and under Productsclick Competitive visibilitytab.
- There are two tabs you may want to review:
- Tab 1 displays the competitive visibility of your pre-selected competitors.
- Tab 2 displays the aggregated competitive visibility of top performing merchants.
Both reports can be filtered by product category, listing type, and time range.
- Click the filter iconabove the table.
- Select one of the filters that appears to see a list of conditions for new filters.
- Enter the condition then click Apply. Both the table and the chart will update automatically based on your selection.