Use the bundle [is_bundle]
attribute to indicate that you’ve grouped a main product with other, different products, sold together as one package for a single price.
This attribute lets us show your product in the right situations by distinguishing your product from manufacturer-created bundles, multipacks, and other products without accessories.
In this article
When to use
Required to show your products in free listings on Googleif you've created a bundle containing a main product.
Required for Shopping adsif you’ve created a bundle containing a main product and you’re targeting any of the following countries:
- Australia
- Brazil
- Czechia
- France
- Germany
- Italy
- Japan
- Netherlands
- Spain
- Switzerland
- United Kingdom
- United States
The main product of a bundle is the featured product, while additional products should be accessories or add-ons that complement the main product.
Examples:
- For a doll sold with a set of clothes that aren’t packed with the doll, the doll is the main product and the clothes complement it.
- For a video game console sold with 3 video games, the video game console is the main product.
Format
Follow these formatting guidelines to make sure Google understands the data you're submitting.
Learn when and how to submit your product data in English
Type | Boolean |
---|---|
Supported values (Text and XML feeds) |
yes
true
no
false
|
Supported values (Content API feeds) |
yes
true
no
false
|
Repeated field | No |
File format | Example entry |
---|---|
Text feeds | Yes |
XML feeds | <g:is_bundle>yes</g:is_bundle>
|
Minimum requirements
These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.
- If your product is a custom bundle consisting of different products that you created, and the bundle includes a main product, submit
yes
for this attribute. For example, a camera combined with a lens and bag. If you don't submit the attribute, the default isno
. - Don’t submit the bundle attribute for a manufacturer-defined bundle.
Best practices
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- Describe the entire bundle. For example, submit content for the image link
[image_link]
, title[title]
, and description[description]
attributes that take into account the entire bundle. - Submit the correct condition. For example, if any product in the bundle is
used
, then set the value toused
for the condition[condition]
attribute.
Customized products
Use the bundle [is_bundle]
attribute to let us know that the product includes customizationlike engraving or other personalization.
Examples
Retailer-defined bundle
[title]
[is_bundle]
yes
[title]
[price]
[brand]
[is_bundle]
yes
[title]
[is_bundle]
no
Toys
[title]
[is_bundle]
yes