You can send product reviews data to Google in the following ways:
- Upload your product reviews data source directly in your Merchant Center account. You can also view the Data source specifications article to learn how to properly format your product reviews data source.
- Work with an approved third-party reviews aggregator (listed below) to have Google fetch reviews directly from them.
When deciding which method to use to submit product reviews data, consider your familiarity with setting up data sources, the resources you have for maintaining them, and whether you already have a third-party reviews aggregator. The chart below outlines some benefits and challenges of each method.
| Benefits | Challenges | |
|---|---|---|
|
Merchant Center
|
Manage the rating submissions process independently | May be difficult to create and submit XML data sources without help |
|
Third-party reviews aggregator
|
Third-party aggregators manage the ratings submission process for you | There may be costs associated with this service |
If you choose to work with a reviews aggregator, you can select from the list of eligible aggregators.
Note: The Product Ratings program is supported in every country in which shopping is available, but not every aggregator will support all countries. Remember to confirm country availability with your aggregator contact.
Eligible aggregators list
Aggregator
Homepage
Help center
Before you begin
Bazaarvoice
- If you are part of the Bazaarvoice Network, contact Bazaarvoice support to opt in to Full-Network syndication. This will enable automatic syndication to Google.
- If you are not part of the Bazaarvoice Network, complete and submit the Partner Syndication Request form
to enable the feature at no additional fee.
- Make sure the domain submitted in the form matches the domain in your Merchant Center account.
- Once enabled, Bazaarvoice will continuously provide up-to-date content to Google.
- Make sure the product catalog data you share with Bazaarvoice is consistent with the catalog data that you share with Google as Google uses your catalog data to match products.
eKomi
Ensure you have signed up with eKomi and are actively collecting reviews from your website. Please contact eKomi’s support team to enable a product ratings feed for your account at info@ekomi-group.com.
Emplifi
- To use Google Shopping Feed, you must be an Emplifi Ratings & Reviews client and have your reviews catalog in Emplifi. To begin sending your collected reviews to Google:
- Contact your Emplifi Customer Success Manager to enable the Google Shopping Feed feature or request a demo .
- Emplifi handles feed setup after you enable the feature.
Feedaty (Zoorate)
Ensure you have signed up with Feedaty and are actively collecting reviews from your website. To send your reviews to Google, you may need a Feedaty Basic or Pro plan. Contact Feedaty support to enable Google Shopping Product Ratings for your account and to ensure proper data feed setup.
Feefo (Reevo)
Ensure you have signed up with Feefo and are actively collecting product reviews from your website. Please contact Feefo's support team to enable a product ratings feed for your account.
Guaranteed Reviews Company
N/A
Ensure you have signed up with Guaranteed Reviews Company and are actively collecting reviews from your website. The synchronization with Google Product Ratings is automatic and included for all Guaranteed Reviews users. No manual setup is required. Feel free to contact support for more information: contact@guaranteed-reviews.com
Junip
Ensure you signed up with Junip and are actively collecting reviews from your website. Syndication to Google is generally available on the Growth plan and above. Please contact Junip support for more information.
Kudobuzz
- Ensure you are an active Kudobuzz client collecting reviews from your website. Syndication to Google is generally available only on the Dinner plan. Please contact the Kudobuzz support team to enable a product ratings feed to your account. To participate you must have:
- A Google Shopping Ads account
- A minimum of 50 reviews in your Product Ratings feed.
- Product should have globally unique product identifiers such as GTINs (Global Trade Item Numbers)
Loox
Ensure your Loox plan is Scale or Unlimited. Visit our help center article for frequently asked questions ( FAQs
).
Okendo
Ensure you are actively collecting reviews on your website. Requires a minimum of 50 published reviews and MPN or GTIN set in Shopify. Free on Growth plans and above, or an additional monthly add-on charge.
PowerReviews
Ensure you have signed up with PowerReviews and are actively collecting reviews from your website.
RA Reviews (RA Trustvox)
Ensure you are collecting reviews on your site and are on a RA Reviews 500+ order Business or Enterprise plan (Starter plan is not supported for syndication). Please contact your aggregator's support team to enable a product ratings feed for your account.
Reseller Ratings
Ensure you have signed up with Reseller Ratings and are actively collecting reviews from your website. Please contact your aggregator's support team to enable a product ratings feed for your account.
Revi.io
Ensure you have signed up with Revi.io and are actively collecting reviews from your website. Please contact your aggregator's support team to enable a product ratings feed for your account.
Reviews.io
Ensure your Reviews.io plan is Premium (Free or Pro plans are not supported) and are actively collecting reviews on your website. Please contact your aggregator's support team to enable a product ratings feed for your account.
Shopper Approved
Ensure you are actively collecting reviews from your website. Visit shopperapproved.com to “book a demo” right from the website. You can also email support@shopperapproved.com or call 1-888-951-5467.
Shopping Satisfaction
Ensure you have signed up with Shopping Satisfaction and are actively collecting reviews from your website. Please contact our support team at contact@shopping-satisfaction.co.uk
to get started with enabling product ratings feed to your account.
Stamped
Ensure your Stamped plan is Business or higher (Basic or Premium plans are not supported). Please contact the Stamped support team to enable a product ratings feed for your account. For quicker self-service, you may check the Stamped dashboard for options available before contacting support.
TargetBay
Ensure you are collecting reviews from your site and your TargetBay plan is Plus, Premium, or Enterprise (Free or Growth plans are not supported). If the Product Reviews tab is missing in Google Merchant Center, fill out Google's Product Rating Interest Form or contact your aggregator support team.
TestFreaks
Ensure you have signed up with TestFreaks and are actively collecting reviews from your website. Please contact TestFreaks support team to enable a product ratings feed for your account.
Trusted Shops
Ensure you have signed up with Trusted Shops and are actively collecting reviews from your website. You can simply add Google Integration to your membership. If you're not yet a member, contact us
or apply for membership.
Trustpilot
- Google Shopping integration is a paid add-on module, not included in core Trustpilot plans. Please contact our support team to learn more about pricing and to receive a demo. To get started:
- After sufficient review collection and setup, Trustpilot automatically submits product reviews to Google daily. Google's processing time varies.
- Optionally, use Trustpilot's SEO Product Review TrustBox for schema.org markup.
- For issues, check minimum review count (50), product identifier matching, and Google Shopping Ads star rating application status. Consult Trustpilot support for further help.
Verified Reviews (Avis Vérifiés) by Skeepers
Ensure you have signed up with Verified Reviews (Skeepers) and are actively collecting reviews from your website. Please contact Verified Reviews (Skeepers) Support for further information: skeepers.io/contact
Yotpo
- Ensure you are actively collecting reviews from your website and have signed up for a Yotpo Starter Plan (or up) to enable Google Shopping Syndication. Yotpo free plan is not supported. Prerequisites:
- A Google Merchant Center Account
- Identical product catalogs on Google Merchant Center and Yotpo
Aggregators may charge fees. Google does not control or moderate these fees.
If you’re a reviews aggregator and would like to partner with Google on Product Ratings, fill out our interest form to have your eligibility reviewed.
