About people and access for Merchant Center

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If you’re looking for information about people and access in Merchant Center Next, click here .

To access a Google Merchant Center account, you must be added by a Merchant Center account admin. Multiple people are able to access a single Merchant Center, and a person can connect their individual Google account with multiple Merchant Center accounts as needed.

Invite a new person

Adminusers can invite others to access their Google Merchant Center account from the "Users" tab under the tools icon Tools and setting menu icon [Gear] dropdown. Invited users sign in to your account with their own logins.

To grant access, follow these steps:

In your Merchant Center account , click the tools and settings icon, then select People and accessunder the “Settings” menu.
Click Add person.
Enter the email address of the person you want to invite.
Click Next.
On the next page, select the level of access you'd like to grant, and email preferences for that person.
Click Save.

The invited user will receive an email prompting them to accept the invitation. Their access will be marked as "pending" until they accept.

Change people's access

Adminusers can edit or remove users from the account.

Edit access

Admin users may edit a person’s role. To do this:

In your Merchant Center account , click the tools and settings iconmenu, then click People & access.
Under “People”, click Managefor the person whose access you wish to edit.
Select the new access type you want to assign to this person, and then click Save.

Revoke access

To remove a person:

In your Merchant Center account , click the tools and settings icon, then click People & access.
Under “People”, click Managefor the person you would like to remove.
Under “Account status”, click Remove person.

Note:

Before removing a user, ensure that your website URL verification status isn't associated with that user. If it is, you will lose your verification status and will need to complete website verification and claiming with another user.
Users with super admin access can only be removed by other super admins. To manage super admin access, go to Business Manager .

Remove your Merchant Center account access

To remove your own access:

In your Merchant Center account, click the tools icon, then select Preferencesunder the "Settings" menu.
Select Preferences.
Click Remove access.
Click Remove accessagain to confirm the removal of your account.

Frequently asked questions

What happens if I lose access to my Merchant Center account?

If you’ve lost the access to your Merchant Center account, you can reach out to the support team using this form . You’ll need to include the following details:

Account ID(s) of all the Google Ads accounts linked to your Merchant Center account
Name and target country of a recent data feed
5 sample product IDs from a recent feed
Store name as listed in the Merchant Center account
Website URL claimed in the account

Note: The email address you provide can’t be associated with any other Merchant Center account

What happens if I get an error message about adding an email address?

If you receive this error message, the email address that you’re trying to grant access to Merchant Center isn’t linked to a Google account. Email addresses mustbe linked to a Google account in order to be added to Merchant Center.

This means that the email address you are trying to add is not linked to a Google account. Email addresses must be linked to a Google account to be added to Merchant Center.

What is recommended if I’m using a Google Search Console to manage my website?

Each admin must be listed as an owner of your website in Search console. Learn more about verifying and claiming your store’s website .

What happens if the “pending” person invites are unresolved for several days?

You may want to independently confirm with the person. If the invite stays pending or if the email received by the invited person is blank, you can either delete the person or delete and add the person again to send a new invitation.

Can I unlink my Google account from my Merchant Center account?

If you’re a Merchant Center admin, you won’t be able to remove your Google account unless there is another person with admin access to this Merchant Center account.

What if a service provider, such as an agency or CSS, manages my account?

If you have admin access to the account you can invite or remove people and edit the access levels of other people, aligned with the service model you agreed on with your agency or CSS. If you work with a CSS, you can select the account access level in the “CSS users” section in the account.

Note that any person with admin access will be able to make modifications into the respective account they have admin access to.

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