How to fix: Product page unavailable

Update your online store so that it can be viewed

Why this issue is happening

For one or more of your products, you submitted a landing page via the link [link] , link template [link_template] , or mobile link [mobile_link] attribute, that can’t be accessed by Google and may also not be accessible to Google users.

When the landing page linked to your ad or listing is unavailable, users have a bad experience, leading to a bad return on your ad spend. To avoid a bad user experience, we disable products that have an unavailable landing page. These products will stop showing in ads and free listings until Google can access the landing page.

We routinely crawl your landing pages to ensure that they work properly. Common crawl errors for desktop and mobile devices include:

Page not found (404): The landing page was not found on the server. To fix this error, make sure you specify a working URL of the landing page in the link [link] attribute or the optional link template [link_template] , or mobile link [mobile_link] attributes.
Too many redirects: Your landing page redirects too many times. To fix this error, make sure your landing page URL doesn't have more than 2 redirects.
Could not connect / HTTP 5xx response: When we tried to access the landing page, the server could not process the request due to an unknown reason. To fix this error, make sure that your website is always available.
Can’t access your robots.txt file: The product page was unavailable for Google to check because your online store's robots.txt file couldn't be reached.
Hostname not resolvable: We were not able to resolve the hostname. To fix this error, make sure that your DNS configuration is set up properly.
URL protocol: The URL set with the link [link] or link template [link_template] attributes on desktop and the mobile link [mobile_link] attribute on mobile must start with http:// or https://. The URL must also use the domain name you verified either when you created your Merchant Center account or in the “Website” tab on the “Business information” page of your Merchant Center account. Replace any symbols used with URL encoded entities, (for example, comma = %2C).
If using the Regional availability and pricing add-on feature: Ensure that all landing pages with region ID can be crawled. For example, URLs like the following should be accessible to Google.
- https://mystorewebsite.com/p/myproductlandingpage?region_id=123456
- https://mystorewebsite.com/p?offer=myproduct&region_id=123456

Learn more about Product crawl issues .

How to fix the issue

To resolve this issue, identify and fix the error to make sure your landing page is accessible from any device, location, or browser. You can test your current configuration with the URL Inspection Tool . Make sure to select desktop or smartphone as the type of fetch.

If you determine that the issue is not with your site functionality but instead with the links you provided, to update the product page link for any of your products, follow the steps below:

Fix products one by one directly in Merchant Center

Go to Products in your Merchant Center account , then select the Needs attentiontab.
Use the filter iconabove the table to find all products affected by your issue.
Select the title of the product you want to fix, then select Edit product.
Update your product page link to a URL that can be accessed by Google.
Select Save.

Fix multiple products at once

Go to Products in your Merchant Center account , then select the Needs attentiontab.
Use the filter iconabove the table to find all products affected by your issue.
Select the Downloadiconto download a list (.csv) of all affected products for all issues or this particular issue.
Cross reference the downloaded list with your uploaded product data, and ensure that the URLs you’ve submitted for these products using the link [link] attribute for desktop and the mobile link [mobile_link] for mobile, lead to valid landing pages.
Reupload your corrected product data to Merchant Center via your chosen upload method.

Next steps

After you fix the issue, you can ask for a website check to speed up the review and reapproval process. If you choose not to request a website check, an automatic review will still be performed at a later time.

It may take some time for your change to be reflected on the “Needs attention” page. This time allows us to verify that we can access the landing pages. If the issue is fixed, your products will start showing up in ads and free listings again.

If Google identifies that the issue still persists during the website check, you'll be notified on the "Product details" page under the "Needs attention" tab to fix the issue and resubmit for another check. After a successful check, the issue will no longer be listed on the "Needs attention" tab.

Note: Google may take up to 12 hours to review your website. During this period, you can't submit a new request.

Check that you've fixed the issue by making sure that the issue is no longer listed on the "Needs attention" tab. If you fix these issues, the errors should disappear within a couple of days. This time allows us to verify that we can access the landing pages that are provided, after which the products will start showing up in ads and free listings again. Ensure that every time you upload a new product, you include a landing page that can be accessed by anyone.

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