How to fix: Unsupported GTIN

You've entered a global coupon number instead of a GTIN. Enter the correct GTIN so customers can find your product easily.

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Why this issue is happening

One or more of the values you submitted for the GTIN [gtin] attribute is only used for coupons (starts with 981, 982, 983, 984, 99, or 05), and isn't a globally valid value.


How to fix your issue

Make sure you submit the globally valid value for the GTIN [gtin] attribute or leave the value blank if the product doesn’t have a GTIN.

For more information about the validation of GTINs, refer to the GTIN Validation Guide edited by GS1, the organization that maintains GTIN standards.

Note: It’s recommended to provide a valid GTIN [gtin] for each product. Products with an assigned GTIN, but submitted without one, may have limited visibility.

Fix products one by one directly in Merchant Center

Step 1Navigate to Productsin Merchant Center, then select the Needs attentiontab.

Step 2Use the filter iconabove the table to find all products affected by your issue.

Step 3Click on the title of the product you want to fix, then click Edit product.

Step 4Make sure that each affected product has a valid GTIN [gtin] attribute.

Step 5Select Save.

Fix multiple products at once

Step 1Navigate to Productsin Merchant Center, then select the Needs attentiontab.

Step 2Use the filter iconabove the table to find all products affected by your issue.

Step 3Select the downloadiconto download a list (.csv) of all affected products for all issues or this particular issue.

Step 4Cross reference the downloaded list with your uploaded product data, and make sure that each affected product has a valid GTIN [gtin] attribute.

Step 5Reupload your corrected product data to Merchant Center using your chosen upload method.


Next steps

After making the requested changes, check that you’ve fixed the issue by making sure the issue is no longer listed on the “ Needs attention ” page.

Keep in mind: It may take 24-72 hours for your change to be reflected on the “ Needs attention ” page.

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