A product description page (PDP) teaches shoppers about your product's features and benefits before they complete their purchase. A rich PDP provides accurate and comprehensive product information.
This article explains how to create rich PDPs.
On this page
Benefits
Comprehensive and accurate product listing information:
- Helps customers identify the product that best fits their needs
- Provides customers with the information they need to feel confident in their purchase
- Improves customer trust
Instructions
Step 1: Add product data to your Merchant or Manufacturer Center feeds
Manufacturers and brand owners
If you’re a manufacturer or brand owner, you can sign up for Google Manufacturer Center . Manufacturer Center account allows manufacturers and brands to submit authoritative product data and can be used to power commercial results across Google.
As a manufacturer or brand, Google trusts the data you share via Google Manufacturer Center to be the most accurate representation of a product. Google uses this information to help shoppers find and understand your products and to enrich the PDPs for your products.
You can share the following product data attributes in your Manufacturer Center feeds :
>200 characters recommended
Structured and well-formatted descriptions with bullets and paragraphs are recommended
High image resolution recommended (>1,500 pixel on longest side)
High image resolution recommended (>1,500 pixel on longest side)
>5 details recommended. We recommend that you include as many as appropriate
[feature_description]
attribute, and overrides itRecommended for highlighting product features to appear in the From the Manufacturer section
Features with images (800x800 pixel minimum) recommended
Retailers other than manufacturers or brand owners
Submitting the following product data attributes in your Merchant Center feeds may help you create rich PDPs:
1–150 characters
Use the title
[title]
attribute to clearly identify the product you’re selling. The title is one of the most prominent parts of your ad. A specific and accurate title will help us list your product to the right users.>200 characters recommended
Structured and well-formatted descriptions with bullets and paragraphs are recommended
High image resolution recommended (>1,000 pixel on longest side)
High image resolution recommended (>1,000 pixel on longest side)
>4 highlights recommended
>5 details required. We recommend that you include as many as appropriate
Step 2: Share your Product Ratings
Google Product Ratings gives retailers the ability to share and surface product ratings and product reviews.
If you participate in the Product Ratings program, you can share review data using a Google Product Ratings feed . Learn more about Product rating basics . The attributes listed below may help you to create a rich product ratings feed, and will help us match your reviews to your PDPs:
Product IDs
[gtin]
data, Google will attempt to match a review through other information such as SKU or brand [brand]
+ MPN [mpn]
pairs.)