GE Lighting The product makes any lamp or device that plugs into a wall smart. The built-in Wi-Fi bridge adds out-of-home control for your lighting and devices and voice control when paired with a voice assistant. The plug also enables scheduling and scene-setting to traditional bulbs and devices. The smart plug adds smart functionality to fixtures where smart bulbs won't fit or match the look of the fixture. Pair the smart plug with Cync smart bulbs in other fixtures and smart switches to control all your lights together. Use the smart plug with other devices like curling irons, fans, and electronic devices to turn them on or off remotely or schedule them to operate around your routine. The smart plug enables voice control with google home and Amazon Alexa devices. Simply plug into a standard wall socket and you're ready to go.