Add product details for your AI agent

After you add your AI agent in Producer Portal, use the Product detailstab in Producer Portal to do the following:

• Add product details for your AI agent's Google Cloud Marketplace listing, such as your AI agent's title, icon, marketing information, and links to documentation.
• Submit your AI agent's product details to Google for review. To publish your AI agent, you must pass the Product detailsreview.

Before you begin

• To access Producer Portal, you must have completed the Cloud Marketplace Project Info Form , provided by the Google Cloud Marketplace team. For more information about becoming a Cloud Marketplace vendor, see Sign up as a Cloud Marketplace vendor .

  If you can't access Producer Portal, verify that you've selected the correct project. If you still can't access it, use the Google Cloud Support portal to request assistance, and include the word "Marketplace" in your description. For more information about the Google Cloud Support portal, visit Request assistance with Cloud Marketplace .

• Add your AI agent as a product in Producer Portal. For steps, see Add your AI agent in Producer Portal .

• Add your AI agent's Agent Card. For steps, see Add your AI agent's Agent Card .

Add product details

To add your AI agent's product details for its Cloud Marketplace listing, use Producer Portal . In Producer Portal, select your AI agent and complete the following steps:

1. On the Overviewpage of your AI agent product, go to the Product detailssection and click Edit.

2. Complete the Product infotab of the Product detailssection. While completing Product info, you can add Category IDs. Category IDs let customers find your product under select categories or filters as they search Cloud Marketplace. You can add up to two Category IDs for a product.

   IAdditionally, you must provide metadata for your AI agent, including Industryand Business function, to improve its visibility in the new AI-powered search experience. Customers use this information to filter products in Cloud Marketplace. For more information, see AI agent listing requirements and metadata .

   In the Product Overviewsection, you can optionally include the following details, formatted using Markdown:

   • Product Description:What specific problem does your agent solve?
   • System Connectors:What systems does your agent connect with (for example, Google Workspace or BigQuery)?
   • Agent Protocol:Which protocol your agent supports (for example, A2A or MCP server).
   • Foundational Model:Which LLM model(s) does your agent use for its operations?
   • Agent Framework:Which framework was used to develop your agent (for example, ADK)?
   • Key Features:List the top 3-5 capabilities of your product.
   • Technical Capabilities:What are the technical capabilities of your product (for example, streaming)?
   • Security:What are the security features of your agent (for example, OAuth 2.0)?
   • Compliance:What are the compliances of your agent (for example, SOC 2 or HIPAA)?

   If you chose to populate your product's metadata and description from your Agent Card, these fields might be populated already. You can edit the populated information.

   If your AI agent connects to Google Distributed Cloud, add the following text to your product info: "We recommend that you only purchase this product for a duration equal to or less than the shortest subscription length of your Google Distributed Cloud-connected devices."

3. To add tutorials, documentation, and, optionally, additional license agreements, complete the Documentationtab of the Product detailssection.

   In this section, you can optionally provide a YouTube link to display an informational or demo video as the hero on the banner of your listing page. This helps customers understand your product and increases their confidence in making a purchase decision.

   You can also optionally provide a link to your organization's Trust Page. A Trust Page displays your credentials and certifications, which helps customers evaluate your product.

4. To add search metadata or keywords, or to customize the URL of the details page for your product, complete the Product metadatatab of the Product detailssection.

Cloud Marketplace might require additional approvals for some categories of products. If you want to add your AI agent's listing to a category that isn't listed in Producer Portal, submit a request by using the special category request form .

Submit your product details for review

When you're ready to submit your product details for processing, click Submitin Producer Portal . It takes approximately two to five days for the Partner Engineering team to review and approve your product details.

After you've submitted your product details for review, if you make additional changes to the Product detailstab, you must restart the product details review process.

What's next

• Review the available pricing options, and select a pricing model for your AI agent.