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Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fieldswill not segmentmetrics in yourSELECTclause.
Required. The name of the conversion custom variable. Name should be unique. The maximum length of name is 100 characters. There should not be any extra spaces before and after.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
conversion_custom_variable.owner_customer
Field description
The resource name of the customer that owns the conversion custom variable.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
conversion_custom_variable.resource_name
Field description
The resource name of the conversion custom variable. Conversion custom variable resource names have the form:customers/{customer_id}/conversionCustomVariables/{conversion_custom_variable_id}
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
conversion_custom_variable.status
Field description
The status of the conversion custom variable for conversion event accrual.
Required. Immutable. The tag of the conversion custom variable. Tag should be unique and consist of a "u" character directly followed with a number less than ormequal to 100. For example: "u4".
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-28 UTC."],[],["This document details a conversion custom variable resource used in Search Ads 360. Key information includes: variable's ID, name, tag (e.g., \"u4\"), and owner customer. Additional fields describe variable characteristics like cardinality, family (Floodlight or standard), data type (number or string), and status (enabled or paused). The document also outlines how to select, filter, sort these variables. Also contains information about the resource name that follows the structure `customers/{customer_id}/conversionCustomVariables/{conversion_custom_variable_id}`.\n"]]
