Clarifying Misrepresentation policy for Shopping ads and free listings

October 2025

Based on your feedback, we’re clarifying the Misrepresentation policy. This update provides additional examples of what the policy covers, more guidance on how to be compliant, and more information about our appeals process:

  • Enforcement clarification: We’ve added additional examples around non-delivery and inoperable return/refund processes. This isn’t a change to our current enforcement but a clarification for your reference.
  • Support clarification: We’ve added additional guidance on best practices for maintaining compliance with our policy and our appeals process.

Review the Misrepresentation policy for Shopping ads and free listings for details on the updated guidance.

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