This page lists the tag template types that are natively supported by Google Tag Manager. In addition to these natively-supported tags, you can find tag and variable templates maintained by 3rd parties in the Community Template Gallery , and you can create and share your own tags with custom templates .
| Tag Template | Web | AMP | Android & iOS (Firebase containers) |
Android & iOS (Legacy containers) |
|---|---|---|---|---|
| ✓ | ||||
| ✓ | ||||
|
adjust
*
|
✓ | |||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
|
ClickTale
(OBSOLETE)
|
✓ | |||
| ✓ | ||||
| ✓ | ✓ | |||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ✓ | ✓ | ✓ | |
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ✓ | ✓ | ✓ | |
|
Function Call
|
✓ | ✓ | ||
| ✓ | ||||
| ✓ | ✓ | ✓ | ✓ | |
| ✓ | ✓ | ✓ | ✓ | |
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ✓ | |||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ✓ | |||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
|
Tune
*
|
✓ | |||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ | ||||
| ✓ |
* The indicated tags have vendor requirements for Android & iOS that include installation of their SDK alongside Tag Manager. Please check with the vendor for more information..
Additional 3rd-party tags are available at the Community Template Gallery .

