Manage data & privacy in Google Wallet (US only)

Important:These settings are rolling out gradually to US users. If you do not find these options yet, check back later.

Manage your data and privacy settings in Google Wallet. You can manage how your Wallet and payments services information and activity create personalized experiences across Google. You control the settings. You also decide what activity Wallet saves and how Wallet and payment services utilize information.

You can control how your Google Wallet and payments info and activity are used to:

  • Personalize content and experiences across Google.
  • Conduct measurement on our services, such as ads.
  • Show ads that are more personalized.

Tip:Private passes, such as insurance cards and IDs, are managed differently. Learn more about private passes .

Personalize Google Wallet

When this setting is on, your Wallet and payments services info, like your passes, purchase activity, saved addresses, and accounts you've linked to Wallet, will be used to make your experience more personalized in Wallet.

To turn this setting on or off in the app:

  1. On your phone, open the Google Wallet app.
  2. At the top right, tap your Profile picture or Accountand then Your data in Walletand then Manage data from Wallet and payments services.

To turn this setting on or off on the Google Wallet website:

  1. Go to wallet.google.com .
  2. On the left, tap Settings.
  3. Under “Data & Privacy,” turn on or off Google Wallet personalization.

Use Wallet to personalize other Google experiences

Improve personalized experiences across Google with info from Wallet and payments services.

For example, with these settings on, other Google services, like Play or YouTube, could show you recommendations or deals based on loyalty cards in your Wallet. Personalized experiences may also rely on your personalization settings in other Google services.

To provide personalized experiences across Google, allow Google to use Wallet and payments services data. This data includes your passes, purchase activity, saved addresses, and accounts you've linked to Wallet.

Turning these settings on or off will not change how Google saves purchases. This applies to purchases made on other Google services. For example, apps bought in Play or shows rented in YouTube.

To turn this setting on or off in the app:

  1. On your phone, open the Google Wallet app.
  2. At the top right, tap your Profile picture or Accountand then Your data in Walletand then Manage data from Wallet and payments services.

To turn this setting on or off on the Google Wallet website:

  1. Go to wallet.google.com .
  2. On the left, tap Settings.
  3. Under “Data & Privacy,” turn on or off Use Wallet to personalize experiences across Google.

Turn on Google Wallet History

With Wallet History, you can save your Google Wallet and payments services activity.

The recorded data includes your activity when using Wallet and payment services. This includes using your transit pass by tapping your Android device to a reader.

Google uses information from Google Wallet and payment services to help maintain, measure, and improve products, including ads.

To turn this setting on or off in the app:

  1. On your phone, open the Google Wallet app.
  2. At the top right, tap your Profile picture or Accountand then Your data in Walletand then Manage data from Wallet and payments services.

To turn this setting on or off on the Google Wallet website:

  1. Go to wallet.google.com .
  2. On the left, tap Settings.
  3. Under “Data & Privacy,” turn on or off Google Wallet history.

Use Wallet to personalize Google Ads

You can see ads that are more relevant to you based on your Google Wallet and payments services info and activity when this setting is on. For example, in Google Shopping, you might see ads based on passes or loyalty cards saved in Wallet.

To turn this setting on or off in the app:

  1. On your phone, open the Google Wallet app.
  2. At the top right, tap your Profile picture or Accountand then Your data in Walletand then Manage data from Wallet and payments services.

To turn this setting on or off on the Google Wallet website:

  1. Go to wallet.google.com .
  2. On the left, select Settings.
  3. Under “Data & Privacy,” tap Use Wallet to personalize Google Ads.
  4. To turn on or off, users will be directed to My Ad Center .

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