Case Study

Boosting LinkDesks’ Ads ARPU with Key Value Segmentation

Tags

Founded in 2012, LinkDesks creates engaging casual mobile games with high-quality graphics and engaging gameplay. Their portfolio includes popular titles like “Bubble Shooter” and “Jewels Legend,” demonstrating a commitment to fun and accessible experiences for all players.

The challenge

LinkDesks wanted to increase their monetization efficiency without impacting latency by leveraging their first-party data, but was hindered by technical limitations.

LinkDesks wanted to increase their monetization efficiency without impacting latency by leveraging their first-party data, but was hindered by technical limitations.

The approach

By defining user segments based on AdMob's impression level ad revenue API and pairing them with specific key-value mediation groups, LinkDesks not only optimized ad value for each request and saved time on waterfall management, but also eliminated the effort to maintain mediations by country.

The results

  • +10%

    ARPU

  • +8%

    eCPM

  • +5%

    Match Rate

Key-value, in AdMob Mediation, has allowed us to address two key challenges simultaneously: boosting revenue by leveraging our own data and improving latency. It's a testament to the power of innovative solutions!

— Jerry Ji , CEO of LinkDesks

  1. Publisher results 2024. Individual results may vary.

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