Golders Green' was the first of many posters encouraging house-hunters to move out to new developments in the rural fringes of London . Work began on the new Underground railway from Charing Cross to Hampstead in 1903, when Golders Green was little more than a country crossroads. Within a few months, the terminus was the focus of a new community, complete with shops and avenues of Arts & Crafts -style houses. This poster paints an idyllic picture of life in Golders Green. The words of 18th-century poet William Cowper beneath compare the suburb to a sanctuary. The station and train in the background remind us of the vital link to the City, which made such a lifestyle possible.
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