YouTube Works Awards for Creative Campaigns

What are the YouTube Works Awards?

Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing — and everything in between — YouTube has seen how incredible video content can drive equally powerful results.

The YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective advertising creatives on YouTube in the past year.

Winners join an esteemed shortlist of trophy bearers that help shape the future of creatives effectiveness on YouTube. Plus, they have the opportunity to stand shoulder-to-shoulder with some of the industry’s best within published thought leadership and advertising industry moments.

Preview image for a video that shows highlights from the YouTube Works Awards..

In partnership with

Kantar

Contest begins

Coming Soon
Submissions end

Coming Soon
Winners announced

Coming Soon

2024

Award categories

Explore the different categories in this year’s YouTube Works Awards.

Creative Visionary

Celebrating the campaign that demonstrated creative ingenuity and brought to life a captivating vision.

This category champions your singular vision of creating something exciting and wholly original. How did your story punch through the page and onto the screen? What key creative decisions were made along the way to delight and excite? How did this make the work more effective, bold, and unforgettable?

Big Screen, Big Results

Multi-Format Storytelling

Celebrating the campaign that best adapted original storytelling for formats of all sorts.

We want to see how you flexed your chameleon colors for different viewing contexts — whether it’s on the go on mobile or relaxed in the living room. When did you use different ad formats — long, short, vertical, audio, or otherwise skippable — to meet your audience on their terms? How did you navigate the changing tides of what viewers expect from their video content?

Brands as Creators

Celebrating the campaign that best demonstrates brands behaving like creators.

We don’t just mean channels with flashy content or brands that partnered with creators — we’re looking for brands that show us that YouTube is in their DNA. This brand regularly crafts content informed by consumer trends and knows how to nurture passionate online communities. In what ways did your content meet audiences where and how they’re watching? How did you deliver entertainment and inspiration — just like a creator would?

The Changemaker

Celebrating the campaign that walked the walk on social or environmental issues.

We’re looking for campaigns that demonstrate a brand’s fierce commitment to diversity, inclusion, sustainability, environmental issues, or other social causes. How did your campaign balance your brand’s purpose with a tangible impact that extends beyond the bottom line? How did you inspire and empower your audience to take action?

The Underdog

Our 2023 Grand Jury

Ashwini Karandikar

EVP, Media, Technology, Data4A’s

Ellie Bamford

CSO, North AmericaVML

Fernando Machado

Operating PartnerGarnett Station Partners

Jess Vultaggio

VP, Creative Culture & EffectivenessKraft Heinz

Jonathan Daly

Head of Communications StrategyJohannes Leonardo

Judy John

Global CCOEdelman

Kristin Lane

Head of Brand Strategy & Advertising MassMutual

Liv Lewis

Executive Vice PresidentEGAMI Group

Maria Elisa Vélez

Managing DirectorDoorDash

Matt Peterson

YouTube Creator

Pedro Pérez

Chief Creative OfficerFCB Chicago

Ryu Yokoi

CDO, Personal Care NA & US MediaUnilever

Shannon Washington

Global CCOGotham Inc

Tyler Bahl

SVP and Head of MarketingActivision

How to enter

Identify your most effective YouTube campaigns from last year, review the Terms & Conditions, and fill out the submission form below during the entry window (now closed).

The YouTube Works Awards are easy to enter, and free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to take center stage!

Our judges will select the winners across each category and a Grand Prix will be awarded to the submission that best demonstrates brilliant results, storytelling, and creative effectiveness on YouTube.

Questions? Contact us at youtube-works-us@google.com

Read terms and conditions

Two women looking at a laptop screen in an office setting.

Best practices

Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.

• Consider co-writing your submission; media and creative collaborations help to tell the full story
• Tell a story with a beginning (objectives), middle (approach), and end (impact)
• Stick to simple and concise
• Include critical context around your creative
• Remember we need all relevant media referenced in your submission
• Note any factors external to YouTube that could have impacted results
• Share as many metrics as you can and include objectives, KPIs, and benchmarks

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View past winners and more

Check out compelling and effective advertising campaigns that have recently made an impact on YouTube.

Explore recent winners Explore more success stories

What are the YouTube Works Awards?

In partnership with

Kantar

Contest begins

Submissions end

Winners announced

Award categories

Creative Visionary add remove

Big Screen, Big Results add remove

Multi-Format Storytelling add remove

Brands as Creators add remove

The Changemaker add remove

The Underdog add remove

Grand Prix add remove