Simbe recognized the need for a reliable and scalable cloud infrastructure to support its ambitious vision from the outset. By building on Google Cloud, Simbe has embraced a suite of services that are integral to its operations — and security is at the heart of it.

Meanwhile, the company uses integrated Identity and Access Management to implement granular, role-based access control. This ensures that only authorized personnel can access appropriate information, which is crucial for maintaining compliance with data privacy regulations.

“Given the unprecedented nature of our data, we prioritize a two-layered security approach: strong encryption and stringent, process-driven access control,” Denis says. “This is reinforced by tools like Security Command Center.”

Within Simbe’s platform, Tally robots — optimized for their ability to capture real-time shelf data — use advanced computer vision and AI to navigate store aisles and provide actionable insights. As part of the broader system, Tally plays a central role in enabling accurate inventory counts, precise item locations, and smarter ecommerce fulfillment, which together support the platform’s operational scope and value. Machine learning models underpin Tally’s ability to learn and improve, swiftly adapting to detect inventory discrepancies, pricing anomalies, and misplaced goods.

When Tally or Simbe Vision detects inventory gaps, these insights enable staff to address restocking needs within minutes rather than hours, bridging online accuracy with physical availability.

Meanwhile, BigQuery , a unified data platform, handles historical data analysis and creates predictive models to inform future business decisions. This works in tandem with Looker , a business intelligence platform, to allow retailers to visualize shelf availability trends, identify peak demand periods, and optimize promotional pricing strategies.

Simbe’s corporate roadmap is also closely aligned with the expertise Google Cloud has in the retail industry. This means Simbe can integrate its solutions into existing retail platforms using Google Cloud API management tools, ultimately fostering trust and collaboration with global retail giants while enabling seamless data exchange and operational efficiency.

“Google Cloud doesn’t only provide the technology we need to support our clients. It also has the trust of the retail ecosystem” Denis says. “As a retail technology company working with Google Cloud, we can service the industry in the best way possible.”

The partnership between Simbe and Google Cloud has yielded significant benefits for retailers, helping them achieve over 98% on-shelf availability, which ensures products are always stocked and accessible to shoppers — both in physical stores and online. By automating pricing compliance, retailers have reached promotional and pricing accuracy in the high 90% range, eliminating errors that can erode shopper trust. These improvements have driven a 2% annual sales lift while providing a return on investment of 4x within the first 90 days, scaling up to 15x as implementation expands.

Looking ahead, Simbe plans to deepen its relationship with Google Cloud to enhance the analytical capabilities of its platform and explore new technologies such as large language models. With these AI-driven tools, Simbe aims to revolutionize the way data is communicated, further streamlining decision-making for retail associates.

Additionally, Simbe continues to refine Tally's design to more seamlessly integrate into the retail environment while expanding its geographic footprint and pilot programs. As part of its broader growth strategy, Simbe is focusing on scalability and making its datasets more actionable to help retailers stay ahead of shopper demands.

"Our collaboration with Google Cloud is built on mutual trust, scalability, and a client-first mentality,” Denis says. “It’s not just about building great products — it’s about exceeding our clients’ expectations and delivering value on a global scale.”