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About UniCredit
UniCredit is a successful pan-European commercial bank, with a fully plugged in CIB, delivering a unique Western, Central, and Eastern European network to its extensive client franchise: 26 million clients. UniCredit offers both local and international expertise to its clients, providing them with unparalleled access to leading banks in its 14 core markets through its European banking network. Leveraging on an international network of representative offices and branches, UniCredit serves clients in another 18 countries worldwide.
Industries:
Financial Services & Insurance
Location:
Italy
- Implemented a geolocation system that displays bank location and services information on maps for users via desktop or mobile devices
- Integrated a system that lets customers make appointments with branch agents and, at the same time, promotes the bank's offers
- 9,000 branches across 22 countries are registered on the map
72% of bookings made through the map-based app
"Flexibility, customization options and the global coverage of Google Maps are the main reasons why we chose Google technology. The Geolocalizor is not only a service to users, but also a tool to promote the bank's offers and showcase the products we want to propose over a given period."
— Alessandro Appodio, online acquisition specialist, UniCredit
UniCredit introduced a Google Maps geolocator — when a user enters an address, the site displays the nearest branch, ATM, business center, or corporate office and all of the nearest private banking branches, along with a tool for estimating the fastest route to each location. The tool can be used on any device as the locator is integrated with UniCredit's Mobile Banking application. The application brings together the same services for private and corporate banking and can be used on desktop and mobile devices.
Published 2014
Product availability, functionality and terms may differ for customers with billing addresses in the European Economic Area
(EEA). Learn more
About UniCredit
UniCredit is a successful pan-European commercial bank, with a fully plugged in CIB, delivering a unique Western, Central, and Eastern European network to its extensive client franchise: 26 million clients. UniCredit offers both local and international expertise to its clients, providing them with unparalleled access to leading banks in its 14 core markets through its European banking network. Leveraging on an international network of representative offices and branches, UniCredit serves clients in another 18 countries worldwide.
Industries:
Financial Services & Insurance
Location:
Italy
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eUniCredit, a pan-European bank with 26 million clients, implemented geolocation features on its website to help customers find nearby branches, services, and consultant agents.\u003c/p\u003e\n"],["\u003cp\u003eThe Google Maps Platform-based geolocation system enables users to find any of UniCredit's 9,000 branches across 22 countries, view services information, and estimate the fastest route to each location on both desktop and mobile devices.\u003c/p\u003e\n"],["\u003cp\u003eUniCredit integrated a system allowing customers to book appointments with branch agents and to view promotions, resulting in 72% of bookings being made through the map-based app.\u003c/p\u003e\n"],["\u003cp\u003eUniCredit chose Google Maps technology for its flexibility, customization, and global coverage, viewing the Geolocalizor not only as a service but also as a tool to promote bank offers and products.\u003c/p\u003e\n"]]],[],null,["UniCredit: helping customers find nearby branches\n\nAbout UniCredit\n\n\nUniCredit is a successful pan-European commercial bank, with a fully plugged in CIB, delivering a unique Western, Central, and Eastern European network to its extensive client franchise: 26 million clients. UniCredit offers both local and international expertise to its clients, providing them with unparalleled access to leading banks in its 14 core markets through its European banking network. Leveraging on an international network of representative offices and branches, UniCredit serves clients in another 18 countries worldwide. \nIndustries: Financial Services \\& Insurance \nLocation: Italy \nProducts: [Google Maps Platform](https://cloud.google.com/maps-platform/) \n\nTell us your challenge. We're here to help.[Contact us](/contact)\n\nUniCredit wanted to add geolocation features to its website, including a service to help customers find nearby branches, as well as a tool for linking users to information on the bank's products and services. In addition, UniCredit wanted to connect customers with consultant agents in different offices. A fundamental requirement was that all of these services be accessible and usable from mobile devices. \n\nGoogle Maps Platform results\n\n- Implemented a geolocation system that displays bank location and services information on maps for users via desktop or mobile devices\n- Integrated a system that lets customers make appointments with branch agents and, at the same time, promotes the bank's offers\n- 9,000 branches across 22 countries are registered on the map \n\n72% of bookings made through the map-based app \n\n\"Flexibility, customization options and the global coverage of Google Maps are the main reasons why we chose Google technology. The Geolocalizor is not only a service to users, but also a tool to promote the bank's offers and showcase the products we want to propose over a given period.\"\n---*Alessandro Appodio, online acquisition specialist, UniCredit* \n\nUniCredit introduced a Google Maps geolocator --- when a user enters an address, the site displays the nearest branch, ATM, business center, or corporate office and all of the nearest private banking branches, along with a tool for estimating the fastest route to each location. The tool can be used on any device as the locator is integrated with UniCredit's Mobile Banking application. The application brings together the same services for private and corporate banking and can be used on desktop and mobile devices.\n\n\n*Published 2014* \n\n*Product availability, functionality and terms may differ for customers with billing addresses in the [European Economic Area](https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Glossary:European_Economic_Area_%28EEA%29#:~:text=The%20European%20Economic%20Area%2C%20abbreviated,force%20on%201%20January%201994%2E) (EEA). [Learn more](https://developers.google.com/maps/comms/eea/faq)*\n\nTell us your challenge. We're here to help.[Contact us](/contact) \n\nAbout UniCredit\n\n\nUniCredit is a successful pan-European commercial bank, with a fully plugged in CIB, delivering a unique Western, Central, and Eastern European network to its extensive client franchise: 26 million clients. UniCredit offers both local and international expertise to its clients, providing them with unparalleled access to leading banks in its 14 core markets through its European banking network. Leveraging on an international network of representative offices and branches, UniCredit serves clients in another 18 countries worldwide. \nIndustries: Financial Services \\& Insurance \nLocation: Italy \n[Google Maps Platform](https://cloud.google.com/maps-platform/)"]]
