2025 Games Report | Google Cloud

The AI advantage: why 90% of developers are already using AI to innovate

Inside, you'll find a guide to:

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With rising development costs and a saturated market, games studios need a new competitive edge. That edge is generative AI, and a staggering 90% of developers are already using it in their workflows.

A new Google Cloud survey, conducted by The Harris Poll, reveals how games developers are using generative AI to accelerate game development and enhance player experiences. Inside, you'll find a data-driven guide, feedback, and insights based on insights from 615 developers on the front lines.

The AI advantage: why 90% of developers are already using AI to innovate

Download the report today

Get the report to explore how your studio can harness the power of AI to innovate faster and create the next generation of games.