This page provides tables that list and describe the Filter and Metric values available for use as filters, dimensions, and metrics in Display & Video 360 reports built using Bid Manager API.
Searchable lists of Display & Video 360 reporting metrics and dimensions are available on the Display & Video 360 Help Center.
Filters
| Filter | Report Builder Name |
|---|---|
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_ID
|
Active View: Custom Metric ID |
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_NAME
|
Active View: Custom Metric Name |
FILTER_ACTIVE_VIEW_EXPECTED_VIEWABILITY
|
Active View Expected Viewability |
FILTER_ADVERTISER
|
Advertiser ID |
FILTER_ADVERTISER_CURRENCY
|
Advertiser Currency |
FILTER_ADVERTISER_INTEGRATION_CODE
|
Advertiser Integration Code |
FILTER_ADVERTISER_INTEGRATION_STATUS
|
Advertiser Status |
FILTER_ADVERTISER_NAME
|
Advertiser |
FILTER_ADVERTISER_TIMEZONE
|
Advertiser Time Zone |
FILTER_AD_POSITION
|
Ad Position |
FILTER_AD_TYPE
|
Ad Type |
FILTER_AGE
|
Age |
FILTER_ALGORITHM
|
Algorithm |
FILTER_ALGORITHM_ID
|
Algorithm ID |
FILTER_AMP_PAGE_REQUEST
|
AMP Page Request |
FILTER_APP_URL
|
App/URL |
FILTER_APP_URL_EXCLUDED
|
App/URL Excluded |
FILTER_ASSET_COMBINATION_STRING
|
Asset Combination |
FILTER_ATTRIBUTED_USERLIST
|
Attributed Userlist |
FILTER_ATTRIBUTED_USERLIST_COMMERCE_PARTNER
|
Commerce Partner |
FILTER_ATTRIBUTED_USERLIST_COST
|
Attributed Userlist Cost |
FILTER_ATTRIBUTED_USERLIST_IS_COMMERCE
|
Is Commerce |
FILTER_ATTRIBUTED_USERLIST_TYPE
|
Attributed Userlist Type |
FILTER_ATTRIBUTION_MODEL
|
Attribution Model |
FILTER_AUDIENCE_LIST
|
Audience List |
FILTER_AUDIENCE_LIST_COST
|
Audience List Cost |
FILTER_AUDIENCE_LIST_TYPE
|
Audience List Type |
FILTER_AUDIO_FEED_TYPE_NAME
|
Audio Feed Type |
FILTER_AUTHORIZED_SELLER_STATE
|
Authorized Seller State |
FILTER_BID_STRATEGY_TYPE_NAME
|
Bid Strategy Type |
FILTER_BILLABLE_OUTCOME
|
Billable Outcome |
FILTER_BRAND_LIFT_TYPE
|
Brand Lift Type |
FILTER_BROWSER
|
Browser |
FILTER_BUDGET_SEGMENT_BUDGET
|
Budget Segment Budget |
FILTER_BUDGET_SEGMENT_DESCRIPTION
|
Budget Segment Name |
FILTER_BUDGET_SEGMENT_END_DATE
|
Budget Segment End Date |
FILTER_BUDGET_SEGMENT_PACING_PERCENTAGE
|
Budget Segment Pacing Percentage |
FILTER_BUDGET_SEGMENT_START_DATE
|
Budget Segment Start Date |
FILTER_BUDGET_SEGMENT_TYPE
|
Budget Type (Segment) |
FILTER_CAMPAIGN_DAILY_FREQUENCY
|
Insertion Order Daily Frequency |
FILTER_CARRIER
|
ISP or Carrier ID |
FILTER_CARRIER_NAME
|
ISP or Carrier |
FILTER_CART_DATA_ITEM_ID
|
Item Id Sold |
FILTER_CHANNEL_ID
|
Channel ID |
FILTER_CHANNEL_NAME
|
Channel |
FILTER_CHANNEL_TYPE
|
Channel Type |
FILTER_CITY
|
City ID |
FILTER_CITY_NAME
|
City |
FILTER_CM360_PLACEMENT_ID
|
CM360 Placement ID |
FILTER_COMMERCE_MEASUREMENT_FEE_COMMERCE_PARTNER_NAME
|
Commerce Partner Name (Commerce Measurement Fee) |
FILTER_COMMERCE_MEASUREMENT_FEE_MERCHANT_ID
|
Merchant Id (Commerce Measurement Fee) |
FILTER_COMPANION_CREATIVE_ID
|
Companion Creative ID |
FILTER_COMPANION_CREATIVE_NAME
|
Companion Creative |
FILTER_CONTAINER_PERMISSIONED_LIST
|
Commitment ID |
FILTER_CONVERSION_AD_EVENT_TYPE
|
Conversion Ad Event Type |
FILTER_CONVERSION_AD_EVENT_TYPE_ID
|
Conversion Ad Event Type ID |
FILTER_CONVERSION_DELAY
|
Time to Conversion |
FILTER_CONVERSION_SOURCE
|
Conversion Source |
FILTER_CONVERSION_SOURCE_ID
|
Conversion Source ID |
FILTER_COUNTRY
|
Country |
FILTER_COUNTRY_ID
|
Country |
FILTER_CREATIVE
|
Creative |
FILTER_CREATIVE_ASSET
|
Creative Asset |
FILTER_CREATIVE_ATTRIBUTE
|
Creative Attributes |
FILTER_CREATIVE_HEIGHT
|
Creative Height |
FILTER_CREATIVE_ID
|
Creative ID |
FILTER_CREATIVE_INTEGRATION_CODE
|
Creative Integration Code |
FILTER_CREATIVE_RENDERED_IN_AMP
|
Creative Rendered in AMP |
FILTER_CREATIVE_SIZE
|
Creative Size |
FILTER_CREATIVE_SOURCE
|
Creative Source |
FILTER_CREATIVE_STATUS
|
Creative Status |
FILTER_CREATIVE_TYPE
|
Creative Type |
FILTER_CREATIVE_WIDTH
|
Creative Width |
FILTER_CTV_AUDIENCE_EXPANSION
|
CTV Audience Expansion |
FILTER_DATA_PROVIDER
|
Data Provider ID |
FILTER_DATA_PROVIDER_NAME
|
Data Provider |
FILTER_DATA_SOURCE
|
Data Source |
FILTER_DATE
|
Date |
FILTER_DAY_OF_WEEK
|
Day of Week |
FILTER_DEVICE_MAKE
|
Device Make |
FILTER_DEVICE_MODEL
|
Device Model |
FILTER_DEVICE_TYPE
|
Device Type |
FILTER_DFP_ORDER_ID
|
DFP Insertion Order ID |
FILTER_DIGITAL_CONTENT_LABEL
|
Digital Content Label |
FILTER_DMA
|
DMA Code |
FILTER_DMA_NAME
|
DMA |
FILTER_DOMAIN
|
Domain |
FILTER_ELIGIBLE_COOKIES_ON_FIRST_PARTY_AUDIENCE_LIST
|
Eligible Cookies on First-Party Audience List |
FILTER_ELIGIBLE_COOKIES_ON_THIRD_PARTY_AUDIENCE_LIST_AND_INTEREST
|
Eligible Cookies on Third-Party Audience List and Interest |
FILTER_EVENT_PLATFORM_TYPE
|
Attributed Event Platform Type |
FILTER_EVENT_TYPE
|
Event Type |
FILTER_EXCHANGE
|
Exchange |
FILTER_EXCHANGE_CODE
|
Exchange Code |
FILTER_EXCHANGE_ID
|
Exchange ID |
FILTER_EXTENSION
|
Asset |
FILTER_EXTENSION_ASSET
|
Asset (upgraded) |
FILTER_EXTENSION_ASSET_STATUS
|
Asset Status (upgraded) |
FILTER_EXTENSION_ASSET_TYPE
|
Asset Type (upgraded) |
FILTER_EXTENSION_STATUS
|
Asset Status |
FILTER_EXTENSION_TYPE
|
Asset Type |
FILTER_FIRST_PARTY_AUDIENCE_LIST_COST
|
First Party Audience List Cost |
FILTER_FIRST_PARTY_AUDIENCE_LIST_TYPE
|
First Party Audience List Type |
FILTER_FLOODLIGHT_ACTIVITY
|
Floodlight Activity |
FILTER_FLOODLIGHT_ACTIVITY_ID
|
Floodlight Activity ID |
FILTER_FORMAT
|
Format |
FILTER_GAM_INSERTION_ORDER
|
DFP Insertion Order |
FILTER_GAM_LINE_ITEM
|
DFP Line Item |
FILTER_GAM_LINE_ITEM_ID
|
DFP Line Item ID |
FILTER_GENDER
|
Gender |
FILTER_GMAIL_GENDER
|
Gender |
FILTER_GUILDER_PRODUCT_ID
|
Sponsored Product Id |
FILTER_IMPRESSION_COUNTING_METHOD
|
Impression Counting Method |
FILTER_IMPRESSION_LOSS_REJECTION_REASON
|
Rejection Reason |
FILTER_INSERTION_ORDER
|
Insertion Order ID |
FILTER_INSERTION_ORDER_GOAL_TYPE
|
Insertion Order Goal Type |
FILTER_INSERTION_ORDER_GOAL_VALUE
|
Insertion Order Goal Value |
FILTER_INSERTION_ORDER_INTEGRATION_CODE
|
Insertion Order Integration Code |
FILTER_INSERTION_ORDER_NAME
|
Insertion Order |
FILTER_INSERTION_ORDER_STATUS
|
Insertion Order Status |
FILTER_INVENTORY_COMMITMENT_TYPE
|
Inventory Commitment Type |
FILTER_INVENTORY_DELIVERY_METHOD
|
Inventory Delivery Method |
FILTER_INVENTORY_FORMAT
|
Format |
FILTER_INVENTORY_MEDIA_COST_TYPE
|
Inventory Media Cost Type |
FILTER_INVENTORY_RATE_TYPE
|
Inventory Rate Type |
FILTER_INVENTORY_SOURCE
|
Inventory Source ID (Legacy) |
FILTER_INVENTORY_SOURCES_PERMISSIONS
|
Inventory Sources Permissions |
FILTER_INVENTORY_SOURCE_EXTERNAL_ID
|
Inventory Source ID (external) |
FILTER_INVENTORY_SOURCE_GROUP
|
Inventory Source Group |
FILTER_INVENTORY_SOURCE_GROUP_ID
|
Inventory Source Group ID |
FILTER_INVENTORY_SOURCE_ID
|
Inventory Source ID |
FILTER_INVENTORY_SOURCE_NAME
|
Inventory Source |
FILTER_INVENTORY_SOURCE_TYPE
|
Inventory Source Type |
FILTER_IS_YOUTUBE_TV
|
Is YouTube TV |
FILTER_KEYWORD
|
Keyword |
FILTER_LIFE_EVENTS
|
Life Events |
FILTER_LINE_ITEM
|
Line Item ID |
FILTER_LINE_ITEM_BUDGET
|
Line Item Budget |
FILTER_LINE_ITEM_DAILY_FREQUENCY
|
Line Item Daily Frequency |
FILTER_LINE_ITEM_END_DATE
|
Line Item End Date |
FILTER_LINE_ITEM_INTEGRATION_CODE
|
Line Item Integration Code |
FILTER_LINE_ITEM_LIFETIME_FREQUENCY
|
Line Item Lifetime Frequency |
FILTER_LINE_ITEM_NAME
|
Line Item |
FILTER_LINE_ITEM_PACING_PERCENTAGE
|
Line Item Pacing Percentage |
FILTER_LINE_ITEM_START_DATE
|
Line Item Start Date |
FILTER_LINE_ITEM_STATUS
|
Line Item Status |
FILTER_LINE_ITEM_TYPE
|
Line Item Type |
FILTER_LOCATION_ASSET
|
Asset (upgraded Location) |
FILTER_LOCATION_ASSET_STATUS
|
Asset Status (upgraded Location) |
FILTER_LOCATION_ASSET_TYPE
|
Asset Type (upgraded Location) |
FILTER_MATCHED_GENRE_TARGET
|
Matched Genre Target |
FILTER_MATCH_RATIO
|
Match Ratio |
FILTER_MEASUREMENT_SOURCE
|
Measurement Source |
FILTER_MEDIA_PLAN
|
Campaign ID |
FILTER_MEDIA_PLAN_NAME
|
Campaign |
FILTER_MEDIA_TYPE
|
Media Type |
FILTER_MOBILE_GEO
|
Business Chain |
FILTER_MONITORED_ENTITY_PRIORITIZATION_NAME
|
Commitment Deal Mode |
FILTER_MONTH
|
Month |
FILTER_MRAID_SUPPORT
|
MRAID Support |
FILTER_NIELSEN_COUNTRY_CODE
|
Country |
FILTER_NIELSEN_DATE_RANGE
|
Date Range for Cumulative Metrics |
FILTER_NIELSEN_DEVICE_ID
|
Device ID |
FILTER_OMID_CAPABLE
|
OM SDK Capable |
FILTER_OM_SDK_AVAILABLE
|
OM SDK Available |
FILTER_ORDER_ID
|
Order ID |
FILTER_OS
|
Operating System |
FILTER_OTHER_ADVERTISER_ID
|
Other Advertiser ID |
FILTER_OTHER_ADVERTISER_NAME
|
Other Advertiser |
FILTER_OTHER_CAMPAIGN_ID
|
Other Insertion Order ID |
FILTER_OTHER_CAMPAIGN_NAME
|
Other Insertion Order |
FILTER_OTHER_DEVICE_TYPE
|
Other Device Type |
FILTER_PAGE_CATEGORY
|
Category |
FILTER_PAGE_LAYOUT
|
Environment |
FILTER_PARTNER
|
Partner ID |
FILTER_PARTNER_CURRENCY
|
Partner Currency |
FILTER_PARTNER_NAME
|
Partner |
FILTER_PARTNER_STATUS
|
Partner Status |
FILTER_PLACEMENT_ALL_YOUTUBE_CHANNELS
|
Placement (All YouTube Channels) |
FILTER_PLACEMENT_NAME_ALL_YOUTUBE_CHANNELS
|
Placement Name (All YouTube Channels) |
FILTER_PLATFORM
|
Platform |
FILTER_PLAYBACK_METHOD
|
Playback Method |
FILTER_POSITION_IN_CONTENT
|
Position in Content |
FILTER_PUBLIC_INVENTORY
|
Public Inventory |
FILTER_PUBLISHER_TRAFFIC_SOURCE
|
Publisher Traffic Source |
FILTER_QUARTER
|
Quarter |
FILTER_REFRESHED_AD_NAME
|
Refreshed Ad |
FILTER_REFUND_REASON
|
Refund Reason |
FILTER_REGION
|
Region ID |
FILTER_REGION_NAME
|
Region |
FILTER_REWARDED
|
Rewarded |
FILTER_SENSITIVE_CATEGORY
|
Sensitive Category |
FILTER_SERVED_PIXEL_DENSITY
|
Served Pixel Density |
FILTER_SITE_ID
|
App/URL ID |
FILTER_SITE_LANGUAGE
|
Language |
FILTER_SKIPPABLE_SUPPORT
|
Video Skippable Support |
FILTER_SUBDOMAIN
|
Subdomain |
FILTER_TARGETED_DATA_PROVIDERS
|
Targeted Data Providers |
FILTER_TARGETED_LOCATION_DIMENSION_STRING
|
Targeted location |
FILTER_TARGETED_USER_LIST
|
Attributed Userlist ID |
FILTER_TARGETING_EXPANSION
|
Optimized Targeting |
FILTER_THIRD_PARTY_AUDIENCE_LIST_COST
|
Third Party Audience List Cost |
FILTER_THIRD_PARTY_AUDIENCE_LIST_TYPE
|
Third Party Audience List Type |
FILTER_TIME_OF_DAY
|
Time of Day |
FILTER_TRUEVIEW_AD
|
YouTube Ad |
FILTER_TRUEVIEW_AD_FORMAT
|
YouTube Ad Format |
FILTER_TRUEVIEW_AD_GROUP
|
YouTube Ad Group |
FILTER_TRUEVIEW_AD_GROUP_AD_ID
|
YouTube Ad ID |
FILTER_TRUEVIEW_AD_GROUP_ID
|
YouTube Ad Group ID |
FILTER_TRUEVIEW_AD_TYPE_NAME
|
YouTube Ad Type |
FILTER_TRUEVIEW_AGE
|
Age (YouTube) |
FILTER_TRUEVIEW_AUDIENCE_SEGMENT
|
Audience Segment |
FILTER_TRUEVIEW_AUDIENCE_SEGMENT_TYPE
|
Audience Segment Type |
FILTER_TRUEVIEW_CATEGORY
|
Category (YouTube) |
FILTER_TRUEVIEW_CITY
|
City (YouTube) |
FILTER_TRUEVIEW_CLICK_TYPE_NAME
|
Click Type |
FILTER_TRUEVIEW_CONVERSION_TYPE
|
Conversion Type |
FILTER_TRUEVIEW_COUNTRY
|
Country (YouTube) |
FILTER_TRUEVIEW_CUSTOM_AFFINITY
|
Custom Affinity |
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS
|
Detailed Demographics |
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS_ID
|
Detailed Demographics ID |
FILTER_TRUEVIEW_DMA
|
DMA Code (YouTube) |
FILTER_TRUEVIEW_DMA_NAME
|
DMA (YouTube) |
FILTER_TRUEVIEW_GENDER
|
Gender (YouTube) |
FILTER_TRUEVIEW_HOUSEHOLD_INCOME
|
Household Income |
FILTER_TRUEVIEW_INTEREST
|
Interest |
FILTER_TRUEVIEW_KEYWORD
|
Keyword (YouTube) |
FILTER_TRUEVIEW_PARENTAL_STATUS
|
Parental Status |
FILTER_TRUEVIEW_PLACEMENT
|
Placement (Managed) |
FILTER_TRUEVIEW_PLACEMENT_ID
|
Placement ID (Managed) |
FILTER_TRUEVIEW_REGION
|
Region ID (YouTube) |
FILTER_TRUEVIEW_REGION_NAME
|
Region (YouTube) |
FILTER_TRUEVIEW_REMARKETING_LIST
|
Remarketing List ID |
FILTER_TRUEVIEW_REMARKETING_LIST_NAME
|
Remarketing List |
FILTER_TRUEVIEW_TARGETING_EXPANSION
|
Optimized Targeting |
FILTER_TRUEVIEW_URL
|
Placement (All) |
FILTER_TRUEVIEW_ZIPCODE
|
Zip Code (YouTube) |
FILTER_UNIQUE_REACH_SAMPLE_SIZE_ID
|
Unique Reach Sample Size |
FILTER_USER_LIST
|
Audience List ID |
FILTER_USER_LIST_FIRST_PARTY
|
First Party Audience List ID |
FILTER_USER_LIST_FIRST_PARTY_NAME
|
First Party Audience List |
FILTER_USER_LIST_THIRD_PARTY
|
Third Party Audience List ID |
FILTER_USER_LIST_THIRD_PARTY_NAME
|
Third Party Audience List |
FILTER_UTC_DATE
|
Date (UTC) |
FILTER_VARIANT_ID
|
Variant ID |
FILTER_VARIANT_NAME
|
Variant Name |
FILTER_VARIANT_VERSION
|
Variant Version |
FILTER_VENDOR_MEASUREMENT_MODE
|
Vendor Measurement Mode |
FILTER_VERIFICATION_AUDIBILITY_COMPLETE
|
Audibility At Complete |
FILTER_VERIFICATION_AUDIBILITY_START
|
Audibility At Start |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE
|
Verification Video Player Size |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_COMPLETE
|
Video Player Size at Completion |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_FIRST_QUARTILE
|
Video Player Size at First Quartile |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_MID_POINT
|
Video Player Size at Midpoint |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_START
|
Video Player Size at Start |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_THIRD_QUARTILE
|
Video Player Size at Third Quartile |
FILTER_VERIFICATION_VIDEO_POSITION
|
Verification Video Position |
FILTER_VERIFICATION_VIDEO_RESIZED
|
Video Resized |
FILTER_VIDEO_AD_POSITION_IN_STREAM
|
Video Ad Position In Stream |
FILTER_VIDEO_COMPANION_CREATIVE_SIZE
|
Companion Creative Size |
FILTER_VIDEO_CONTENT_DURATION
|
Video Content Duration |
FILTER_VIDEO_CONTENT_LIVE_STREAM
|
Video Content Live Stream |
FILTER_VIDEO_CONTINUOUS_PLAY
|
Video Continuous Play |
FILTER_VIDEO_CREATIVE_DURATION
|
Video Creative Duration |
FILTER_VIDEO_CREATIVE_DURATION_SKIPPABLE
|
Video Creative Duration (Skippable) |
FILTER_VIDEO_DURATION
|
Video Duration |
FILTER_VIDEO_DURATION_SECONDS
|
Max Video Duration |
FILTER_VIDEO_DURATION_SECONDS_RANGE
|
Max Video Duration Range |
FILTER_VIDEO_FORMAT_SUPPORT
|
Video Format Support |
FILTER_VIDEO_PLAYER_SIZE
|
Video Player Size |
FILTER_VIDEO_RATING_TIER
|
Digital Content Label |
FILTER_VIDEO_SKIPPABLE_SUPPORT
|
Video Skippable Support |
FILTER_WEEK
|
Week |
FILTER_YEAR
|
Year |
FILTER_YOUTUBE_AD_VIDEO
|
YouTube Ad Video |
FILTER_YOUTUBE_AD_VIDEO_ID
|
YouTube Ad Video ID |
FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_ADVERTISER
|
Advertiser |
FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_INSERTION_ORDER
|
Insertion Order |
FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_PARTNER
|
Partner |
FILTER_ZIP_CODE
|
Zip Code ID |
FILTER_ZIP_POSTAL_CODE
|
Zip Code |
Metrics
In the following table where there are multiple values, the metric is represented in the advertiser currency, US dollars, and the partner currency, respectively.
| Metric | Report Builder Name |
|---|---|
METRIC_ACTIVE_VIEW_AUDIBLE_2_SEC_IMPRESSIONS
|
Active View: Audible (Unmuted) for 2 sec Impressions |
METRIC_ACTIVE_VIEW_AUDIBLE_AND_BACKGROUND_IMPRESSIONS
|
Active View: Audible and Background Impressions |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS
|
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS
|
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE
|
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS
|
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS
|
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE
|
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate |
METRIC_ACTIVE_VIEW_AUDIBLE_MEASURABLE_IMPRESSIONS
|
Active View: Audible Measurable Impressions |
METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS
|
Active View: Impressions Audible and Visible at Completion |
METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME
|
Active View: Average Viewable Time (Seconds) |
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_MEASURABLE_IMPRESSIONS
|
Active View: Custom Metric Measurable Impressions |
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_IMPRESSIONS
|
Active View: Custom Metric Viewable Impressions |
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_RATE
|
Active View: Custom Metric Viewable Rate |
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE
|
Active View: Impression Distribution (Not Measurable) |
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE
|
Active View: Impression Distribution (Not Viewable) |
METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE
|
Active View: Impression Distribution (Viewable) |
METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
|
Active View: Eligible Impressions |
METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
|
Active View: Measurable Impressions |
METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS
|
Active View: % Measurable Impressions |
METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS
|
Active View: % Viewable Impressions |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_2_SEC
|
Active View: % of Audible (Unmuted) for 2 sec Impressions |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_30_SEC
|
Active View: % of Audible (Unmuted) for 30 sec Impressions |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_AND_BACKGROUND
|
Active View: % of Audible and Background Impressions |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS
|
Active View: % Audible Impressions |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START
|
Active View: % Audible and Visible at Start |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR
|
Active View: % Audible and Visible at First Quartile |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE
|
Active View: % Audible and Visible at Completion |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR
|
Active View: % Audible and Visible at Midpoint |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR
|
Active View: % Audible and Visible at Third Quartile |
METRIC_ACTIVE_VIEW_PERCENT_COMPLETE_AUDIBLE
|
Active View: % of Complete Audible Impressions |
METRIC_ACTIVE_VIEW_PERCENT_EVER_MUTED
|
Active View: % of Ever Muted |
METRIC_ACTIVE_VIEW_PERCENT_FIRST_QUARTILE_AUDIBLE
|
Active View: % of First Quartile Audible Impressions |
METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC
|
Active View: % Fully On-Screen 2 sec |
METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN
|
Active View: % Full-Screen |
METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND
|
Active View: % In Background |
METRIC_ACTIVE_VIEW_PERCENT_MIDPOINT_AUDIBLE
|
Active View: % of Midpoint Audible Impressions |
METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED
|
Active View: % of Ad Played |
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE
|
Active View: % of Completed Impressions Audible and Visible |
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE
|
Active View: % of Completed Impressions Visible |
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE
|
Active View: % of First Quartile Impressions Audible and Visible |
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE
|
Active View: % of First Quartile Impressions Visible |
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE
|
Active View: % of Midpoint Impressions Audible and Visible |
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE
|
Active View: % of Midpoint Impressions Visible |
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE
|
Active View: % of Third Quartile Impressions Audible and Visible |
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE
|
Active View: % of Third Quartile Impressions Visible |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE
|
Active View: % Play Time Audible |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE
|
Active View: % Play Time Audible and Visible |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE
|
Active View: % Play Time Visible |
METRIC_ACTIVE_VIEW_PERCENT_THIRD_QUARTILE_AUDIBLE
|
Active View: % of Third Quartile Audible Impressions |
METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD
|
Active View: % Visible 10 Seconds |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START
|
Active View: % Visible at Start |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR
|
Active View: % Visible at First Quartile |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE
|
Active View: % Visible at Completion |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR
|
Active View: % Visible at Midpoint |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR
|
Active View: % Visible at Third Quartile |
METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS
|
Active View: Not Measurable Impressions |
METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS
|
Active View: Not Viewable Impressions |
METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD
|
Active View: Impressions Visible 10 Seconds |
METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
|
Active View: Viewable Impressions |
METRIC_ACTIVITY_REVENUE
|
Total Revenue |
METRIC_ADLINGO_FEE_ADVERTISER_CURRENCY
|
AdLingo Fee (Advertiser Currency) |
METRIC_ADLINGO_FEE_PARTNER_CURRENCY
|
AdLingo Fee (Partner Currency) |
METRIC_ADLINGO_FEE_USD
|
AdLingo Fee (USD) |
METRIC_ALL_GOOGLE_PAID_CHANNELS_CONVERSIONS
|
Conversions (Google paid channels) |
METRIC_APP_MEDIATION_PARTNER_FEE_ADVERTISER_CURRENCY
|
App Mediation Partner Fee (Advertiser Currency) |
METRIC_APP_MEDIATION_PARTNER_FEE_PARTNER_CURRENCY
|
App Mediation Partner Fee (Partner Currency) |
METRIC_APP_MEDIATION_PARTNER_FEE_USD
|
App Mediation Partner Fee (USD) |
METRIC_AUDIO_CLIENT_COST_ECPCL_ADVERTISER_CURRENCY
|
Audio Client Cost eCPCL (Advertiser Currency) |
METRIC_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY
|
Audio Media Cost eCPCL (Advertiser Currency) |
METRIC_AUDIO_MUTES_AUDIO
|
Audio Mutes (Audio) |
METRIC_AUDIO_REVENUE_ECPCL_ADVERTISER_CURRENCY
|
Audio Revenue eCPCL (Advertiser Currency) |
METRIC_AUDIO_UNMUTES_AUDIO
|
Audio Unmutes (Audio) |
METRIC_AUDIO_UNMUTES_VIDEO
|
Audio Unmutes (Video) |
METRIC_AVERAGE_DISPLAY_TIME
|
Average Display Time |
METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_USER
|
Average Impression Frequency per User |
METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_USER_7DAYS
|
Average Impression Frequency per User (7 days) |
METRIC_AVERAGE_INTERACTION_TIME
|
Average Interaction Time |
METRIC_AVERAGE_WATCH_TIME_PER_IMPRESSION
|
Average Watch Time per Impression |
METRIC_BEGIN_TO_RENDER_ELIGIBLE_IMPRESSIONS
|
Begin to Render Eligible Impressions |
METRIC_BEGIN_TO_RENDER_IMPRESSIONS
|
Begin to Render Impressions |
METRIC_BID_REQUESTS
|
Potential Impressions |
METRIC_BILLABLE_COST_ADVERTISER
|
Billable Cost (Advertiser Currency) |
METRIC_BILLABLE_COST_PARTNER
|
Billable Cost (Partner Currency) |
METRIC_BILLABLE_COST_USD
|
Billable Cost (USD) |
METRIC_BILLABLE_IMPRESSIONS
|
Billable Impressions |
METRIC_BRAND_LIFT_ABSOLUTE_BRAND_LIFT
|
Brand Lift: Absolute Brand Lift |
METRIC_BRAND_LIFT_ALL_SURVEY_RESPONSES
|
Brand Lift: All Survey Responses |
METRIC_BRAND_LIFT_BASELINE_POSITIVE_RESPONSE_RATE
|
Brand Lift: Baseline Positive Response Rate |
METRIC_BRAND_LIFT_BASELINE_SURVEY_RESPONSES
|
Brand Lift: Baseline Survey Responses |
METRIC_BRAND_LIFT_COST_PER_LIFTED_USER
|
Brand Lift: Cost Per Lifted User |
METRIC_BRAND_LIFT_EXPOSED_SURVEY_RESPONSES
|
Brand Lift: Exposed Survey Responses |
METRIC_BRAND_LIFT_HEADROOM_BRAND_LIFT
|
Brand Lift: Headroom Brand Lift |
METRIC_BRAND_LIFT_RELATIVE_BRAND_LIFT
|
Brand Lift: Relative Brand Lift |
METRIC_BRAND_LIFT_USERS
|
Brand Lift: Users |
METRIC_CARD_CLICKS
|
Card Clicks |
METRIC_CART_DATA_UNIT_PRICE
|
Units Sold |
METRIC_CART_DATA_UNIT_SOLD
|
Cart Revenue |
METRIC_CLICKS
|
Clicks |
METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE
|
% Clicks Leading to Conversions |
METRIC_CLIENT_COST_ADVERTISER_CURRENCY
|
Client Cost (Advertiser Currency) |
METRIC_CLIENT_COST_ECPA_ADVERTISER_CURRENCY
|
Client Cost eCPA (Advertiser Currency) |
METRIC_CLIENT_COST_ECPA_PC_ADVERTISER_CURRENCY
|
Client Cost eCPA (PC) (Advertiser Currency) |
METRIC_CLIENT_COST_ECPA_PV_ADVERTISER_CURRENCY
|
Client Cost eCPA (PV) (Advertiser Currency) |
METRIC_CLIENT_COST_ECPC_ADVERTISER_CURRENCY
|
Client Cost eCPC (Advertiser Currency) |
METRIC_CLIENT_COST_ECPM_ADVERTISER_CURRENCY
|
Client Cost eCPM (Advertiser Currency) |
METRIC_CLIENT_COST_VIEWABLE_ECPM_ADVERTISER_CURRENCY
|
Client Cost Viewable eCPM (Advertiser Currency) |
METRIC_CM360_POST_CLICK_REVENUE
|
CM360 Post-Click Revenue |
METRIC_CM360_POST_VIEW_REVENUE
|
CM360 Post-View Revenue |
METRIC_COMMERCE_MEASUREMENT_FEE_ADVERTISER_CURRENCY
|
Commerce Measurement Fee (Advertiser Currency) |
METRIC_COMMERCE_MEASUREMENT_FEE_PARTNER_CURRENCY
|
Commerce Measurement Fee (Partner Currency) |
METRIC_COMMERCE_MEASUREMENT_FEE_USD
|
Commerce Measurement Fee (USD) |
METRIC_COMPANION_CLICKS_AUDIO
|
Companion Clicks (Audio) |
METRIC_COMPANION_IMPRESSIONS_AUDIO
|
Companion Views (Audio) |
METRIC_COMPLETE_LISTENS_AUDIO
|
Complete Listens (Audio) |
METRIC_COMPLETION_RATE_AUDIO
|
Completion Rate (Audio) |
METRIC_CONVERSIONS_PER_MILLE
|
Conversions per 1000 Impressions |
METRIC_COOKIE_CONSENTED_FLOODLIGHT_IMPRESSIONS
|
Cookie Consented Floodlight Impressions |
METRIC_COOKIE_REACH_AVERAGE_IMPRESSION_FREQUENCY
|
Cookie Reach: Average Impression Frequency |
METRIC_COOKIE_REACH_IMPRESSION_REACH
|
Cookie Reach: Impression Reach |
METRIC_COOKIE_UNCONSENTED_FLOODLIGHT_IMPRESSIONS
|
Cookie Unconsented Floodlight Impressions |
METRIC_COUNTERS
|
Counters |
METRIC_CPM_FEE1_ADVERTISER
|
CPM Fee 1 (Advertiser Currency) |
METRIC_CPM_FEE1_PARTNER
|
CPM Fee 1 (Partner Currency) |
METRIC_CPM_FEE1_USD
|
CPM Fee 1 (USD) |
METRIC_CPM_FEE2_ADVERTISER
|
CPM Fee 2 (Advertiser Currency) |
METRIC_CPM_FEE2_PARTNER
|
CPM Fee 2 (Partner Currency) |
METRIC_CPM_FEE2_USD
|
CPM Fee 2 (USD) |
METRIC_CPM_FEE3_ADVERTISER
|
CPM Fee 3 (Advertiser Currency) |
METRIC_CPM_FEE3_PARTNER
|
CPM Fee 3 (Partner Currency) |
METRIC_CPM_FEE3_USD
|
CPM Fee 3 (USD) |
METRIC_CPM_FEE4_ADVERTISER
|
CPM Fee 4 (Advertiser Currency) |
METRIC_CPM_FEE4_PARTNER
|
CPM Fee 4 (Partner Currency) |
METRIC_CPM_FEE4_USD
|
CPM Fee 4 (USD) |
METRIC_CPM_FEE5_ADVERTISER
|
CPM Fee 5 (Advertiser Currency) |
METRIC_CPM_FEE5_PARTNER
|
CPM Fee 5 (Partner Currency) |
METRIC_CPM_FEE5_USD
|
CPM Fee 5 (USD) |
METRIC_CTR
|
Click Rate (CTR) |
METRIC_CUSTOM_FEE_1_ADVERTISER_CURRENCY
|
Custom Fee 1 (Advertiser Currency) |
METRIC_CUSTOM_FEE_2_ADVERTISER_CURRENCY
|
Custom Fee 2 (Advertiser Currency) |
METRIC_CUSTOM_FEE_3_ADVERTISER_CURRENCY
|
Custom Fee 3 (Advertiser Currency) |
METRIC_CUSTOM_FEE_4_ADVERTISER_CURRENCY
|
Custom Fee 4 (Advertiser Currency) |
METRIC_CUSTOM_FEE_5_ADVERTISER_CURRENCY
|
Custom Fee 5 (Advertiser Currency) |
METRIC_CUSTOM_VALUE_PER_1000_IMPRESSIONS
|
Custom value per 1000 impressions |
METRIC_DATA_COST_ADVERTISER
|
Data Fees (Advertiser Currency) |
METRIC_DATA_COST_PARTNER
|
Data Fees (Partner Currency) |
METRIC_DATA_COST_USD
|
Data Fees (USD) |
METRIC_DEMO_COMPOSITION_IMPRESSION
|
% Composition Impressions |
METRIC_DEMO_COMPOSITION_IMPRESSION_COVIEWED
|
% Composition Impressions (Co-Viewed) |
METRIC_DEMO_CORRECTED_CLICKS
|
Clicks |
METRIC_DEMO_POPULATION
|
Population |
METRIC_DUPLICATE_FLOODLIGHT_IMPRESSIONS
|
Duplicate Consented Floodlight Impressions |
METRIC_ENGAGEMENTS
|
Engagements |
METRIC_ENGAGEMENT_RATE
|
Engagement Rate |
METRIC_ESTIMATED_CPM_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCY
|
Estimated CPM for impressions with custom value (Advertiser Currency) |
METRIC_ESTIMATED_TOTAL_COST_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCY
|
Estimated total cost for impressions with custom value (Advertiser Currency) |
METRIC_EXITS
|
Exits |
METRIC_EXPANSIONS
|
Expansions |
METRIC_FEE10_ADVERTISER
|
Agency Trading Desk Fee (Advertiser Currency) |
METRIC_FEE10_PARTNER
|
Agency Trading Desk Fee (Partner Currency) |
METRIC_FEE10_USD
|
Agency Trading Desk Fee (USD) |
METRIC_FEE11_ADVERTISER
|
Data Management Platform Fee (Advertiser Currency) |
METRIC_FEE11_PARTNER
|
Data Management Platform Fee (Partner Currency) |
METRIC_FEE11_USD
|
Data Management Platform Fee (USD) |
METRIC_FEE12_ADVERTISER
|
Integral Ad Science Pre-Bid Fee (Advertiser Currency) |
METRIC_FEE12_PARTNER
|
Integral Ad Science Pre-Bid Fee (Partner Currency) |
METRIC_FEE12_USD
|
Integral Ad Science Pre-Bid Fee (USD) |
METRIC_FEE13_ADVERTISER
|
DoubleVerify Pre-Bid Fee (Advertiser Currency) |
METRIC_FEE13_PARTNER
|
DoubleVerify Pre-Bid Fee (Partner Currency) |
METRIC_FEE13_USD
|
DoubleVerify Pre-Bid Fee (USD) |
METRIC_FEE14_ADVERTISER
|
ShopLocal Fee (Advertiser Currency) |
METRIC_FEE14_PARTNER
|
ShopLocal Fee (Partner Currency) |
METRIC_FEE14_USD
|
ShopLocal Fee (USD) |
METRIC_FEE15_ADVERTISER
|
TrustMetrics Fee (Advertiser Currency) |
METRIC_FEE15_PARTNER
|
TrustMetrics Fee (Partner Currency) |
METRIC_FEE15_USD
|
TrustMetrics Fee (USD) |
METRIC_FEE16_ADVERTISER
|
MediaCost Data Fee (Advertiser Currency) |
METRIC_FEE16_PARTNER
|
MediaCost Data Fee (Partner Currency) |
METRIC_FEE16_USD
|
MediaCost Data Fee (USD) |
METRIC_FEE17_ADVERTISER
|
Integral Ad Science Video Fee (Advertiser Currency) |
METRIC_FEE17_PARTNER
|
Integral Ad Science Video Fee (Partner Currency) |
METRIC_FEE17_USD
|
Integral Ad Science Video Fee (USD) |
METRIC_FEE18_ADVERTISER
|
MOAT Video Fee (Advertiser Currency) |
METRIC_FEE18_PARTNER
|
MOAT Video Fee (Partner Currency) |
METRIC_FEE18_USD
|
MOAT Video Fee (USD) |
METRIC_FEE20_ADVERTISER
|
comScore vCE in DoubleClick Fee (Advertiser Currency) |
METRIC_FEE20_PARTNER
|
comScore vCE in DoubleClick Fee (Partner Currency) |
METRIC_FEE20_USD
|
comScore vCE in DoubleClick Fee (USD) |
METRIC_FEE21_ADVERTISER
|
Adloox Fee (Advertiser Currency) |
METRIC_FEE21_PARTNER
|
Adloox Fee (Partner Currency) |
METRIC_FEE21_USD
|
Adloox Fee (USD) |
METRIC_FEE22_ADVERTISER
|
Adloox Pre-Bid Fee (Advertiser Currency) |
METRIC_FEE22_PARTNER
|
Adloox Pre-Bid Fee (Partner Currency) |
METRIC_FEE22_USD
|
Adloox Pre-Bid Fee (USD) |
METRIC_FEE2_ADVERTISER
|
Third-Party Ad Server Fee (Advertiser Currency) |
METRIC_FEE2_PARTNER
|
Third-Party Ad Server Fee (Partner Currency) |
METRIC_FEE2_USD
|
Third-Party Ad Server Fee (USD) |
METRIC_FEE31_ADVERTISER
|
Advanced Ad Serving Fee (Advertiser Currency) |
METRIC_FEE31_PARTNER
|
Advanced Ad Serving Fee (Partner Currency) |
METRIC_FEE31_USD
|
Advanced Ad Serving Fee (USD) |
METRIC_FEE32_ADVERTISER
|
Regulatory Operating Costs (Advertiser Currency) |
METRIC_FEE32_PARTNER
|
Regulatory Operating Costs (Partner Currency) |
METRIC_FEE32_USD
|
Regulatory Operating Costs (USD) |
METRIC_FEE3_ADVERTISER
|
DoubleVerify Fee (Advertiser Currency) |
METRIC_FEE3_PARTNER
|
DoubleVerify Fee (Partner Currency) |
METRIC_FEE3_USD
|
DoubleVerify Fee (USD) |
METRIC_FEE4_ADVERTISER
|
Adsafe Fee (Advertiser Currency) |
METRIC_FEE4_PARTNER
|
Adsafe Fee (Partner Currency) |
METRIC_FEE4_USD
|
Adsafe Fee (USD) |
METRIC_FEE5_ADVERTISER
|
AdXpose Fee (Advertiser Currency) |
METRIC_FEE5_PARTNER
|
AdXpose Fee (Partner Currency) |
METRIC_FEE5_USD
|
AdXpose Fee (USD) |
METRIC_FEE6_ADVERTISER
|
Vizu Fee (Advertiser Currency) |
METRIC_FEE6_PARTNER
|
Vizu Fee (Partner Currency) |
METRIC_FEE6_USD
|
Vizu Fee (USD) |
METRIC_FEE7_ADVERTISER
|
Aggregate Knowledge Fee (Advertiser Currency) |
METRIC_FEE7_PARTNER
|
Aggregate Knowledge Fee (Partner Currency) |
METRIC_FEE7_USD
|
Aggregate Knowledge Fee (USD) |
METRIC_FEE8_ADVERTISER
|
Teracent Fee (Advertiser Currency) |
METRIC_FEE8_PARTNER
|
Teracent Fee (Partner Currency) |
METRIC_FEE8_USD
|
Teracent Fee (USD) |
METRIC_FEE9_ADVERTISER
|
Evidon Fee (Advertiser Currency) |
METRIC_FEE9_PARTNER
|
Evidon Fee (Partner Currency) |
METRIC_FEE9_USD
|
Evidon Fee (USD) |
METRIC_FIRST_QUARTILE_AUDIO
|
First-Quartile (Audio) |
METRIC_FLOODLIGHT_IMPRESSIONS
|
Floodlight Impressions |
METRIC_GENERAL_INVALID_TRAFFIC_GIVT_IMPRESSIONS
|
General Invalid Traffic (GIVT) Impressions |
METRIC_GENERAL_INVALID_TRAFFIC_GIVT_TRACKED_ADS
|
General Invalid Traffic (GIVT) Tracked Ads |
METRIC_GIVT_ACTIVE_VIEW_AUDIBLE_IMPRESSIONS
|
General Invalid Traffic (GIVT) Active View Audible Impressions |
METRIC_GIVT_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
|
General Invalid Traffic (GIVT) Active View Eligible Impressions |
METRIC_GIVT_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
|
General Invalid Traffic (GIVT) Active View Measurable Impressions |
METRIC_GIVT_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
|
General Invalid Traffic (GIVT) Active View Viewable Impressions |
METRIC_GIVT_BEGIN_TO_RENDER_IMPRESSIONS
|
General Invalid Traffic (GIVT) Begin to Render Impressions |
METRIC_GIVT_CLICKS
|
General Invalid Traffic (GIVT) Clicks |
METRIC_GRP_CORRECTED_IMPRESSIONS
|
Impressions |
METRIC_GRP_CORRECTED_IMPRESSIONS_COVIEWED
|
Impressions (Co-Viewed) |
METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS
|
Viewable Impressions |
METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS_SHARE_PERCENT
|
% Viewable Composition Impressions |
METRIC_IMPRESSIONS
|
Impressions |
METRIC_IMPRESSIONS_COVIEWED
|
Impressions (Co-Viewed) |
METRIC_IMPRESSIONS_TO_CONVERSION_RATE
|
% Impressions Leading to Conversions |
METRIC_IMPRESSIONS_WITH_CUSTOM_VALUE
|
Impressions with custom value |
METRIC_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUE
|
Impressions with positive custom value |
METRIC_IMPRESSION_CUSTOM_VALUE_COST
|
Custom impression value / cost |
METRIC_IMPRESSION_LOSS_TARGETED_IMPRESSIONS
|
Targeted Impressions |
METRIC_INACTIVE_IMPRESSIONS
|
Inactive Impressions |
METRIC_INTERACTIVE_IMPRESSIONS
|
Interactive Impressions |
METRIC_INVALID_ACTIVE_VIEW_AUDIBLE_IMPRESSIONS
|
Invalid Active View Audible Impressions |
METRIC_INVALID_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
|
Invalid Active View Eligible Impressions |
METRIC_INVALID_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
|
Invalid Active View Measurable Impressions |
METRIC_INVALID_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
|
Invalid Active View Viewable Impressions |
METRIC_INVALID_BEGIN_TO_RENDER_IMPRESSIONS
|
Invalid Begin to Render Impressions |
METRIC_INVALID_CLICKS
|
Invalid Clicks |
METRIC_INVALID_IMPRESSIONS
|
Invalid Impressions |
METRIC_INVALID_TRACKED_ADS
|
Invalid Tracked Ads |
METRIC_LAST_CLICKS
|
Post-Click Conversions |
METRIC_LAST_IMPRESSIONS
|
Post-View Conversions |
METRIC_LINEITEM_BID_RESPONSE_COUNT
|
Bid Responses |
METRIC_MEDIA_COST_ADVERTISER
|
Media Cost (Advertiser Currency) |
METRIC_MEDIA_COST_ECPAPC_ADVERTISER
|
Media Cost eCPA (PC) (Advertiser Currency) |
METRIC_MEDIA_COST_ECPAPC_PARTNER
|
Media Cost eCPC (PC) (Partner Currency) |
METRIC_MEDIA_COST_ECPAPC_USD
|
Media Cost eCPC (PC) (USD) |
METRIC_MEDIA_COST_ECPAPV_ADVERTISER
|
Media Cost eCPA (PV) (Advertiser Currency) |
METRIC_MEDIA_COST_ECPAPV_PARTNER
|
Media Cost eCPC (PV) (Partner Currency) |
METRIC_MEDIA_COST_ECPAPV_USD
|
Media Cost eCPC (PV) (USD) |
METRIC_MEDIA_COST_ECPA_ADVERTISER
|
Media Cost eCPA (Advertiser Currency) |
METRIC_MEDIA_COST_ECPA_PARTNER
|
Media Cost eCPA (Partner Currency) |
METRIC_MEDIA_COST_ECPA_USD
|
Media Cost eCPA (USD) |
METRIC_MEDIA_COST_ECPCV_ADVERTISER
|
Video Media Cost eCPCV (Advertiser Currency) |
METRIC_MEDIA_COST_ECPCV_PARTNER
|
Video Media Cost eCPCV (Partner Currency) |
METRIC_MEDIA_COST_ECPCV_USD
|
Video Media Cost eCPCV (USD) |
METRIC_MEDIA_COST_ECPC_ADVERTISER
|
Media Cost eCPC (Advertiser Currency) |
METRIC_MEDIA_COST_ECPC_PARTNER
|
Media Cost eCPC (Partner Currency) |
METRIC_MEDIA_COST_ECPC_USD
|
Media Cost eCPC (USD) |
METRIC_MEDIA_COST_ECPM_ADVERTISER
|
Media Cost eCPM (Advertiser Currency) |
METRIC_MEDIA_COST_ECPM_PARTNER
|
Media Cost eCPM (Partner Currency) |
METRIC_MEDIA_COST_ECPM_USD
|
Media Cost eCPM (USD) |
METRIC_MEDIA_COST_PARTNER
|
Media Cost (Partner Currency) |
METRIC_MEDIA_COST_USD
|
Media Cost (USD) |
METRIC_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER
|
Media Cost Viewable eCPM (Advertiser Currency) |
METRIC_MEDIA_COST_VIEWABLE_ECPM_PARTNER
|
Media Cost Viewable eCPM (Partner Currency) |
METRIC_MEDIA_COST_VIEWABLE_ECPM_USD
|
Media Cost Viewable eCPM (USD) |
METRIC_MEDIA_FEE1_ADVERTISER
|
Media Fee 1 (Advertiser Currency) |
METRIC_MEDIA_FEE1_PARTNER
|
Media Fee 1 (Partner Currency) |
METRIC_MEDIA_FEE1_USD
|
Media Fee 1 (USD) |
METRIC_MEDIA_FEE2_ADVERTISER
|
Media Fee 2 (Advertiser Currency) |
METRIC_MEDIA_FEE2_PARTNER
|
Media Fee 2 (Partner Currency) |
METRIC_MEDIA_FEE2_USD
|
Media Fee 2 (USD) |
METRIC_MEDIA_FEE3_ADVERTISER
|
Media Fee 3 (Advertiser Currency) |
METRIC_MEDIA_FEE3_PARTNER
|
Media Fee 3 (Partner Currency) |
METRIC_MEDIA_FEE3_USD
|
Media Fee 3 (USD) |
METRIC_MEDIA_FEE4_ADVERTISER
|
Media Fee 4 (Advertiser Currency) |
METRIC_MEDIA_FEE4_PARTNER
|
Media Fee 4 (Partner Currency) |
METRIC_MEDIA_FEE4_USD
|
Media Fee 4 (USD) |
METRIC_MEDIA_FEE5_ADVERTISER
|
Media Fee 5 (Advertiser Currency) |
METRIC_MEDIA_FEE5_PARTNER
|
Media Fee 5 (Partner Currency) |
METRIC_MEDIA_FEE5_USD
|
Media Fee 5 (USD) |
METRIC_MIDPOINT_AUDIO
|
Midpoint (Audio) |
METRIC_PAUSES_AUDIO
|
Pauses (Audio) |
METRIC_PERCENTAGE_FROM_CURRENT_IO_GOAL
|
Percentage from Current IO Goal |
METRIC_PERCENT_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUE
|
% Impressions with positive custom value |
METRIC_PERCENT_INVALID_IMPRESSIONS_PREBID
|
% Invalid Impressions (Pre-bid) |
METRIC_PLATFORM_FEE_ADVERTISER
|
Platform Fee (Advertiser Currency) |
METRIC_PLATFORM_FEE_PARTNER
|
Platform Fee (Partner Currency) |
METRIC_PLATFORM_FEE_RATE
|
Platform Fee Rate |
METRIC_PLATFORM_FEE_USD
|
Platform Fee (USD) |
METRIC_PREMIUM_FEE_ADVERTISER_CURRENCY
|
Premium Fee (Advertiser Currency) |
METRIC_PREMIUM_FEE_PARTNER_CURRENCY
|
Premium Fee (Partner Currency) |
METRIC_PREMIUM_FEE_USD
|
Premium Fee (USD) |
METRIC_PROFIT_ADVERTISER
|
Profit (Advertiser Currency) |
METRIC_PROFIT_ECPM_ADVERTISER
|
Profit eCPM (Advertiser Currency) |
METRIC_PROFIT_ECPM_PARTNER
|
Profit eCPM (Partner Currency) |
METRIC_PROFIT_ECPM_USD
|
Profit eCPM (USD) |
METRIC_PROFIT_MARGIN
|
Profit Margin |
METRIC_PROFIT_PARTNER
|
Profit (Partner Currency) |
METRIC_PROFIT_USD
|
Profit (USD) |
METRIC_PROFIT_VIEWABLE_ECPM_ADVERTISER
|
Profit Viewable eCPM (Advertiser Currency) |
METRIC_PROFIT_VIEWABLE_ECPM_PARTNER
|
Profit Viewable eCPM (Partner Currency) |
METRIC_PROFIT_VIEWABLE_ECPM_USD
|
Profit Viewable eCPM (USD) |
METRIC_PROGRAMMATIC_GUARANTEED_IMPRESSIONS_PASSED_DUE_TO_FREQUENCY
|
Programmatic Guaranteed Bid Requests passed due to Frequency |
METRIC_PROGRAMMATIC_GUARANTEED_SAVINGS_RE_INVESTED_DUE_TO_FREQUENCY_ADVERTISER_CURRENCY
|
Programmatic Guaranteed savings re-invested due to frequency (Advertiser Currency) |
METRIC_PROVISIONAL_IMPRESSIONS
|
Provisional Impressions |
METRIC_REFUND_BILLABLE_COST_ADVERTISER_CURRENCY
|
Refund Billable Cost (Advertiser Currency) |
METRIC_REFUND_MEDIA_COST_ADVERTISER_CURRENCY
|
Refund Media Cost (Advertiser Currency) |
METRIC_REFUND_PLATFORM_FEE_ADVERTISER_CURRENCY
|
Refund Platform Fee (Advertiser Currency) |
METRIC_REVENUE_ADVERTISER
|
Revenue (Advertiser Currency) |
METRIC_REVENUE_ECPAPC_ADVERTISER
|
Revenue eCPA (PC) (Advertiser Currency) |
METRIC_REVENUE_ECPAPC_PARTNER
|
Revenue eCPA (PC) (Partner Currency) |
METRIC_REVENUE_ECPAPC_USD
|
Revenue eCPA (PC) (USD) |
METRIC_REVENUE_ECPAPV_ADVERTISER
|
Revenue eCPA (PV) (Advertiser Currency) |
METRIC_REVENUE_ECPAPV_PARTNER
|
Revenue eCPA (PV) (Partner Currency) |
METRIC_REVENUE_ECPAPV_USD
|
Revenue eCPA (PV) (USD) |
METRIC_REVENUE_ECPA_ADVERTISER
|
Revenue eCPA (Advertiser Currency) |
METRIC_REVENUE_ECPA_PARTNER
|
Revenue eCPA (Partner Currency) |
METRIC_REVENUE_ECPA_USD
|
Revenue eCPA (USD) |
METRIC_REVENUE_ECPCV_ADVERTISER
|
Video Revenue eCPCV (Advertiser Currency) |
METRIC_REVENUE_ECPCV_PARTNER
|
Video Revenue eCPCV (Partner Currency) |
METRIC_REVENUE_ECPCV_USD
|
Video Revenue eCPCV (USD) |
METRIC_REVENUE_ECPC_ADVERTISER
|
Revenue eCPC (Advertiser Currency) |
METRIC_REVENUE_ECPC_PARTNER
|
Revenue eCPC (Partner Currency) |
METRIC_REVENUE_ECPC_USD
|
Revenue eCPC (USD) |
METRIC_REVENUE_ECPM_ADVERTISER
|
Revenue eCPM (Advertiser Currency) |
METRIC_REVENUE_ECPM_PARTNER
|
Revenue eCPM (Partner Currency) |
METRIC_REVENUE_ECPM_USD
|
Revenue eCPM (USD) |
METRIC_REVENUE_PARTNER
|
Revenue (Partner Currency) |
METRIC_REVENUE_USD
|
Revenue (USD) |
METRIC_REVENUE_VIEWABLE_ECPM_ADVERTISER
|
Revenue Viewable eCPM (Advertiser Currency) |
METRIC_REVENUE_VIEWABLE_ECPM_PARTNER
|
Revenue Viewable eCPM (Partner Currency) |
METRIC_REVENUE_VIEWABLE_ECPM_USD
|
Revenue Viewable eCPM (USD) |
METRIC_RICH_MEDIA_BACKUP_IMAGE
|
Backup Image |
METRIC_RICH_MEDIA_ENGAGEMENTS
|
Rich Media Engagements |
METRIC_RICH_MEDIA_SCROLLS
|
Scrolls |
METRIC_RICH_MEDIA_VIDEO_COMPLETIONS
|
Complete Views (Video) |
METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES
|
First-Quartile Views (Video) |
METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS
|
Fullscreens (Video) |
METRIC_RICH_MEDIA_VIDEO_MIDPOINTS
|
Midpoint Views (Video) |
METRIC_RICH_MEDIA_VIDEO_MUTES
|
Audio Mutes (Video) |
METRIC_RICH_MEDIA_VIDEO_PAUSES
|
Pauses (Video) |
METRIC_RICH_MEDIA_VIDEO_PLAYS
|
Starts (Video) |
METRIC_RICH_MEDIA_VIDEO_QR_CODE_SCANS
|
QR scans |
METRIC_RICH_MEDIA_VIDEO_SKIPS
|
Skips (Video) |
METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES
|
Third-Quartile Views (Video) |
METRIC_SCIBIDS_FEE_ADVERTISER_CURRENCY
|
Scibids Fee (Advertiser Currency) |
METRIC_SCIBIDS_FEE_PARTNER_CURRENCY
|
Scibids Fee (Partner Currency) |
METRIC_SCIBIDS_FEE_USD
|
Scibids Fee (USD) |
METRIC_SELLER_ID_BLOCKLIST_FEE_ADVERTISER_CURRENCY
|
Seller ID Blocklist Fee (Advertiser Currency) |
METRIC_SELLER_ID_BLOCKLIST_FEE_PARTNER_CURRENCY
|
Seller ID Blocklist Fee (Partner Currency) |
METRIC_SELLER_ID_BLOCKLIST_FEE_USD
|
Seller ID Blocklist Fee (USD) |
METRIC_STARTS_AUDIO
|
Starts (Audio) |
METRIC_STOPS_AUDIO
|
Stops (Audio) |
METRIC_STORE_VISIT_CONVERSIONS
|
Store Visit Conversions |
METRIC_STORE_VISIT_VIEW_THROUGH_CONVERSIONS
|
View-through Store Visits |
METRIC_TARGET_RATING_POINTS
|
Target Rating Points |
METRIC_TARGET_RATING_POINTS_COVIEWED
|
Target Rating Points (Co-Viewed) |
METRIC_THIRD_QUARTILE_AUDIO
|
Third-Quartile (Audio) |
METRIC_TIMERS
|
Timers |
METRIC_TOTAL_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY
|
Total Audio Media Cost eCPCL (Advertiser Currency) |
METRIC_TOTAL_CONVERSIONS
|
Total Conversions |
METRIC_TOTAL_DISPLAY_TIME
|
Total Display Time |
METRIC_TOTAL_IMPRESSION_CUSTOM_VALUE
|
Total custom impression value |
METRIC_TOTAL_INTERACTION_TIME
|
Total Interaction Time |
METRIC_TOTAL_MEDIA_COST_ADVERTISER
|
Total Media Cost (Advertiser Currency) |
METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISER
|
Total Media Cost eCPA (PC) (Advertiser Currency) |
METRIC_TOTAL_MEDIA_COST_ECPAPC_PARTNER
|
Total Media Cost eCPA (PC) (Partner Currency) |
METRIC_TOTAL_MEDIA_COST_ECPAPC_USD
|
Total Media Cost eCPA (PC) (USD) |
METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISER
|
Total Media Cost eCPA (PV) (Advertiser Currency) |
METRIC_TOTAL_MEDIA_COST_ECPAPV_PARTNER
|
Total Media Cost eCPA (PV) (Partner Currency) |
METRIC_TOTAL_MEDIA_COST_ECPAPV_USD
|
Total Media Cost eCPA (PV) (USD) |
METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISER
|
Total Media Cost eCPA (Advertiser Currency) |
METRIC_TOTAL_MEDIA_COST_ECPA_PARTNER
|
Total Media Cost eCPA (Partner Currency) |
METRIC_TOTAL_MEDIA_COST_ECPA_USD
|
Total Media Cost eCPA (USD) |
METRIC_TOTAL_MEDIA_COST_ECPCV_ADVERTISER
|
Total Video Media Cost eCPCV (Advertiser Currency) |
METRIC_TOTAL_MEDIA_COST_ECPCV_PARTNER
|
Total Video Media Cost eCPCV (Partner Currency) |
METRIC_TOTAL_MEDIA_COST_ECPCV_USD
|
Total Video Media Cost eCPCV (USD) |
METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISER
|
Total Media Cost eCPC (Advertiser Currency) |
METRIC_TOTAL_MEDIA_COST_ECPC_PARTNER
|
Total Media Cost eCPC (Partner Currency) |
METRIC_TOTAL_MEDIA_COST_ECPC_USD
|
Total Media Cost eCPC (USD) |
METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISER
|
Total Media Cost eCPM (Advertiser Currency) |
METRIC_TOTAL_MEDIA_COST_ECPM_PARTNER
|
Total Media Cost eCPM (Partner Currency) |
METRIC_TOTAL_MEDIA_COST_ECPM_USD
|
Total Media Cost eCPM (USD) |
METRIC_TOTAL_MEDIA_COST_PARTNER
|
Total Media Cost (Partner Currency) |
METRIC_TOTAL_MEDIA_COST_USD
|
Total Media Cost (USD) |
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER
|
Total Media Cost Viewable eCPM (Advertiser Currency) |
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_PARTNER
|
Total Media Cost Viewable eCPM (Partner Currency) |
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_USD
|
Total Media Cost Viewable eCPM (USD) |
METRIC_TOTAL_USERS
|
Total Users |
METRIC_TRACKED_ADS
|
Tracked Ads |
METRIC_TRACKING_UNCONSENTED_CLICKS
|
Cookie Unconsented Clicks |
METRIC_TRUEVIEW_ALL_AD_SEQUENCE_IMPRESSIONS
|
All YouTube Sequence Impressions |
METRIC_TRUEVIEW_AVERAGE_CPE_ADVERTISER
|
Revenue eCPE (Advertiser Currency) |
METRIC_TRUEVIEW_AVERAGE_CPE_PARTNER
|
Revenue eCPE (Partner Currency) |
METRIC_TRUEVIEW_AVERAGE_CPE_USD
|
Revenue eCPE (USD) |
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_ADVERTISER
|
Cost / Conversion (Advertiser Currency) |
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_PARTNER
|
Cost / Conversion (Partner Currency) |
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_USD
|
Cost / Conversion (USD) |
METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEW
|
Conversions |
METRIC_TRUEVIEW_CONVERSION_RATE_ONE_PER_VIEW
|
View Conversion Rate |
METRIC_TRUEVIEW_CPV_ADVERTISER
|
Revenue eCPV (Advertiser Currency) |
METRIC_TRUEVIEW_CPV_PARTNER
|
Revenue eCPV (Partner Currency) |
METRIC_TRUEVIEW_CPV_USD
|
Revenue eCPV (USD) |
METRIC_TRUEVIEW_EARNED_LIKES
|
Earned Likes |
METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONS
|
Earned Playlist Additions |
METRIC_TRUEVIEW_EARNED_SHARES
|
Earned Shares |
METRIC_TRUEVIEW_EARNED_SUBSCRIBERS
|
Earned Subscribers |
METRIC_TRUEVIEW_EARNED_VIEWS
|
Earned Views |
METRIC_TRUEVIEW_ENGAGEMENTS
|
Engagements (YouTube) |
METRIC_TRUEVIEW_ENGAGEMENT_RATE
|
Engagement Rate (YouTube) |
METRIC_TRUEVIEW_GENERAL_INVALID_TRAFFIC_GIVT_VIEWS
|
TrueView: General Invalid Traffic (GIVT) Views |
METRIC_TRUEVIEW_IMPRESSIONS_COVIEWED
|
Impressions (Co-viewed) |
METRIC_TRUEVIEW_IMPRESSION_SHARE
|
Impression Share |
METRIC_TRUEVIEW_INVALID_VIEWS
|
TrueView: Invalid Views |
METRIC_TRUEVIEW_LOST_IS_BUDGET
|
Lost Impression Share (Budget) |
METRIC_TRUEVIEW_LOST_IS_RANK
|
Lost Impression Share (Rank) |
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_ADVERTISER
|
Total Conversion Value (Advertiser Currency) |
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_PARTNER
|
Total Conversion Value (Partner Currency) |
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_USD
|
Total Conversion Value (USD) |
METRIC_TRUEVIEW_UNIQUE_VIEWERS
|
Unique Viewers |
METRIC_TRUEVIEW_VIEWS
|
TrueView: Views |
METRIC_TRUEVIEW_VIEW_RATE
|
TrueView: View Rate |
METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION
|
View through Conversion |
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY
|
Unique Reach: Average Impression Frequency |
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY_COVIEWED
|
Unique Reach: Average Impression Frequency (Co-Viewed) |
METRIC_UNIQUE_REACH_AVERAGE_VIEWABLE_IMPRESSION_FREQUENCY
|
Unique Reach: Average Viewable Impression Frequency |
METRIC_UNIQUE_REACH_CLICK_REACH
|
Unique Reach: Click Reach |
METRIC_UNIQUE_REACH_IMPRESSION_REACH
|
Unique Reach: Impression Reach |
METRIC_UNIQUE_REACH_IMPRESSION_REACH_ADDED_WITH_CROSS_STACK_FCAP
|
Unique Reach: Added Impression Reach From Frequency Cap |
METRIC_UNIQUE_REACH_IMPRESSION_REACH_ADDED_WITH_PG_FMGMT
|
Programmatic Guaranteed Added Unique Reach: Impressions due to Frequency |
METRIC_UNIQUE_REACH_IMPRESSION_REACH_COVIEWED
|
Unique Reach: Impression Reach (Co-Viewed) |
METRIC_UNIQUE_REACH_INCREMENTAL_CLICK_REACH
|
Unique Reach: Incremental Click Reach |
METRIC_UNIQUE_REACH_INCREMENTAL_COVIEWED_IMPRESSION_REACH
|
Unique Reach: Incremental Impression Reach (Co-Viewed) |
METRIC_UNIQUE_REACH_INCREMENTAL_COVIEWED_TOTAL_REACH
|
Unique Reach: Incremental Total Reach (Co-Viewed) |
METRIC_UNIQUE_REACH_INCREMENTAL_IMPRESSION_REACH
|
Unique Reach: Incremental Impression Reach |
METRIC_UNIQUE_REACH_INCREMENTAL_TOTAL_REACH
|
Unique Reach: Incremental Total Reach |
METRIC_UNIQUE_REACH_INCREMENTAL_VIEWABLE_IMPRESSION_REACH
|
Unique Reach: Incremental Viewable Impression Reach |
METRIC_UNIQUE_REACH_TOTAL_REACH
|
Unique Reach: Total Reach |
METRIC_UNIQUE_REACH_TOTAL_REACH_COVIEWED
|
Unique Reach: Total Reach (Co-Viewed) |
METRIC_UNIQUE_REACH_VIEWABLE_IMPRESSION_REACH
|
Unique Reach: Viewable Impression Reach |
METRIC_UNIQUE_VISITORS_COOKIES
|
Unique Cookies with Impressions |
METRIC_VENDOR_BLOCKED_ADS
|
Vendor Blocked Ads |
METRIC_VERIFIABLE_IMPRESSIONS
|
Verifiable Impressions |
METRIC_VERIFICATION_VIDEO_PLAYER_SIZE_MEASURABLE_IMPRESSIONS
|
Measurable Impressions For Video Player Size |
METRIC_VIDEO_CLIENT_COST_ECPCV_ADVERTISER_CURRENCY
|
Video Client Cost eCPCV (Advertiser Currency) |
METRIC_VIDEO_COMPANION_CLICKS
|
Companion Clicks (Video) |
METRIC_VIDEO_COMPANION_IMPRESSIONS
|
Companion Views (Video) |
METRIC_VIDEO_COMPLETION_RATE
|
Completion Rate (Video) |
METRIC_VIEWABLE_BID_REQUESTS
|
Potential Viewable Impressions |
METRIC_VIEWABLE_GROSS_RATING_POINTS
|
Viewable Target Rating Points |
METRIC_VIRTUAL_PEOPLE_AVERAGE_IMPRESSION_FREQUENCY_BY_DEMO
|
Unique Reach: Average Impression Frequency |
METRIC_VIRTUAL_PEOPLE_AVERAGE_IMPRESSION_FREQUENCY_BY_DEMO_COVIEWED
|
Unique Reach: Average Impression Frequency (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_AVERAGE_VIEWABLE_IMPRESSION_FREQUENCY_BY_DEMO
|
Unique Reach: Average Viewable Impression Frequency |
METRIC_VIRTUAL_PEOPLE_CLICK_REACH_BY_DEMO
|
Unique Reach: Click Reach |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_CLICK_REACH
|
Unique Reach: Duplicate Click Reach |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_CLICK_REACH_PERCENT
|
Unique Reach: Duplicate Click Reach Percent |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_COVIEWED_IMPRESSION_REACH
|
Unique Reach: Duplicate Impression Reach (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_COVIEWED_IMPRESSION_REACH_PERCENT
|
Unique Reach: Duplicate Impression Reach Percent (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_COVIEWED_TOTAL_REACH
|
Unique Reach: Duplicate Total Reach (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_COVIEWED_TOTAL_REACH_PERCENT
|
Unique Reach: Duplicate Total Reach Percent (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_IMPRESSION_REACH
|
Unique Reach: Duplicate Impression Reach |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_IMPRESSION_REACH_PERCENT
|
Unique Reach: Duplicate Impression Reach Percent |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_TOTAL_REACH
|
Unique Reach: Duplicate Total Reach |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_TOTAL_REACH_PERCENT
|
Unique Reach: Duplicate Total Reach Percent |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_VIEWABLE_IMPRESSION_REACH
|
Unique Reach: Duplicate Viewable Impression Reach |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_VIEWABLE_IMPRESSION_REACH_PERCENT
|
Unique Reach: Duplicate Viewable Impression Reach Percent |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_CLICK_REACH
|
Unique Reach: Exclusive Click Reach |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_CLICK_REACH_PERCENT
|
Unique Reach: Exclusive Click Reach Percent |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_COVIEWED_IMPRESSION_REACH
|
Unique Reach: Exclusive Impression Reach (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_COVIEWED_IMPRESSION_REACH_PERCENT
|
Unique Reach: Exclusive Impression Reach Percent (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_COVIEWED_TOTAL_REACH
|
Unique Reach: Exclusive Total Reach (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_COVIEWED_TOTAL_REACH_PERCENT
|
Unique Reach: Exclusive Total Reach Percent (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_IMPRESSION_REACH
|
Unique Reach: Exclusive Impression Reach |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_IMPRESSION_REACH_PERCENT
|
Unique Reach: Exclusive Impression Reach Percent |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_TOTAL_REACH
|
Unique Reach: Exclusive Total Reach |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_TOTAL_REACH_PERCENT
|
Unique Reach: Exclusive Total Reach Percent |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_VIEWABLE_IMPRESSION_REACH
|
Unique Reach: Exclusive Viewable Impression Reach |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_VIEWABLE_IMPRESSION_REACH_PERCENT
|
Unique Reach: Exclusive Viewable Impression Reach Percent |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO
|
Unique Reach: Impression Reach |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO_COVIEWED
|
Unique Reach: Impression Reach (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT
|
% Population Reach |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT_COVIEWED
|
% Population Reach (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT
|
% Composition Reach |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT_COVIEWED
|
% Composition Reach (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_OVERLAP_CLICK_REACH
|
Unique Reach: Overlap Click Reach |
METRIC_VIRTUAL_PEOPLE_OVERLAP_CLICK_REACH_PERCENT
|
Unique Reach: Overlap Click Reach Percent |
METRIC_VIRTUAL_PEOPLE_OVERLAP_COVIEWED_IMPRESSION_REACH
|
Unique Reach: Overlap Impression Reach (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_OVERLAP_COVIEWED_IMPRESSION_REACH_PERCENT
|
Unique Reach: Overlap Impression Reach Percent (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_OVERLAP_COVIEWED_TOTAL_REACH
|
Unique Reach: Overlap Total Reach (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_OVERLAP_COVIEWED_TOTAL_REACH_PERCENT
|
Unique Reach: Overlap Total Reach Percent (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_OVERLAP_IMPRESSION_REACH
|
Unique Reach: Overlap Impression Reach |
METRIC_VIRTUAL_PEOPLE_OVERLAP_IMPRESSION_REACH_PERCENT
|
Unique Reach: Overlap Impression Reach Percent |
METRIC_VIRTUAL_PEOPLE_OVERLAP_TOTAL_REACH
|
Unique Reach: Overlap Total Reach |
METRIC_VIRTUAL_PEOPLE_OVERLAP_TOTAL_REACH_PERCENT
|
Unique Reach: Overlap Total Reach Percent |
METRIC_VIRTUAL_PEOPLE_OVERLAP_VIEWABLE_IMPRESSION_REACH
|
Unique Reach: Overlap Viewable Impression Reach |
METRIC_VIRTUAL_PEOPLE_OVERLAP_VIEWABLE_IMPRESSION_REACH_PERCENT
|
Unique Reach: Overlap Viewable Impression Reach Percent |
METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_BY_DEMO
|
Unique Reach: Viewable Impression Reach |
METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_PERCENT
|
% Viewable Population Reach |
METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_SHARE_PERCENT
|
% Viewable Composition Reach |
METRIC_WATCH_TIME
|
Watch Time |
METRIC_WIN_LOSS_DEAL_AVAILABLE_REQUESTS
|
Available Requests (Deal) |
METRIC_WIN_LOSS_DEAL_TARGETED_IMPRESSIONS
|
Targeted Impressions (Deal) |
METRIC_WIN_LOSS_LINEITEM_AVAILABLE_REQUESTS
|
Available Requests (Line Item) |
METRIC_WIN_LOSS_LINEITEM_TARGETED_IMPRESSIONS
|
Targeted Impressions (Line Item) |
METRIC_WIN_LOSS_RATE
|
Win Rate |
