Filters and Metrics

This page provides tables that list and describe the available filters and metrics .

Filters

Filter	Report Builder Name
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_ID	Active View: Custom Metric ID
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_NAME	Active View: Custom Metric Name
FILTER_ACTIVE_VIEW_EXPECTED_VIEWABILITY	Active View Expected Viewability
FILTER_ADVERTISER	Advertiser ID
FILTER_ADVERTISER_CURRENCY	Advertiser Currency
FILTER_ADVERTISER_INTEGRATION_CODE	Advertiser Integration Code
FILTER_ADVERTISER_INTEGRATION_STATUS	Advertiser Status
FILTER_ADVERTISER_NAME	Advertiser
FILTER_ADVERTISER_TIMEZONE	Advertiser Time Zone
FILTER_AD_POSITION	Ad Position
FILTER_AD_TYPE	Ad Type
FILTER_AGE	Age
FILTER_ALGORITHM	Algorithm
FILTER_ALGORITHM_ID	Algorithm ID
FILTER_AMP_PAGE_REQUEST	AMP Page Request
FILTER_ANONYMOUS_INVENTORY_MODELING	Anonymous Inventory Modeling
FILTER_APP_URL	App/URL
FILTER_APP_URL_EXCLUDED	App/URL Excluded
FILTER_ATTRIBUTED_USERLIST	Attributed Userlist
FILTER_ATTRIBUTED_USERLIST_COST	Attributed Userlist Cost
FILTER_ATTRIBUTED_USERLIST_TYPE	Attributed Userlist Type
FILTER_ATTRIBUTION_MODEL	Attribution Model
FILTER_AUDIENCE_LIST	Audience List
FILTER_AUDIENCE_LIST_COST	Audience List Cost
FILTER_AUDIENCE_LIST_TYPE	Audience List Type
FILTER_AUDIENCE_NAME	Audience Name
FILTER_AUDIENCE_TYPE	Audience Type
FILTER_AUDIO_FEED_TYPE_NAME	Audio Feed Type
FILTER_AUTHORIZED_SELLER_STATE	Authorized Seller State
FILTER_BILLABLE_OUTCOME	Billable Outcome
FILTER_BRAND_LIFT_TYPE	Brand Lift Type
FILTER_BROWSER	Browser ID
FILTER_BUDGET_SEGMENT_BUDGET	Budget Segment Budget
FILTER_BUDGET_SEGMENT_DESCRIPTION	Budget Segment Description
FILTER_BUDGET_SEGMENT_END_DATE	Budget Segment End Date
FILTER_BUDGET_SEGMENT_PACING_PERCENTAGE	Budget Segment Pacing Percentage
FILTER_BUDGET_SEGMENT_START_DATE	Budget Segment Start Date
FILTER_BUDGET_SEGMENT_TYPE	Budget Type (Segment)
FILTER_CAMPAIGN_DAILY_FREQUENCY	Insertion Order Daily Frequency
FILTER_CARRIER	ISP or Carrier ID
FILTER_CARRIER_NAME	ISP or Carrier
FILTER_CHANNEL_GROUPING	Channel Grouping
FILTER_CHANNEL_ID	Channel ID
FILTER_CHANNEL_NAME	Channel
FILTER_CHANNEL_TYPE	Channel Type
FILTER_CITY	City ID
FILTER_CITY_NAME	City
FILTER_CM360_PLACEMENT_ID	CM Placement ID
FILTER_COMPANION_CREATIVE_ID	Video Companion Creative ID
FILTER_COMPANION_CREATIVE_NAME	Video Companion Creative
FILTER_CONVERSION_DELAY	Time to Conversion
FILTER_CONVERSION_SOURCE	Conversion Source
FILTER_CONVERSION_SOURCE_ID	Conversion Source ID
FILTER_COUNTRY	Country
FILTER_COUNTRY_ID	Country ID
FILTER_CREATIVE	Creative
FILTER_CREATIVE_ASSET	Creative Asset
FILTER_CREATIVE_ATTRIBUTE	Creative Attributes
FILTER_CREATIVE_HEIGHT	Creative Height
FILTER_CREATIVE_ID	Creative ID
FILTER_CREATIVE_INTEGRATION_CODE	Creative Integration Code
FILTER_CREATIVE_RENDERED_IN_AMP	Creative Rendered in AMP
FILTER_CREATIVE_SIZE	Creative Size
FILTER_CREATIVE_SOURCE	Creative Source
FILTER_CREATIVE_STATUS	Creative Status
FILTER_CREATIVE_TYPE	Creative Type
FILTER_CREATIVE_WIDTH	Creative Width
FILTER_DATA_PROVIDER	Data Provider ID
FILTER_DATA_PROVIDER_NAME	Data Provider
FILTER_DATA_SOURCE	Data Source
FILTER_DATE	Date
FILTER_DAY_OF_WEEK	Day of Week
FILTER_DETAILED_DEMOGRAPHICS	Detailed Demographics
FILTER_DETAILED_DEMOGRAPHICS_ID	Detailed Demographics ID
FILTER_DEVICE	Device
FILTER_DEVICE_MAKE	Device Make ID
FILTER_DEVICE_MODEL	Device Model ID
FILTER_DEVICE_TYPE	Device Type
FILTER_DFP_ORDER_ID	DFP Insertion Order ID
FILTER_DIGITAL_CONTENT_LABEL	Digital Content Label
FILTER_DMA	DMA Code
FILTER_DMA_NAME	DMA
FILTER_DOMAIN	Domain
FILTER_ELIGIBLE_COOKIES_ON_FIRST_PARTY_AUDIENCE_LIST	Eligible Cookies on First-Party Audience List
FILTER_ELIGIBLE_COOKIES_ON_THIRD_PARTY_AUDIENCE_LIST_AND_INTEREST	Eligible Cookies on Third-Party Audience List and Interest
FILTER_EVENT_TYPE	Event Type
FILTER_EXCHANGE	Exchange
FILTER_EXCHANGE_CODE	Exchange Code
FILTER_EXCHANGE_ID	Exchange ID
FILTER_EXTENSION	Extension
FILTER_EXTENSION_STATUS	Extension Status
FILTER_EXTENSION_TYPE	Extension Type
FILTER_FIRST_PARTY_AUDIENCE_LIST_COST	First Party Audience List Cost
FILTER_FIRST_PARTY_AUDIENCE_LIST_TYPE	First Party Audience List Type
FILTER_FLOODLIGHT_ACTIVITY	Floodlight Activity
FILTER_FLOODLIGHT_ACTIVITY_ID	Floodlight Activity ID
FILTER_FORMAT	Format
FILTER_GAM_INSERTION_ORDER	DFP Insertion Order
FILTER_GAM_LINE_ITEM	DFP Line Item
FILTER_GAM_LINE_ITEM_ID	DFP Line Item ID
FILTER_GENDER	Gender
FILTER_GMAIL_AGE	Gmail Age
FILTER_GMAIL_CITY	Gmail City
FILTER_GMAIL_COUNTRY	Gmail Country
FILTER_GMAIL_COUNTRY_NAME	Gmail Country
FILTER_GMAIL_DEVICE_TYPE	Gmail Device Type
FILTER_GMAIL_DEVICE_TYPE_NAME	Gmail Device Type
FILTER_GMAIL_GENDER	Gmail Gender
FILTER_GMAIL_REGION	Gmail Region
FILTER_GMAIL_REMARKETING_LIST	Gmail Remarketing List
FILTER_HOUSEHOLD_INCOME	Household Income
FILTER_IMPRESSION_COUNTING_METHOD	Impression Counting Method
FILTER_IMPRESSION_LOSS_REJECTION_REASON	Rejection Reason
FILTER_INSERTION_ORDER	Insertion Order ID
FILTER_INSERTION_ORDER_GOAL_TYPE	Insertion Order Goal Type
FILTER_INSERTION_ORDER_GOAL_VALUE	Insertion Order Goal Value
FILTER_INSERTION_ORDER_INTEGRATION_CODE	Insertion Order Integration Code
FILTER_INSERTION_ORDER_NAME	Insertion Order
FILTER_INSERTION_ORDER_STATUS	Insertion Order Status
FILTER_INTEREST	Interest
FILTER_INVENTORY_COMMITMENT_TYPE	Inventory Commitment Type
FILTER_INVENTORY_DELIVERY_METHOD	Inventory Delivery Method
FILTER_INVENTORY_FORMAT	Format
FILTER_INVENTORY_RATE_TYPE	Inventory Rate Type
FILTER_INVENTORY_SOURCE	Inventory Source ID (Legacy)
FILTER_INVENTORY_SOURCE_EXTERNAL_ID	Inventory Source ID (external)
FILTER_INVENTORY_SOURCE_GROUP	Inventory Source Group
FILTER_INVENTORY_SOURCE_GROUP_ID	Inventory Source Group ID
FILTER_INVENTORY_SOURCE_ID	Inventory Source ID
FILTER_INVENTORY_SOURCE_NAME	Inventory Source
FILTER_INVENTORY_SOURCE_TYPE	Inventory Source Type
FILTER_KEYWORD	Keyword
FILTER_LIFE_EVENT	Life Event
FILTER_LIFE_EVENTS	Life Events
FILTER_LINE_ITEM	Line Item ID
FILTER_LINE_ITEM_BUDGET	Line Item Budget
FILTER_LINE_ITEM_DAILY_FREQUENCY	Line Item Daily Frequency
FILTER_LINE_ITEM_END_DATE	Line Item End Date
FILTER_LINE_ITEM_INTEGRATION_CODE	Line Item Integration Code
FILTER_LINE_ITEM_LIFETIME_FREQUENCY	Line Item Lifetime Frequency
FILTER_LINE_ITEM_NAME	Line Item
FILTER_LINE_ITEM_PACING_PERCENTAGE	Line Item Pacing Percentage
FILTER_LINE_ITEM_START_DATE	Line Item Start Date
FILTER_LINE_ITEM_STATUS	Line Item Status
FILTER_LINE_ITEM_TYPE	Line Item Type
FILTER_MATCHED_GENRE_TARGET	Matched Genre Target
FILTER_MATCH_RATIO	Match Ratio
FILTER_MEASUREMENT_SOURCE	Measurement Source
FILTER_MEDIA_PLAN	Campaign ID
FILTER_MEDIA_PLAN_NAME	Campaign
FILTER_MEDIA_TYPE	Media Type
FILTER_MOBILE_GEO	Business Chain
FILTER_MONTH	Month
FILTER_MRAID_SUPPORT	MRAID Support
FILTER_NIELSEN_AGE	Age
FILTER_NIELSEN_COUNTRY_CODE	Country
FILTER_NIELSEN_DATE_RANGE	Date Range for Cumulative Metrics
FILTER_NIELSEN_DEVICE_ID	Device ID
FILTER_NIELSEN_GENDER	Gender
FILTER_NIELSEN_RESTATEMENT_DATE	Restatement Date
FILTER_OMID_CAPABLE	OM SDK Capable
FILTER_OM_SDK_AVAILABLE	OM SDK Available
FILTER_ORDER_ID	Order ID
FILTER_OS	Operating System ID
FILTER_PAGE_CATEGORY	Category
FILTER_PAGE_LAYOUT	Environment
FILTER_PARENTAL_STATUS	Parental Status
FILTER_PARTNER	Partner ID
FILTER_PARTNER_CURRENCY	Partner Currency
FILTER_PARTNER_NAME	Partner
FILTER_PARTNER_STATUS	Partner Status
FILTER_PATH_EVENT_INDEX	Path Event Index
FILTER_PATH_PATTERN_ID	Path Pattern ID
FILTER_PLACEMENT_ALL_YOUTUBE_CHANNELS	Placement ID (All YouTube Channels)
FILTER_PLACEMENT_NAME_ALL_YOUTUBE_CHANNELS	Placement Name (All YouTube Channels)
FILTER_PLATFORM	Platform
FILTER_PLAYBACK_METHOD	Playback Method
FILTER_POSITION_IN_CONTENT	Position in Content
FILTER_PUBLIC_INVENTORY	Public Inventory
FILTER_PUBLISHER_PROPERTY	Publisher Property
FILTER_PUBLISHER_PROPERTY_ID	Publisher Property ID
FILTER_PUBLISHER_PROPERTY_SECTION	Publisher Property Section
FILTER_PUBLISHER_PROPERTY_SECTION_ID	Publisher Property Section ID
FILTER_PUBLISHER_TRAFFIC_SOURCE	Publisher Traffic Source
FILTER_QUARTER	Quarter
FILTER_REFUND_REASON	Refund Reason
FILTER_REGION	Region ID
FILTER_REGION_NAME	Region
FILTER_REMARKETING_LIST	Remarketing List
FILTER_REWARDED	Rewarded
FILTER_SENSITIVE_CATEGORY	Sensitive Category
FILTER_SERVED_PIXEL_DENSITY	Served Pixel Density
FILTER_SITE_ID	App/URL ID
FILTER_SITE_LANGUAGE	Language
FILTER_SKIPPABLE_SUPPORT	Video Skippable Support
FILTER_TARGETED_DATA_PROVIDERS	Targeted Data Providers
FILTER_TARGETED_USER_LIST	Attributed Userlist ID
FILTER_THIRD_PARTY_AUDIENCE_LIST_COST	Third Party Audience List Cost
FILTER_THIRD_PARTY_AUDIENCE_LIST_TYPE	Third Party Audience List Type
FILTER_TIME_OF_DAY	Time of Day
FILTER_TRUEVIEW_AD	YouTube Ad
FILTER_TRUEVIEW_AD_GROUP	YouTube Ad Group
FILTER_TRUEVIEW_AD_GROUP_AD_ID	YouTube Ad ID
FILTER_TRUEVIEW_AD_GROUP_ID	YouTube Ad Group ID
FILTER_TRUEVIEW_AD_TYPE_NAME	YouTube Ad Type
FILTER_TRUEVIEW_AGE	Age
FILTER_TRUEVIEW_CATEGORY	Category ID
FILTER_TRUEVIEW_CITY	City Name
FILTER_TRUEVIEW_CLICK_TYPE_NAME	Click Type
FILTER_TRUEVIEW_CONVERSION_TYPE	Conversion Type
FILTER_TRUEVIEW_COUNTRY	Country Name
FILTER_TRUEVIEW_CUSTOM_AFFINITY	Custom Affinity ID
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS	Detailed Demographics
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS_ID	Detailed Demographics ID
FILTER_TRUEVIEW_DMA	DMA ID
FILTER_TRUEVIEW_DMA_NAME	DMA
FILTER_TRUEVIEW_GENDER	Gender
FILTER_TRUEVIEW_HOUSEHOLD_INCOME	Household Income
FILTER_TRUEVIEW_IAR_AGE	Age
FILTER_TRUEVIEW_IAR_CATEGORY	Category
FILTER_TRUEVIEW_IAR_CITY	City
FILTER_TRUEVIEW_IAR_COUNTRY	Country
FILTER_TRUEVIEW_IAR_COUNTRY_NAME	Country
FILTER_TRUEVIEW_IAR_GENDER	Gender
FILTER_TRUEVIEW_IAR_INTEREST	Interest
FILTER_TRUEVIEW_IAR_LANGUAGE	Language
FILTER_TRUEVIEW_IAR_PARENTAL_STATUS	Parental Status
FILTER_TRUEVIEW_IAR_REGION	Region
FILTER_TRUEVIEW_IAR_REGION_NAME	Region
FILTER_TRUEVIEW_IAR_REMARKETING_LIST	Remarketing List ID
FILTER_TRUEVIEW_IAR_TIME_OF_DAY	Time of Day
FILTER_TRUEVIEW_IAR_YOUTUBE_CHANNEL	YouTube Channel
FILTER_TRUEVIEW_IAR_YOUTUBE_VIDEO	YouTube Video
FILTER_TRUEVIEW_IAR_ZIPCODE	Zip Code
FILTER_TRUEVIEW_INTEREST	Interest
FILTER_TRUEVIEW_KEYWORD	Keyword
FILTER_TRUEVIEW_PARENTAL_STATUS	Parental Status
FILTER_TRUEVIEW_PLACEMENT	Placement (Managed)
FILTER_TRUEVIEW_PLACEMENT_ID	Placement ID (Managed)
FILTER_TRUEVIEW_REGION	Region ID
FILTER_TRUEVIEW_REGION_NAME	Region
FILTER_TRUEVIEW_REMARKETING_LIST	Remarketing List ID
FILTER_TRUEVIEW_REMARKETING_LIST_NAME	Remarketing List
FILTER_TRUEVIEW_TARGETING_EXPANSION	Targeting Expansion
FILTER_TRUEVIEW_URL	Placement (All)
FILTER_TRUEVIEW_ZIPCODE	Zipcode Name
FILTER_USER_LIST	Audience List ID
FILTER_USER_LIST_FIRST_PARTY	First Party Audience List ID
FILTER_USER_LIST_FIRST_PARTY_NAME	First Party Audience List
FILTER_USER_LIST_THIRD_PARTY	Third Party Audience List ID
FILTER_USER_LIST_THIRD_PARTY_NAME	Third Party Audience List
FILTER_VARIANT_ID	Variant ID
FILTER_VARIANT_NAME	Variant Name
FILTER_VARIANT_VERSION	Variant Version
FILTER_VENDOR_MEASUREMENT_MODE	Vendor Measurement Mode
FILTER_VERIFICATION_AUDIBILITY_COMPLETE	Audibility At Complete
FILTER_VERIFICATION_AUDIBILITY_START	Audibility At Start
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE	Verification Video Player Size
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_COMPLETE	Video Player Size at Completion
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_FIRST_QUARTILE	Video Player Size at First Quartile
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_MID_POINT	Video Player Size at Midpoint
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_START	Video Player Size at Start
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_THIRD_QUARTILE	Video Player Size at Third Quartile
FILTER_VERIFICATION_VIDEO_POSITION	Verification Video Position
FILTER_VERIFICATION_VIDEO_RESIZED	Video Resized
FILTER_VIDEO_AD_POSITION_IN_STREAM	Video Ad Position In Stream
FILTER_VIDEO_COMPANION_CREATIVE_SIZE	Video Companion Creative Size
FILTER_VIDEO_CONTENT_DURATION	Video Content Duration
FILTER_VIDEO_CONTENT_LIVE_STREAM	Video Content Live Stream
FILTER_VIDEO_CONTINUOUS_PLAY	Video Continuous Play
FILTER_VIDEO_CREATIVE_DURATION	Video Creative Duration
FILTER_VIDEO_CREATIVE_DURATION_SKIPPABLE	Video Creative Duration (Skippable)
FILTER_VIDEO_DURATION	Video Duration
FILTER_VIDEO_DURATION_SECONDS	Max Video Duration
FILTER_VIDEO_DURATION_SECONDS_RANGE	Max Video Duration Range
FILTER_VIDEO_FORMAT_SUPPORT	Video Format Support
FILTER_VIDEO_PLAYER_SIZE	Video Player Size
FILTER_VIDEO_RATING_TIER	Digital Content Label
FILTER_VIDEO_SKIPPABLE_SUPPORT	Video Skippable Support
FILTER_WEEK	Week
FILTER_YEAR	Year
FILTER_YOUTUBE_ADAPTED_AUDIENCE_LIST	YouTube Adapted Audience List
FILTER_YOUTUBE_AD_VIDEO	YouTube Ad Video
FILTER_YOUTUBE_AD_VIDEO_ID	YouTube Ad Video ID
FILTER_YOUTUBE_CHANNEL	YouTube Channel
FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_ADVERTISER	YouTube Advertiser
FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_INSERTION_ORDER	YouTube Insertion Order
FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_PARTNER	YouTube Partner
FILTER_YOUTUBE_VIDEO	YouTube Video
FILTER_ZIP_CODE	Zip Code ID
FILTER_ZIP_POSTAL_CODE	Zip Code

Metrics

In the following table where there are multiple values, the metric is represented in the advertiser currency, US dollars, and the partner currency, respectively.

Metric	Report Builder Name
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate
METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS	Active View: Impressions Audible and Visible at Completion
METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME	Active View: Average Viewable Time (Seconds)
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_MEASURABLE_IMPRESSIONS	Active View: Custom Metric Measurable Impressions
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_IMPRESSIONS	Active View: Custom Metric Viewable Impressions
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_RATE	Active View: Custom Metric Viewable Rate
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE	Active View: Impression Distribution (Not Measurable)
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE	Active View: Impression Distribution (Not Viewable)
METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE	Active View: Impression Distribution (Viewable)
METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS	Active View: Eligible Impressions
METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS	Active View: Measurable Impressions
METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS	Active View: % Measurable Impressions
METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS	Active View: % Viewable Impressions
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS	Active View: % Audible Impressions
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START	Active View: % Audible and Visible at Start
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR	Active View: % Audible and Visible at First Quartile
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE	Active View: % Audible and Visible at Completion
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR	Active View: % Audible and Visible at Midpoint
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR	Active View: % Audible and Visible at Third Quartile
METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC	Active View: % Fully On-Screen 2 sec
METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN	Active View: % Full-Screen
METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND	Active View: % In Background
METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED	Active View: % of Ad Played
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE	Active View: % of Completed Impressions Audible and Visible
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE	Active View: % of Completed Impressions Visible
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE	Active View: % of First Quartile Impressions Audible and Visible
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE	Active View: % of First Quartile Impressions Visible
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE	Active View: % of Midpoint Impressions Audible and Visible
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE	Active View: % of Midpoint Impressions Visible
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE	Active View: % of Third Quartile Impressions Audible and Visible
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE	Active View: % of Third Quartile Impressions Visible
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE	Active View: % Play Time Audible
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE	Active View: % Play Time Audible and Visible
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE	Active View: % Play Time Visible
METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD	Active View: % Visible 10 Seconds
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START	Active View: % Visible at Start
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR	Active View: % Visible at First Quartile
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE	Active View: % Visible at Completion
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR	Active View: % Visible at Midpoint
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR	Active View: % Visible at Third Quartile
METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS	Active View: Not Measurable Impressions
METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS	Active View: Not Viewable Impressions
METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD	Active View: Impressions Visible 10 Seconds
METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	Active View: Viewable Impressions
METRIC_ACTIVITY_REVENUE	Total Revenue
METRIC_ADAPTED_AUDIENCE_FREQUENCY	Adapted Audience Frequency
METRIC_ADLINGO_FEE_ADVERTISER_CURRENCY	AdLingo Fee (Advertiser Currency)
METRIC_AUDIO_CLIENT_COST_ECPCL_ADVERTISER_CURRENCY	Audio Client Cost eCPCL (Advertiser Currency)
METRIC_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY	Audio Media Cost eCPCL (Advertiser Currency)
METRIC_AUDIO_MUTES_AUDIO	Audio Mutes (Audio)
METRIC_AUDIO_REVENUE_ECPCL_ADVERTISER_CURRENCY	Audio Revenue eCPCL (Advertiser Currency)
METRIC_AUDIO_UNMUTES_AUDIO	Audio Unmutes (Audio)
METRIC_AUDIO_UNMUTES_VIDEO	Audio Unmutes (Video)
METRIC_AVERAGE_DISPLAY_TIME	Average Display Time
METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_USER	Average Impression Frequency per User
METRIC_AVERAGE_INTERACTION_TIME	Average Interaction Time
METRIC_AVERAGE_WATCH_TIME_PER_IMPRESSION	Average Watch Time per Impression
METRIC_BEGIN_TO_RENDER_ELIGIBLE_IMPRESSIONS	Begin to Render Eligible Impressions
METRIC_BEGIN_TO_RENDER_IMPRESSIONS	Begin to Render Impressions
METRIC_BENCHMARK_FREQUENCY	Benchmark Frequency
METRIC_BID_REQUESTS	Potential Impressions
METRIC_BILLABLE_COST_ADVERTISER	Billable Cost (Advertiser Currency)
METRIC_BILLABLE_COST_PARTNER	Billable Cost (Partner Currency)
METRIC_BILLABLE_COST_USD	Billable Cost (USD)
METRIC_BILLABLE_IMPRESSIONS	Billable Impressions
METRIC_BRAND_LIFT_ABSOLUTE_BRAND_LIFT	Brand Lift: Absolute Brand Lift
METRIC_BRAND_LIFT_ALL_SURVEY_RESPONSES	Brand Lift: All Survey Responses
METRIC_BRAND_LIFT_BASELINE_POSITIVE_RESPONSE_RATE	Brand Lift: Baseline Positive Response Rate
METRIC_BRAND_LIFT_BASELINE_SURVEY_RESPONSES	Brand Lift: Baseline Survey Responses
METRIC_BRAND_LIFT_COST_PER_LIFTED_USER	Brand Lift: Cost Per Lifted User
METRIC_BRAND_LIFT_EXPOSED_SURVEY_RESPONSES	Brand Lift: Exposed Survey Responses
METRIC_BRAND_LIFT_HEADROOM_BRAND_LIFT	Brand Lift: Headroom Brand Lift
METRIC_BRAND_LIFT_RELATIVE_BRAND_LIFT	Brand Lift: Relative Brand Lift
METRIC_BRAND_LIFT_USERS	Brand Lift: Users
METRIC_CARD_CLICKS	Card Clicks
METRIC_CLICKS	Clicks
METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE	% Clicks Leading to Conversions
METRIC_CLIENT_COST_ADVERTISER_CURRENCY	Client Cost (Advertiser Currency)
METRIC_CLIENT_COST_ECPA_ADVERTISER_CURRENCY	Client Cost eCPA (Advertiser Currency)
METRIC_CLIENT_COST_ECPA_PC_ADVERTISER_CURRENCY	Client Cost eCPA (PC) (Advertiser Currency)
METRIC_CLIENT_COST_ECPA_PV_ADVERTISER_CURRENCY	Client Cost eCPA (PV) (Advertiser Currency)
METRIC_CLIENT_COST_ECPC_ADVERTISER_CURRENCY	Client Cost eCPC (Advertiser Currency)
METRIC_CLIENT_COST_ECPM_ADVERTISER_CURRENCY	Client Cost eCPM (Advertiser Currency)
METRIC_CLIENT_COST_VIEWABLE_ECPM_ADVERTISER_CURRENCY	Client Cost Viewable eCPM (Advertiser Currency)
METRIC_CM360_POST_CLICK_REVENUE	CM Post-Click Revenue
METRIC_CM360_POST_CLICK_REVENUE_CROSS_ENVIRONMENT	CM Post-Click Revenue + Cross-Environment
METRIC_CM360_POST_VIEW_REVENUE	CM Post-View Revenue
METRIC_CM360_POST_VIEW_REVENUE_CROSS_ENVIRONMENT	CM Post-View Revenue + Cross-Environment
METRIC_COMPANION_CLICKS_AUDIO	Companion Clicks (Audio)
METRIC_COMPANION_IMPRESSIONS_AUDIO	Companion Impressions (Audio)
METRIC_COMPLETE_LISTENS_AUDIO	Complete Listens (Audio)
METRIC_COMPLETION_RATE_AUDIO	Completion Rate (Audio)
METRIC_CONVERSIONS_PER_MILLE	Conversions per 1000 Impressions
METRIC_CONVERTING_PATHS	Converting Paths
METRIC_COOKIE_CONSENTED_FLOODLIGHT_IMPRESSIONS	Cookie Consented Floodlight Impressions
METRIC_COOKIE_REACH_AVERAGE_IMPRESSION_FREQUENCY	Cookie Reach: Average Impression Frequency
METRIC_COOKIE_REACH_IMPRESSION_REACH	Cookie Reach: Impression Reach
METRIC_COOKIE_UNCONSENTED_FLOODLIGHT_IMPRESSIONS	Cookie Unconsented Floodlight Impressions
METRIC_COUNTERS	Counters
METRIC_CPM_FEE1_ADVERTISER	CPM Fee 1 (Advertiser Currency)
METRIC_CPM_FEE1_PARTNER	CPM Fee 1 (Partner Currency)
METRIC_CPM_FEE1_USD	CPM Fee 1 (USD)
METRIC_CPM_FEE2_ADVERTISER	CPM Fee 2 (Advertiser Currency)
METRIC_CPM_FEE2_PARTNER	CPM Fee 2 (Partner Currency)
METRIC_CPM_FEE2_USD	CPM Fee 2 (USD)
METRIC_CPM_FEE3_ADVERTISER	CPM Fee 3 (Advertiser Currency)
METRIC_CPM_FEE3_PARTNER	CPM Fee 3 (Partner Currency)
METRIC_CPM_FEE3_USD	CPM Fee 3 (USD)
METRIC_CPM_FEE4_ADVERTISER	CPM Fee 4 (Advertiser Currency)
METRIC_CPM_FEE4_PARTNER	CPM Fee 4 (Partner Currency)
METRIC_CPM_FEE4_USD	CPM Fee 4 (USD)
METRIC_CPM_FEE5_ADVERTISER	CPM Fee 5 (Advertiser Currency)
METRIC_CPM_FEE5_PARTNER	CPM Fee 5 (Partner Currency)
METRIC_CPM_FEE5_USD	CPM Fee 5 (USD)
METRIC_CTR	Click Rate (CTR)
METRIC_CUSTOM_FEE_1_ADVERTISER_CURRENCY	Custom Fee 1 (Advertiser Currency)
METRIC_CUSTOM_FEE_2_ADVERTISER_CURRENCY	Custom Fee 2 (Advertiser Currency)
METRIC_CUSTOM_FEE_3_ADVERTISER_CURRENCY	Custom Fee 3 (Advertiser Currency)
METRIC_CUSTOM_FEE_4_ADVERTISER_CURRENCY	Custom Fee 4 (Advertiser Currency)
METRIC_CUSTOM_FEE_5_ADVERTISER_CURRENCY	Custom Fee 5 (Advertiser Currency)
METRIC_CUSTOM_VALUE_PER_1000_IMPRESSIONS	Custom value per 1000 impressions
METRIC_DATA_COST_ADVERTISER	Data Fees (Advertiser Currency)
METRIC_DATA_COST_PARTNER	Data Fees (Partner Currency)
METRIC_DATA_COST_USD	Data Fees (USD)
METRIC_DEMO_COMPOSITION_IMPRESSION	% Composition Impressions
METRIC_DEMO_COMPOSITION_IMPRESSION_COVIEWED	% Composition Impressions (Co-Viewed)
METRIC_DEMO_CORRECTED_CLICKS	Clicks
METRIC_DEMO_POPULATION	Population
METRIC_DUPLICATE_FLOODLIGHT_IMPRESSIONS	Duplicate Consented Floodlight Impressions
METRIC_ENGAGEMENTS	Engagements
METRIC_ENGAGEMENT_RATE	Engagement Rate
METRIC_ESTIMATED_CPM_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCY	Estimated CPM for impressions with custom value (Advertiser Currency)
METRIC_ESTIMATED_TOTAL_COST_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCY	Estimated total cost for impressions with custom value (Advertiser Currency)
METRIC_EXITS	Exits
METRIC_EXPANSIONS	Expansions
METRIC_FEE10_ADVERTISER	Agency Trading Desk Fee (Advertiser Currency)
METRIC_FEE10_PARTNER	Agency Trading Desk Fee (Partner Currency)
METRIC_FEE10_USD	Agency Trading Desk Fee (USD)
METRIC_FEE11_ADVERTISER	Data Management Platform Fee (Advertiser Currency)
METRIC_FEE11_PARTNER	Data Management Platform Fee (Partner Currency)
METRIC_FEE11_USD	Data Management Platform Fee (USD)
METRIC_FEE12_ADVERTISER	Integral Ad Science Pre-Bid Fee (Advertiser Currency)
METRIC_FEE12_PARTNER	Integral Ad Science Pre-Bid Fee (Partner Currency)
METRIC_FEE12_USD	Integral Ad Science Pre-Bid Fee (USD)
METRIC_FEE13_ADVERTISER	DoubleVerify Pre-Bid Fee (Advertiser Currency)
METRIC_FEE13_PARTNER	DoubleVerify Pre-Bid Fee (Partner Currency)
METRIC_FEE13_USD	DoubleVerify Pre-Bid Fee (USD)
METRIC_FEE14_ADVERTISER	ShopLocal Fee (Advertiser Currency)
METRIC_FEE14_PARTNER	ShopLocal Fee (Partner Currency)
METRIC_FEE14_USD	ShopLocal Fee (USD)
METRIC_FEE15_ADVERTISER	TrustMetrics Fee (Advertiser Currency)
METRIC_FEE15_PARTNER	TrustMetrics Fee (Partner Currency)
METRIC_FEE15_USD	TrustMetrics Fee (USD)
METRIC_FEE16_ADVERTISER	MediaCost Data Fee (Advertiser Currency)
METRIC_FEE16_PARTNER	MediaCost Data Fee (Partner Currency)
METRIC_FEE16_USD	MediaCost Data Fee (USD)
METRIC_FEE17_ADVERTISER	Integral Ad Science Video Fee (Advertiser Currency)
METRIC_FEE17_PARTNER	Integral Ad Science Video Fee (Partner Currency)
METRIC_FEE17_USD	Integral Ad Science Video Fee (USD)
METRIC_FEE18_ADVERTISER	MOAT Video Fee (Advertiser Currency)
METRIC_FEE18_PARTNER	MOAT Video Fee (Partner Currency)
METRIC_FEE18_USD	MOAT Video Fee (USD)
METRIC_FEE19_ADVERTISER	Nielsen Digital Ad Ratings Fee (Advertiser Currency)
METRIC_FEE19_PARTNER	Nielsen Digital Ad Ratings Fee (Partner Currency)
METRIC_FEE19_USD	Nielsen Digital Ad Ratings Fee (USD)
METRIC_FEE20_ADVERTISER	comScore vCE in DoubleClick Fee (Advertiser Currency)
METRIC_FEE20_PARTNER	comScore vCE in DoubleClick Fee (Partner Currency)
METRIC_FEE20_USD	comScore vCE in DoubleClick Fee (USD)
METRIC_FEE21_ADVERTISER	Adloox Fee (Advertiser Currency)
METRIC_FEE21_PARTNER	Adloox Fee (Partner Currency)
METRIC_FEE21_USD	Adloox Fee (USD)
METRIC_FEE22_ADVERTISER	Adloox Pre-Bid Fee (Advertiser Currency)
METRIC_FEE22_PARTNER	Adloox Pre-Bid Fee (Partner Currency)
METRIC_FEE22_USD	Adloox Pre-Bid Fee (USD)
METRIC_FEE2_ADVERTISER	Third-Party Ad Server Fee (Advertiser Currency)
METRIC_FEE2_PARTNER	Third-Party Ad Server Fee (Partner Currency)
METRIC_FEE2_USD	Third-Party Ad Server Fee (USD)
METRIC_FEE3_ADVERTISER	DoubleVerify Fee (Advertiser Currency)
METRIC_FEE3_PARTNER	DoubleVerify Fee (Partner Currency)
METRIC_FEE3_USD	DoubleVerify Fee (USD)
METRIC_FEE4_ADVERTISER	Adsafe Fee (Advertiser Currency)
METRIC_FEE4_PARTNER	Adsafe Fee (Partner Currency)
METRIC_FEE4_USD	Adsafe Fee (USD)
METRIC_FEE5_ADVERTISER	AdXpose Fee (Advertiser Currency)
METRIC_FEE5_PARTNER	AdXpose Fee (Partner Currency)
METRIC_FEE5_USD	AdXpose Fee (USD)
METRIC_FEE6_ADVERTISER	Vizu Fee (Advertiser Currency)
METRIC_FEE6_PARTNER	Vizu Fee (Partner Currency)
METRIC_FEE6_USD	Vizu Fee (USD)
METRIC_FEE7_ADVERTISER	Aggregate Knowledge Fee (Advertiser Currency)
METRIC_FEE7_PARTNER	Aggregate Knowledge Fee (Partner Currency)
METRIC_FEE7_USD	Aggregate Knowledge Fee (USD)
METRIC_FEE8_ADVERTISER	Teracent Fee (Advertiser Currency)
METRIC_FEE8_PARTNER	Teracent Fee (Partner Currency)
METRIC_FEE8_USD	Teracent Fee (USD)
METRIC_FEE9_ADVERTISER	Evidon Fee (Advertiser Currency)
METRIC_FEE9_PARTNER	Evidon Fee (Partner Currency)
METRIC_FEE9_USD	Evidon Fee (USD)
METRIC_FIRST_QUARTILE_AUDIO	First-Quartile (Audio)
METRIC_FLOODLIGHT_IMPRESSIONS	Floodlight Impressions
METRIC_GENERAL_INVALID_TRAFFIC_GIVT_IMPRESSIONS	General Invalid Traffic (GIVT) Impressions
METRIC_GENERAL_INVALID_TRAFFIC_GIVT_TRACKED_ADS	General Invalid Traffic (GIVT) Tracked Ads
METRIC_GIVT_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS	General Invalid Traffic (GIVT) Active View Eligible Impressions
METRIC_GIVT_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS	General Invalid Traffic (GIVT) Active View Measurable Impressions
METRIC_GIVT_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	General Invalid Traffic (GIVT) Active View Viewable Impressions
METRIC_GIVT_BEGIN_TO_RENDER_IMPRESSIONS	General Invalid Traffic (GIVT) Begin to Render Impressions
METRIC_GIVT_CLICKS	General Invalid Traffic (GIVT) Clicks
METRIC_GMAIL_CONVERSIONS	Gmail Conversions
METRIC_GMAIL_POST_CLICK_CONVERSIONS	Gmail Post-Click Conversions
METRIC_GMAIL_POST_VIEW_CONVERSIONS	Gmail Post-View Conversions
METRIC_GMAIL_POTENTIAL_VIEWS	Gmail Potential Views
METRIC_GRP_CORRECTED_IMPRESSIONS	Impressions
METRIC_GRP_CORRECTED_IMPRESSIONS_COVIEWED	Impressions (Co-Viewed)
METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS	Viewable Impressions
METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS_SHARE_PERCENT	% Viewable Composition Impressions
METRIC_IMPRESSIONS	Impressions
METRIC_IMPRESSIONS_COVIEWED	Impressions (Co-Viewed)
METRIC_IMPRESSIONS_TO_CONVERSION_RATE	% Impressions Leading to Conversions
METRIC_IMPRESSIONS_WITH_CUSTOM_VALUE	Impressions with custom value
METRIC_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUE	Impressions with positive custom value
METRIC_IMPRESSION_CUSTOM_VALUE_COST	Impression custom value / cost
METRIC_IMPRESSION_LOSS_TARGETED_IMPRESSIONS	Targeted Impressions
METRIC_INTERACTIVE_IMPRESSIONS	Interactive Impressions
METRIC_INVALID_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS	Invalid Active View Eligible Impressions
METRIC_INVALID_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS	Invalid Active View Measurable Impressions
METRIC_INVALID_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	Invalid Active View Viewable Impressions
METRIC_INVALID_BEGIN_TO_RENDER_IMPRESSIONS	Invalid Begin to Render Impressions
METRIC_INVALID_CLICKS	Invalid Clicks
METRIC_INVALID_IMPRESSIONS	Invalid Impressions
METRIC_INVALID_TRACKED_ADS	Invalid Tracked Ads
METRIC_LAST_CLICKS	Post-Click Conversions
METRIC_LAST_IMPRESSIONS	Post-View Conversions
METRIC_LAST_TOUCH_CLICK_THROUGH_CONVERSIONS	Click-through Conversions
METRIC_LAST_TOUCH_TOTAL_CONVERSIONS	Total Conversions
METRIC_LAST_TOUCH_VIEW_THROUGH_CONVERSIONS	View-through Conversions
METRIC_LINEITEM_BID_RESPONSE_COUNT	Bid Responses
METRIC_MEDIA_COST_ADVERTISER	Media Cost (Advertiser Currency)
METRIC_MEDIA_COST_ECPAPC_ADVERTISER	Media Cost eCPA (PC) (Advertiser Currency)
METRIC_MEDIA_COST_ECPAPC_PARTNER	Media Cost eCPC (PC) (Partner Currency)
METRIC_MEDIA_COST_ECPAPC_USD	Media Cost eCPC (PC) (USD)
METRIC_MEDIA_COST_ECPAPV_ADVERTISER	Media Cost eCPA (PV) (Advertiser Currency)
METRIC_MEDIA_COST_ECPAPV_PARTNER	Media Cost eCPC (PV) (Partner Currency)
METRIC_MEDIA_COST_ECPAPV_USD	Media Cost eCPC (PV) (USD)
METRIC_MEDIA_COST_ECPA_ADVERTISER	Media Cost eCPA (Advertiser Currency)
METRIC_MEDIA_COST_ECPA_PARTNER	Media Cost eCPA (Partner Currency)
METRIC_MEDIA_COST_ECPA_USD	Media Cost eCPA (USD)
METRIC_MEDIA_COST_ECPCV_ADVERTISER	Video Media Cost eCPCV (Advertiser Currency)
METRIC_MEDIA_COST_ECPCV_PARTNER	Video Media Cost eCPCV (Partner Currency)
METRIC_MEDIA_COST_ECPCV_USD	Video Media Cost eCPCV (USD)
METRIC_MEDIA_COST_ECPC_ADVERTISER	Media Cost eCPC (Advertiser Currency)
METRIC_MEDIA_COST_ECPC_PARTNER	Media Cost eCPC (Partner Currency)
METRIC_MEDIA_COST_ECPC_USD	Media Cost eCPC (USD)
METRIC_MEDIA_COST_ECPM_ADVERTISER	Media Cost eCPM (Advertiser Currency)
METRIC_MEDIA_COST_ECPM_PARTNER	Media Cost eCPM (Partner Currency)
METRIC_MEDIA_COST_ECPM_USD	Media Cost eCPM (USD)
METRIC_MEDIA_COST_PARTNER	Media Cost (Partner Currency)
METRIC_MEDIA_COST_USD	Media Cost (USD)
METRIC_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER	Media Cost Viewable eCPM (Advertiser Currency)
METRIC_MEDIA_COST_VIEWABLE_ECPM_PARTNER	Media Cost Viewable eCPM (Partner Currency)
METRIC_MEDIA_COST_VIEWABLE_ECPM_USD	Media Cost Viewable eCPM (USD)
METRIC_MEDIA_FEE1_ADVERTISER	Media Fee 1 (Advertiser Currency)
METRIC_MEDIA_FEE1_PARTNER	Media Fee 1 (Partner Currency)
METRIC_MEDIA_FEE1_USD	Media Fee 1 (USD)
METRIC_MEDIA_FEE2_ADVERTISER	Media Fee 2 (Advertiser Currency)
METRIC_MEDIA_FEE2_PARTNER	Media Fee 2 (Partner Currency)
METRIC_MEDIA_FEE2_USD	Media Fee 2 (USD)
METRIC_MEDIA_FEE3_ADVERTISER	Media Fee 3 (Advertiser Currency)
METRIC_MEDIA_FEE3_PARTNER	Media Fee 3 (Partner Currency)
METRIC_MEDIA_FEE3_USD	Media Fee 3 (USD)
METRIC_MEDIA_FEE4_ADVERTISER	Media Fee 4 (Advertiser Currency)
METRIC_MEDIA_FEE4_PARTNER	Media Fee 4 (Partner Currency)
METRIC_MEDIA_FEE4_USD	Media Fee 4 (USD)
METRIC_MEDIA_FEE5_ADVERTISER	Media Fee 5 (Advertiser Currency)
METRIC_MEDIA_FEE5_PARTNER	Media Fee 5 (Partner Currency)
METRIC_MEDIA_FEE5_USD	Media Fee 5 (USD)
METRIC_MIDPOINT_AUDIO	Midpoint (Audio)
METRIC_NIELSEN_AVERAGE_FREQUENCY	Average Frequency
METRIC_NIELSEN_GRP	Gross Rating Points
METRIC_NIELSEN_IMPRESSIONS	Nielsen Impressions
METRIC_NIELSEN_IMPRESSIONS_SHARE	% Impressions Share
METRIC_NIELSEN_IMPRESSION_INDEX	Impression Index
METRIC_NIELSEN_POPULATION	Population
METRIC_NIELSEN_POPULATION_REACH	Audience Reach
METRIC_NIELSEN_POPULATION_SHARE	% Population Share
METRIC_NIELSEN_REACH_INDEX	Audience Index
METRIC_NIELSEN_REACH_SHARE	% Audience Share
METRIC_NIELSEN_UNIQUE_AUDIENCE	Unique Audience
METRIC_ORIGINAL_AUDIENCE_FREQUENCY	Original Audience Frequency
METRIC_PATH_CONVERSION_RATE	Path Conversion Rate
METRIC_PAUSES_AUDIO	Pauses (Audio)
METRIC_PERCENTAGE_FROM_CURRENT_IO_GOAL	Percentage from Current IO Goal
METRIC_PERCENT_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUE	% Impressions with positive custom value
METRIC_PERCENT_INVALID_IMPRESSIONS_PREBID	% Invalid Impressions (Pre-bid)
METRIC_PLATFORM_FEE_ADVERTISER	Platform Fee (Advertiser Currency)
METRIC_PLATFORM_FEE_PARTNER	Platform Fee (Partner Currency)
METRIC_PLATFORM_FEE_RATE	Platform Fee Rate
METRIC_PLATFORM_FEE_USD	Platform Fee (USD)
METRIC_POST_CLICK_CONVERSIONS_CROSS_ENVIRONMENT	Post-Click Conversions + Cross-Environment
METRIC_POST_VIEW_CONVERSIONS_CROSS_ENVIRONMENT	Post-View Conversions + Cross-Environment
METRIC_POTENTIAL_IMPRESSIONS	Potential Impressions
METRIC_POTENTIAL_VIEWS	Potential Views
METRIC_PREMIUM_FEE_ADVERTISER_CURRENCY	Premium Fee (Advertiser Currency)
METRIC_PROFIT_ADVERTISER	Profit (Advertiser Currency)
METRIC_PROFIT_ECPM_ADVERTISER	Profit eCPM (Advertiser Currency)
METRIC_PROFIT_ECPM_PARTNER	Profit eCPM (Partner Currency)
METRIC_PROFIT_ECPM_USD	Profit eCPM (USD)
METRIC_PROFIT_MARGIN	Profit Margin
METRIC_PROFIT_PARTNER	Profit (Partner Currency)
METRIC_PROFIT_USD	Profit (USD)
METRIC_PROFIT_VIEWABLE_ECPM_ADVERTISER	Profit Viewable eCPM (Advertiser Currency)
METRIC_PROFIT_VIEWABLE_ECPM_PARTNER	Profit Viewable eCPM (Partner Currency)
METRIC_PROFIT_VIEWABLE_ECPM_USD	Profit Viewable eCPM (USD)
METRIC_PROGRAMMATIC_GUARANTEED_IMPRESSIONS_PASSED_DUE_TO_FREQUENCY	Programmatic Guaranteed impressions passed due to frequency
METRIC_PROGRAMMATIC_GUARANTEED_SAVINGS_RE_INVESTED_DUE_TO_FREQUENCY_ADVERTISER_CURRENCY	Programmatic Guaranteed savings re-invested due to frequency (Advertiser Currency)
METRIC_PROVISIONAL_IMPRESSIONS	Provisional Impressions
METRIC_REFUND_BILLABLE_COST_ADVERTISER_CURRENCY	Refund Billable Cost (Advertiser Currency)
METRIC_REFUND_MEDIA_COST_ADVERTISER_CURRENCY	Refund Media Cost (Advertiser Currency)
METRIC_REFUND_PLATFORM_FEE_ADVERTISER_CURRENCY	Refund Platform Fee (Advertiser Currency)
METRIC_REVENUE_ADVERTISER	Revenue (Advertiser Currency)
METRIC_REVENUE_ECPAPC_ADVERTISER	Revenue eCPA (PC) (Advertiser Currency)
METRIC_REVENUE_ECPAPC_PARTNER	Revenue eCPA (PC) (Partner Currency)
METRIC_REVENUE_ECPAPC_USD	Revenue eCPA (PC) (USD)
METRIC_REVENUE_ECPAPV_ADVERTISER	Revenue eCPA (PV) (Advertiser Currency)
METRIC_REVENUE_ECPAPV_PARTNER	Revenue eCPA (PV) (Partner Currency)
METRIC_REVENUE_ECPAPV_USD	Revenue eCPA (PV) (USD)
METRIC_REVENUE_ECPA_ADVERTISER	Revenue eCPA (Advertiser Currency)
METRIC_REVENUE_ECPA_PARTNER	Revenue eCPA (Partner Currency)
METRIC_REVENUE_ECPA_USD	Revenue eCPA (USD)
METRIC_REVENUE_ECPCV_ADVERTISER	Video Revenue eCPCV (Advertiser Currency)
METRIC_REVENUE_ECPCV_PARTNER	Video Revenue eCPCV (Partner Currency)
METRIC_REVENUE_ECPCV_USD	Video Revenue eCPCV (USD)
METRIC_REVENUE_ECPC_ADVERTISER	Revenue eCPC (Advertiser Currency)
METRIC_REVENUE_ECPC_PARTNER	Revenue eCPC (Partner Currency)
METRIC_REVENUE_ECPC_USD	Revenue eCPC (USD)
METRIC_REVENUE_ECPM_ADVERTISER	Revenue eCPM (Advertiser Currency)
METRIC_REVENUE_ECPM_PARTNER	Revenue eCPM (Partner Currency)
METRIC_REVENUE_ECPM_USD	Revenue eCPM (USD)
METRIC_REVENUE_PARTNER	Revenue (Partner Currency)
METRIC_REVENUE_USD	Revenue (USD)
METRIC_REVENUE_VIEWABLE_ECPM_ADVERTISER	Revenue Viewable eCPM (Advertiser Currency)
METRIC_REVENUE_VIEWABLE_ECPM_PARTNER	Revenue Viewable eCPM (Partner Currency)
METRIC_REVENUE_VIEWABLE_ECPM_USD	Revenue Viewable eCPM (USD)
METRIC_RICH_MEDIA_ENGAGEMENTS	Rich Media Engagements
METRIC_RICH_MEDIA_SCROLLS	Scrolls
METRIC_RICH_MEDIA_VIDEO_COMPLETIONS	Complete Views (Video)
METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES	First-Quartile Views (Video)
METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS	Fullscreens (Video)
METRIC_RICH_MEDIA_VIDEO_MIDPOINTS	Midpoint Views (Video)
METRIC_RICH_MEDIA_VIDEO_MUTES	Audio Mutes (Video)
METRIC_RICH_MEDIA_VIDEO_PAUSES	Pauses (Video)
METRIC_RICH_MEDIA_VIDEO_PLAYS	Starts (Video)
METRIC_RICH_MEDIA_VIDEO_SKIPS	Skips (Video)
METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES	Third-Quartile Views (Video)
METRIC_STARTS_AUDIO	Starts (Audio)
METRIC_STOPS_AUDIO	Stops (Audio)
METRIC_STORE_VISIT_CONVERSIONS	Store Visit Conversions
METRIC_TARGET_RATING_POINTS	Target Rating Points
METRIC_TARGET_RATING_POINTS_COVIEWED	Target Rating Points (Co-Viewed)
METRIC_TEA_TRUEVIEW_IMPRESSIONS	Potential Impressions
METRIC_TEA_TRUEVIEW_UNIQUE_COOKIES	Unique Cookies with Impressions
METRIC_THIRD_QUARTILE_AUDIO	Third-Quartile (Audio)
METRIC_TIMERS	Timers
METRIC_TOTAL_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY	Total Audio Media Cost eCPCL (Advertiser Currency)
METRIC_TOTAL_CONVERSIONS	Total Conversions
METRIC_TOTAL_CONVERSIONS_CROSS_ENVIRONMENT	Total Conversions + Cross-Environment
METRIC_TOTAL_DISPLAY_TIME	Total Display Time
METRIC_TOTAL_EXPOSURES	Total Exposures
METRIC_TOTAL_IMPRESSION_CUSTOM_VALUE	Total impression custom value
METRIC_TOTAL_INTERACTION_TIME	Total Interaction Time
METRIC_TOTAL_MEDIA_COST_ADVERTISER	Total Media Cost (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISER	Total Media Cost eCPA (PC) (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPAPC_PARTNER	Total Media Cost eCPA (PC) (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPAPC_USD	Total Media Cost eCPA (PC) (USD)
METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISER	Total Media Cost eCPA (PV) (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPAPV_PARTNER	Total Media Cost eCPA (PV) (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPAPV_USD	Total Media Cost eCPA (PV) (USD)
METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISER	Total Media Cost eCPA (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPA_PARTNER	Total Media Cost eCPA (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPA_USD	Total Media Cost eCPA (USD)
METRIC_TOTAL_MEDIA_COST_ECPCV_ADVERTISER	Total Video Media Cost eCPCV (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPCV_PARTNER	Total Video Media Cost eCPCV (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPCV_USD	Total Video Media Cost eCPCV (USD)
METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISER	Total Media Cost eCPC (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPC_PARTNER	Total Media Cost eCPC (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPC_USD	Total Media Cost eCPC (USD)
METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISER	Total Media Cost eCPM (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPM_PARTNER	Total Media Cost eCPM (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPM_USD	Total Media Cost eCPM (USD)
METRIC_TOTAL_MEDIA_COST_PARTNER	Total Media Cost (Partner Currency)
METRIC_TOTAL_MEDIA_COST_USD	Total Media Cost (USD)
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER	Total Media Cost Viewable eCPM (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_PARTNER	Total Media Cost Viewable eCPM (Partner Currency)
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_USD	Total Media Cost Viewable eCPM (USD)
METRIC_TOTAL_PATHS	Total Paths
METRIC_TOTAL_USERS	Total Users
METRIC_TRACKED_ADS	Tracked Ads
METRIC_TRACKING_UNCONSENTED_CLICKS	Cookie Unconsented Clicks
METRIC_TRUEVIEW_ALL_AD_SEQUENCE_IMPRESSIONS	All YouTube Sequence Impressions
METRIC_TRUEVIEW_AVERAGE_CPE_ADVERTISER	Revenue eCPE (Advertiser Currency)
METRIC_TRUEVIEW_AVERAGE_CPE_PARTNER	Revenue eCPE (Partner Currency)
METRIC_TRUEVIEW_AVERAGE_CPE_USD	Revenue eCPE (USD)
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_ADVERTISER	Cost / Conversion (Advertiser Currency)
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_PARTNER	Cost / Conversion (Partner Currency)
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_USD	Cost / Conversion (USD)
METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEW	Conversions
METRIC_TRUEVIEW_CONVERSION_RATE_ONE_PER_VIEW	View Conversion Rate
METRIC_TRUEVIEW_CPV_ADVERTISER	Revenue eCPV (Advertiser Currency)
METRIC_TRUEVIEW_CPV_PARTNER	Revenue eCPV (Partner Currency)
METRIC_TRUEVIEW_CPV_USD	Revenue eCPV (USD)
METRIC_TRUEVIEW_EARNED_LIKES	Earned Likes
METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONS	Earned Playlist Additions
METRIC_TRUEVIEW_EARNED_SHARES	Earned Shares
METRIC_TRUEVIEW_EARNED_SUBSCRIBERS	Earned Subscribers
METRIC_TRUEVIEW_EARNED_VIEWS	Earned Views
METRIC_TRUEVIEW_ENGAGEMENTS	Engagements
METRIC_TRUEVIEW_ENGAGEMENT_RATE	Engagement Rate
METRIC_TRUEVIEW_GENERAL_INVALID_TRAFFIC_GIVT_VIEWS	TrueView: General Invalid Traffic (GIVT) Views
METRIC_TRUEVIEW_IMPRESSION_SHARE	Impression Share
METRIC_TRUEVIEW_INVALID_VIEWS	TrueView: Invalid Views
METRIC_TRUEVIEW_LOST_IS_BUDGET	Lost Impression Share (Budget)
METRIC_TRUEVIEW_LOST_IS_RANK	Lost Impression Share (Rank)
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_ADVERTISER	Total Conversion Value (Advertiser Currency)
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_PARTNER	Total Conversion Value (Partner Currency)
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_USD	Total Conversion Value (USD)
METRIC_TRUEVIEW_UNIQUE_VIEWERS	Unique Viewers
METRIC_TRUEVIEW_VIEWS	TrueView: Views
METRIC_TRUEVIEW_VIEW_RATE	TrueView: View Rate
METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION	View through Conversion
METRIC_UNIQUE_COOKIES_WITH_IMPRESSIONS	Unique Cookies with Impressions
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY	Unique Reach: Average Impression Frequency
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY_COVIEWED	Unique Reach: Average Impression Frequency (Co-Viewed)
METRIC_UNIQUE_REACH_CLICK_REACH	Unique Reach: Click Reach
METRIC_UNIQUE_REACH_IMPRESSION_REACH	Unique Reach: Impression Reach
METRIC_UNIQUE_REACH_IMPRESSION_REACH_COVIEWED	Unique Reach: Impression Reach (Co-Viewed)
METRIC_UNIQUE_REACH_TOTAL_REACH	Unique Reach: Total Reach
METRIC_UNIQUE_REACH_TOTAL_REACH_COVIEWED	Unique Reach: Total Reach (Co-Viewed)
METRIC_UNIQUE_VISITORS_COOKIES	Unique Cookies with Impressions
METRIC_VENDOR_BLOCKED_ADS	Vendor Blocked Ads
METRIC_VERIFIABLE_IMPRESSIONS	Verifiable Impressions
METRIC_VERIFICATION_VIDEO_PLAYER_SIZE_MEASURABLE_IMPRESSIONS	Measurable Impressions For Video Player Size
METRIC_VIDEO_CLIENT_COST_ECPCV_ADVERTISER_CURRENCY	Video Client Cost eCPCV (Advertiser Currency)
METRIC_VIDEO_COMPANION_CLICKS	Companion Clicks (Video)
METRIC_VIDEO_COMPANION_IMPRESSIONS	Companion Impressions (Video)
METRIC_VIDEO_COMPLETION_RATE	Completion Rate (Video)
METRIC_VIEWABLE_BID_REQUESTS	Potential Viewable Impressions
METRIC_VIEWABLE_GROSS_RATING_POINTS	Viewable Target Rating Points
METRIC_VIRTUAL_PEOPLE_AVERAGE_IMPRESSION_FREQUENCY_BY_DEMO	Unique Reach: Average Impression Frequency
METRIC_VIRTUAL_PEOPLE_AVERAGE_IMPRESSION_FREQUENCY_BY_DEMO_COVIEWED	Unique Reach: Average Impression Frequency (Co-Viewed)
METRIC_VIRTUAL_PEOPLE_AVERAGE_VIEWABLE_IMPRESSION_FREQUENCY_BY_DEMO	Unique Reach: Average Viewable Impression Frequency
METRIC_VIRTUAL_PEOPLE_CLICK_REACH_BY_DEMO	Unique Reach: Click Reach
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO	Unique Reach: Impression Reach
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO_COVIEWED	Unique Reach: Impression Reach (Co-Viewed)
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT	% Population Reach
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT_COVIEWED	% Population Reach (Co-Viewed)
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT	% Composition Reach
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT_COVIEWED	% Composition Reach (Co-Viewed)
METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_BY_DEMO	Unique Reach: Viewable Impression Reach
METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_PERCENT	% Viewable Population Reach
METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_SHARE_PERCENT	% Viewable Composition Reach
METRIC_WATCH_TIME	Watch Time
METRIC_WIN_LOSS_DEAL_AVAILABLE_REQUESTS	Available Requests (Deal)
METRIC_WIN_LOSS_DEAL_TARGETED_IMPRESSIONS	Targeted Impressions (Deal)
METRIC_WIN_LOSS_LINEITEM_AVAILABLE_REQUESTS	Available Requests (Line Item)
METRIC_WIN_LOSS_LINEITEM_TARGETED_IMPRESSIONS	Targeted Impressions (Line Item)
METRIC_WIN_LOSS_RATE	Win Rate