Generate video and audio ad tags

This article explains how to generate video and audio ad tags in Google Ad Manager, including configuration for live traffic and player SDK types.

VAST ad tags support both http and https. Impression tracking URLs respect the current SSL setting and return as either http or https. Click-through and click-tracking use http since they redirect from another page.

To generate ad tags for video and audio ad units :

1. Sign in to Google Ad Manager.
2. Navigate to  Inventory, then click  Ad units.
3. Click an existing video and audio ad unit, and click Tags. Optionally, click  New ad unit. Learn more about video ad unit components .

4. Select from the available options and click Continueafter each step.

   Tag type

   Select Google Publisher Tag for Video and Audio.

   Tag options

   • To create an ad tag for live stream video, turn on Live trafficto handle heavy live traffic volumes where all ad breaks are delivered at the same time.

     This option is specific to video inventory for Dynamic Ad Insertion .
   • Select a player SDK type.

   *Additional ad tag URL parameters

   Define options or targeting parameters to be included in the tag. You can learn more about the required and custom parameters for VAST tag URLs .

   Tag results

   All [placeholder] values must be dynamically populated by the video player making the ad request and replaced with a correct value.

   ^{* This step is present only if you select "Google Publisher Tag for Video and Audio".}

5. Copy the ad tag.