To streamline reporting, the Ad Exchange Historical report has been retired.
Many of the Ad Exchange Historical report dimensions and metrics have migrated to the Historical report. For others, a similar dimension or metric already exists in the Historical report, so migration wasn’t necessary. A few dimensions and metrics were retired rather than migrated.
For the Historical report dimensions you can substitute, you may notice these differences:
- A slightly different name
- A filter is needed for similar results
- Different values are available
For details, review the following dimension and metric .
Check metric or dimension status
You can review the status of Historical report dimensions and metrics in the following tables.
- Bid landscapes
- Buyers
- General inventory
- Geography
- Inventory segments
- Mobile
- Network partners
- Targeting
- Time unit
Bid landscapes
| Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
|---|---|---|
|
Bid ranges (gross)
|
Bid range | None |
Buyers
- "(No DSP)" now shows as "Google Ads".
- "Google: DCLK Bid Manager" now shows as "DV360".
- Bidder dimension merges DSPs under the same RTB entity.
Reference the Historical reports Bidder dimension.
General inventory
Some value names differ in the Historical report:
- Connected TV = Connected TV
- Desktop = Desktop
- Tablets = Tablet
- High-end mobile devices = Smartphone
- Other devices = Set-top box or Feature phone (broken down in Historical)
Geography
| Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
|---|---|---|
|
Countries
|
Country | None |
Inventory segments
| Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
|---|---|---|
|
Channels
|
Channel | None |
|
DFP Ad Units (Top Level)
|
Ad unit (top level) | None |
|
DFP Ad Units
|
Ad unit (all levels) | None |
|
DFP Placements
|
Placement | None |
|
Pricing rules
|
First Look pricing rule + Unified pricing rule | Pricing rules in Ad Exchange Historical is a combination of Unified pricing rule and First Look pricing rule in Historical. |
|
Settings rules
|
NA | Discontinued: won’t migrate |
|
Sites
|
Site | None |
|
Tags
|
NA | Discontinued: won’t migrate |
|
URLs
|
URL | None |
Mobile
| Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
|---|---|---|
|
App names
|
App names | None |
|
Bandwidth
|
Bandwidth | None |
|
Carrier names
|
Carrier | None |
|
Devices
|
Devices | None |
|
Inventory types
|
Inventory types | None |
|
Mobile App ID
|
App ID | None |
|
Mobile App names
|
App names | None |
|
Operating systems
|
Operating system | None |
Network partners
| Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
|---|---|---|
|
Inventory ownership
|
Inventory ownership (Deprecated) | None |
|
Network partner names
|
Network partner name | None |
Targeting
| Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
|---|---|---|
|
Ad locations
|
Ad location | None |
|
Branding types
|
Branding type | None |
|
Targeting types
|
Targeting type | None |
Time unit
| Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
|---|---|---|
|
Days
|
Date | None |
|
Months
|
Month and year | None |
|
Weeks
|
Week | None |
Active view
| Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
|---|---|---|
|
Active view enabled impressions
|
Ad Exchange Active View eligible impressions | None |
|
Active view measurable
|
Ad Exchange Active View % measurable impressions | None |
|
Active view measured impressions
|
Ad Exchange Active View measurable impressions | None |
|
Average viewable time (secs)
|
Ad Exchange Active View Average Viewable Time (seconds) | None |
|
Active view viewable
|
Ad Exchange Active View % viewable impressions | None |
|
Active view viewed impressions
|
Ad Exchange Active View viewable impressions | None |
Deals
| Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
|---|---|---|
|
Deals ad requests
|
NA | Discontinued: won’t migrate |
|
Deals bid responses
|
Bids | None |
|
Deals match rate
|
NA | Discontinued: won’t migrate |
|
Deals matched requests
|
NA | Discontinued: won’t migrate |
Standard
Ad Exchange match rate
These numbers won't align if you use:
- The Ad Exchange Historical report "Transaction types" filter for First Look (reports ad requests eligible for First Look)
- The Historical report "Is First Look" dimension (reports First Look impressions)
Third-party
| Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
|---|---|---|
|
Discrepancy
|
NA | Discontinued: won’t migrate |
|
Estimated third-party gross revenue
|
NA | Discontinued: won’t migrate |
|
Mediation third-party impressions
|
NA | Discontinued: won’t migrate |
|
Passbacks
|
NA | Discontinued: won’t migrate |
|
Third-party eCPM
|
NA | Discontinued: won’t migrate |
|
Third-party fill rate
|
NA | Discontinued: won’t migrate |
Video
| Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
|---|---|---|
|
Auto-plays
|
Auto-plays | None |
|
Click-to-plays
|
Click-to-plays | None |
|
Complete
|
Complete | None |
|
Completion rate
|
Completion rate | None |
|
Delivery rate
|
Ad Exchange delivery rate | None |
|
Midpoint
|
Midpoint | None |
|
Total error count
|
Total error count | None |
| Total error rate Formula: |
Total error rate Formula: |
Although these metrics share a name, they use different formulas. |
|
TrueView skip rate
|
TrueView skip rate | None |
|
TrueView views
|
TrueView views | None |
|
TrueView VTR
|
TrueView VTR | None |
|
Video abandonment rate
|
NA | Discontinued: won’t migrate |
|
Video drop-off rate
|
Drop-off rate | To match results in Historical, apply the filter "Creative technology" = Video |
|
Video quartile 1
|
First quartile | None |
|
Video quartile 3
|
Third quartile | None |
|
Video start
|
Start | None |
Video errors
| Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
|---|---|---|
|
VAST2 error count
|
NA | Discontinued: won’t migrate |
|
VAST3 100 error count
|
VAST error 100 count | None |
|
VAST3 101 error count
|
VAST error 101 count | None |
|
VAST3 102 error count
|
VAST error 102 count | None |
|
VAST3 200 error count
|
VAST error 200 count | None |
|
VAST3 201 error count
|
VAST error 201 count | None |
|
VAST3 202 error count
|
VAST error 202 count | None |
|
VAST3 203 error count
|
VAST error 203 count | None |
|
VAST3 300 error count
|
VAST error 300 count | None |
|
VAST3 301 error count
|
VAST error 301 count | None |
|
VAST3 302 error count
|
VAST error 302 count | None |
|
VAST3 303 error count
|
VAST error 303 count | None |
|
VAST3 400 error count
|
VAST error 400 count | None |
|
VAST3 401 error count
|
VAST error 401 count | None |
|
VAST3 402 error count
|
VAST error 402 count | None |
|
VAST3 403 error count
|
VAST error 403 count | None |
|
VAST3 405 error count
|
VAST error 405 count | None |
|
VAST3 500 error count
|
VAST error 500 count | None |
|
VAST3 501 error count
|
VAST error 501 count | None |
|
VAST3 502 error count
|
VAST error 502 count | None |
|
VAST3 503 error count
|
VAST error 503 count | None |
|
VAST3 600 error count
|
VAST error 600 count | None |
|
VAST3 601 error count
|
VAST error 601 count | None |
|
VAST3 602 error count
|
VAST error 602 count | None |
|
VAST3 603 error count
|
VAST error 603 count | None |
|
VAST3 604 error count
|
VAST error 604 count | None |
|
VAST3 900 error count
|
VAST error 900 count | None |
|
VAST3 901 error count
|
VAST error 901 count | None |
Video interactions
| Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
|---|---|---|
|
Collapse
|
Collapse | None |
|
Expand
|
Expand | None |
|
Full screen
|
Full screen | None |
|
Mute
|
Mute | None |
|
Pause
|
Pause | None |
|
Resume
|
Resume | None |
|
Rewind
|
Rewind | None |
|
Unmute
|
Unmute | None |
|
Video skipped
|
Video skipped | None |
Mapping for Bidder dimensions
You can review the Bidder dimension value changes in the Historical report.
Check differences between the DSPs and Bidder dimensions
| Ad Exchange Historical report DSP name | Historical report Bidder name | Notes |
|---|---|---|
| (No DSP) |
Google Ads |
"Buyer networks" is "Google AdWords" in the Historical report. |
| 4INFO |
4Info, Inc. |
None |
| A.Mob (FR) |
A.Mob |
None |
| Aarki AdX |
Aarki Inc. |
None |
| ClickCertain |
Abudantia LLC |
None |
| Active Agent |
Active Agent |
None |
| Acuity Ads |
Acuity Ads |
None |
| Ad2iction TW |
Ad2iction Interaction Inc. 艾迪互動股份有限公司 |
None |
| Adventure Media SARL |
Ad360 |
None |
| Addictive Mobility |
Addictive Mobility |
None |
| Pelmorex Corp |
Addictive Mobility |
None |
| Adelement - INR |
AdElement Media Solutions Pvt Ltd |
None |
| Adello Group AG |
Adello Group AG |
None |
| Adelphic Mobile |
Adelphic Inc. |
None |
| Arabyads FZ-LLC |
Adfalcon |
None |
| Adflare FZE |
Adflare |
None |
| Adform Parent |
Adform |
None |
| Samsung DSP |
AdGear Technologies Inc. |
None |
| TTNET |
AdKernel LLC |
None |
| Adkernel |
AdKernel LLC |
None |
| None | ||
| ADMATRIX DSP |
ADMATRIX DSP |
None |
| AdMaxim EMEA |
AdMaxim |
None |
| Admixer Technologies |
Admixer |
None |
| Admixer EMEA |
Admixer |
None |
| Adnear Pte. Ltd. |
AdNear Pte. Ltd. |
None |
| Adobe APAC |
Adobe Advertising |
None |
| Adobe NA |
Adobe Advertising |
None |
| Adobe EU |
Adobe Media Optimizer |
None |
| AdPlay Technology |
AdPlay |
None |
| Opt Out Advertising |
Adscience |
None |
| Adtheorent |
AdTheorent, Inc. |
None |
| AdTiming |
AdTiming |
None |
| advanced STORE |
advanced STORE gmbh |
None |
| Affle India |
Affle Pte Ltd |
None |
| Amazon Advertising |
None | |
| Amazon.com Beta Profile |
Amazon Advertising |
None |
| Amazon EU |
Amazon Advertising |
None |
| Amazon APAC |
Amazon Advertising |
None |
| Amobee |
Amobee |
None |
| AdMission |
Ansira Partners |
None |
| AntVoice |
Antvoice |
None |
| Appier TW |
Appier Inc. |
None |
| Appier PC |
Appier Inc. |
None |
| AppNexus |
AppNexus Inc |
None |
| Triapodi Ltd. |
Appreciate |
None |
| Arbigo |
Arbigo Inc. |
None |
| Arpeely Ltd. |
Arpeely |
None |
| Sabio |
Aspire (formerly called Apex) |
None |
| AstroMotion Games Limited |
AstroMotion Games Limited |
None |
| Always-Computing SAS |
Audiencevalue Pte Ltd |
None |
| Beeswax |
None | |
| Domob |
BEIJING DUOMENG ZHISHENG NETWORK TECHNOLOGY CO.LTD |
None |
| iPinYou |
Beijing PinYou Interactive Information Technology |
None |
| ipinyou_SMB |
Beijing PinYou Interactive Information Technology |
None |
| Stonebird |
BIDEASE INC |
None |
| Bidease Inc. |
BIDEASE INC |
None |
| BidTheatre |
Bidtheatre AB |
None |
| Biga Bid Media |
BigaBid Media Ltd. |
None |
| BlisMobile |
Blismedia Limited |
None |
| BMS |
Blue Media Services LTDA |
None |
| Transsnet Music Limited |
Boomplay |
None |
| Bridgewell |
Bridgewell Incorporated |
None |
| Bridgewell Mobile TW |
Bridgewell Incorporated |
None |
| BuckSense |
Bucksense, Inc. |
None |
| Toutiao (USD) |
ByteDance Pte. Ltd. |
None |
| Pangle |
ByteDance Pte. Ltd. |
None |
| Basis |
Centro |
None |
| Chalk Digital |
Chalk Media Holdings |
None |
| Chartboost Inc. |
Chartboost |
None |
| Cinarra Systems Japan 2 |
Cinarra Systems Pte. Ltd. |
None |
| Clickagy |
Clickagy |
None |
| 360e-com Sp. z o.o. |
Clickonometrics Sp. z o.o. |
None |
| Cognitiv |
Cognitiv |
None |
| Cogo Labs |
Cogo Labs, Inc. |
None |
| Collov |
Collov bidder |
None |
| PulsePoint Inc |
ContextWeb Inc. |
None |
| Conversant |
Conversant CRM |
None |
| Crimson Tangerine |
Crimson Tangerine LTD. |
None |
| Crimtan (AU) |
Crimson Tangerine LTD. |
None |
| Crimtan Holdings Limited |
Crimson Tangerine LTD. |
None |
| Criteo US (Fledge test account) |
Criteo |
None |
| Criteo (JP) |
Criteo |
None |
| CyberAgent Dynalyst |
CyberAgent Inc. |
None |
| Dable |
Dable |
None |
| DO Global |
DAPP GLOBAL LIMITED |
None |
| Data One Corp. |
Data One Corp. |
None |
| Databerries |
DataBerries |
None |
| Datablocks, Inc |
Datablocks, Inc |
None |
| Dataseat Limited |
Dataseat |
None |
| DataXu |
DataXu Inc. |
None |
| DeepIntent |
DeepIntent, Inc |
None |
| Delta Projects AB |
Delta Projects AB |
None |
| Digital East GmbH |
Digitaleast |
None |
| Marketcom Technology Ltd. |
Discover-Tech LTD |
None |
| Google: DCLK Bid Manager |
DV360 |
None |
| DynAdmic |
DYNADMIC SAS |
None |
| Dynadmic Brazil |
DYNADMIC SAS |
None |
| Teads Ad Manager |
Ebuzzing |
None |
| Emerse |
Emerse Sverige AB |
None |
| Enliple TW |
Enliple |
None |
| EPOM SERVICES LIMITED |
Epom |
None |
| Eskimi |
ESKIMI |
None |
| Kobler |
Essens |
None |
| Exponential: Tribal Fusion |
Exponential Interactive, Inc |
None |
| Fiksu |
Fiksu DSP |
None |
| FreakOut |
FreakOut Inc. |
None |
| FreakOut (Mobile) |
FreakOut Inc. |
None |
| Fusio DSP |
FUSIO DSP |
None |
| Coveny Limited |
GetBlue |
None |
| GetBlue |
GetBlue |
None |
| GMO AD Marketing |
GMO AD Marketing |
None |
| Go.pl Sp. z o.o. |
None | |
| GoNET Ads |
GoNET Ads |
None |
| GroovinAds |
GroovinAds Buyer |
None |
| Groundhog TW |
Groundhog TW |
None |
| Shunfei |
Guangzhou Shunfei Infomation Technology Corporatio |
None |
| i-mobile |
i-mobile |
None |
| IGA Works (JP) |
IGAWorks |
None |
| InMobi Pte Limited |
InMobi Pte |
None |
| INRES |
INRES |
None |
| Intango Ltd |
Intango Ltd. |
None |
| Intent.ai Inc. |
None | |
| MAS ALCANCE ASESORES S.A.S |
Intermedia Publicidad |
None |
| BidSwitch |
IPONWEB Limited |
None |
| IQM |
IQM Corporation |
None |
| Jampp NA |
Jampp/Devego S.A. |
None |
| Clearpier Inc |
Kaden |
None |
| KANADE DSP |
KANADE DSP |
None |
| Kika Tech |
Kika Tech |
None |
| Knorex |
Knorex Pte. Ltd. |
None |
| KPI Solutions |
KPI Solutions Co.,Ltd. |
None |
| Smart Codes (T) Limited |
Kwanza Ad Network |
None |
| WebAdSpace FZ-LLC |
Lacuna |
None |
| LifeStreet Media |
LifeStreet Corporation |
None |
| Liftoff |
Liftoff Mobile, Inc. |
None |
| LINE |
LINE |
None |
| LinkedIn RTB |
LinkedIn Corporation |
None |
| LiquidM |
LiquidM Technology GmbH |
None |
| Lively Impact |
Lively Impact Technology Limited |
None |
| Loblaws Inc. |
Loblaw Media |
None |
| Localsensor B.V. |
Localsensor B.V. |
None |
| Logicad (SMN) |
Logicad |
None |
| LoopMe Media |
LoopMe Ltd |
None |
| LotLinx |
Lotlinx Inc. |
None |
| MadHive |
MadHive |
None |
| MaxPoint Interactive |
MaxPoint Interactive Inc. |
None |
| MEDIA FORCE COMMUNICATIONS (2007) LTD |
Media Force LTD |
None |
| Media.net DSP |
None | |
| Baidu MediaGo |
MediaGo |
None |
| MediaMath |
MediaMath Inc. |
None |
| Mediasmart |
Mediasmart Mobile S.L. |
None |
| MetaAds LLC |
MetaAds |
None |
| Meteora - direct |
Meteora |
None |
| MetUp Srl |
MetUp |
None |
| Marketgid |
MGID Inc. |
None |
| MicroAd |
MicroAd Inc. |
None |
| MobiGlobe LTD |
MOBIGLOBE LTD |
None |
| MobPro USD |
Mobile Professinals BV |
None |
| MOB SUCCESS SAS |
MOBSUCCESS |
None |
| Mobvista |
Mobvista |
None |
| Moloco Ads |
Moloco, Inc. |
None |
| nend |
nend |
None |
| NextRoll |
NextRoll Buyer |
None |
| Nuviad |
Nuviad Ltd |
None |
| One Tag |
OneTag |
None |
| Coupang |
OpenRTB 2.5 and Native Ads 1.2 |
None |
| Opera Norway AS |
Opera Ads |
None |
| Opera Software Ireland Ltd |
Opera Ads |
None |
| Persona.ly Ltd. |
Persona.ly Ltd. |
None |
| Placecast |
Placecast |
None |
| Position2 |
Position2 DSP |
None |
| PowerLinks Media Ltd. |
PowerLinks Media Ltd. |
None |
| PRECISO SRL |
PRECISO SRL |
None |
| ProData Feed |
ProData Media |
None |
| Proxistore |
Proxistore |
None |
| Publisher Internationale |
Publisher’s Internationale Pty Ltd |
None |
| Quantcast |
Quantcast Inc. |
None |
| Read Peak Oy |
Read Peak Oy |
None |
| Realtime Technologies GmbH |
Realtime Technologies GmbH (kayzen) |
None |
| Recruit Communications |
Recruit Marketing Partners Co.,Ltd |
None |
| remerge |
Remerge GmbH |
None |
| Rontar EE |
Rontar LTD |
None |
| RTB House (JP) |
RTB House S.A. |
None |
| RTB House (TR) |
RTB House S.A. |
None |
| RTB House (APAC) |
RTB House S.A. |
None |
| RTB House |
RTB House S.A. |
None |
| RTB House - Privacy Sandbox test |
RTB House S.A. |
None |
| RTB House (US) |
RTB House S.A. |
None |
| RTB House (BR) |
RTB House S.A. |
None |
| Easy-Media |
RTBlab |
None |
| ScaleMonk Inc. |
ScaleMonk Inc. |
None |
| ScaleOut |
ScaleOut Inc. |
None |
| Sift Media |
Sift Media, Inc. |
None |
| Simplifi Holdings Inc. |
None | |
| Skypiea Tech Co.,Limited |
Skypiea Tech Co.,Limited |
None |
| Smadex |
SMADEX |
None |
| Smartology USD |
Smartology Limited |
None |
| SmartyAds |
SmartyAds |
None |
| Solocal (2) |
Solocal (DSP) |
None |
| Spicy Mobile sp. zo.o. sp.k. |
Spicy Mobile |
None |
| Spotad.co (UK) |
Spotad LTD. |
None |
| StackAdapt USD |
Stack Adapt Inc. |
None |
| StartApp |
StartApp Inc. |
None |
| StartApp – US West |
StartApp Inc. |
None |
| Storygize |
Storygize |
None |
| SundaySky |
SundaySky Inc. |
None |
| SUNT Content |
SUNT Content |
None |
| TabMo (FR) |
TabMo SAS |
None |
| TangooMedia |
Tangoo Bid Manager |
None |
| TapTap Networks |
Taptap Networks S.L. |
None |
| HYBRID ADTECH SP.Z.O.O. |
Targetix LLC |
None |
| Telecoming |
Telecoming Connectivity S.A. |
None |
| Cacafly TW New |
TenMax Co., Ltd. |
None |
| The Agency |
The Agency |
None |
| The Trade Desk |
The Trade Desk Inc. |
None |
| EchoSearch |
Think RealTime, LLC |
None |
| Adikteev SA |
Trademob |
None |
| travelaudience |
travel audience GmbH |
None |
| Tremor DSP |
Tremor Video DSP |
None |
| Tuky Data Research Ltd. |
Tuky Data |
None |
| Adhood TR |
TURKTICARET.Net Yazılım Hizmetleri A.Ş. |
None |
| Ubimo LTD |
Ubimo Ltd. |
None |
| ucfunnel Co., Ltd. |
ucfunnel Co., Ltd. (Buyer) |
None |
| UNICORN |
Unicorn Inc. |
None |
| Unister |
Unister |
None |
| United Bypass |
UNITED. Inc. |
None |
| Unmatched Solutions Ltd |
Unmatched Solutions Ltd |
None |
| AdMicro |
VCCORP CORPORATION |
None |
| SAS Vectaury |
VECTAURY |
None |
| VertaMedia |
Vertamedia |
None |
| Vertoz Advertising FZ LLC |
Vertoz Advertising FZ-LLC - buyer |
None |
| VPON |
Vpon Inc. |
None |
| Wider Planet |
Wider Planet, Inc. |
None |
| GroundTruth |
xAd, Inc. |
None |
| Xiaomi DSP |
Xiaomi DSP |
None |
| Verizon Media DSP - Global |
Yahoo! |
None |
| Yahoo! JAPAN Ads |
Yahoo! Japan Corporation |
None |
| Yandex AG |
Yandex LLC |
None |
| Yandex AG RU and CIS |
Yandex LLC |
None |
| YouAppi Inc |
YouAppi |
None |
| Zemanta |
Zemanta Inc. |
None |
| Zeta Interactive |
Zeta Global |
None |
| Zucks Inc. |
Zucks, Inc. |
None |
