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Block app install ads

This information is for AdMob usersonly. AdMob is a mobile app advertising platform for app developers. 

Where you can control your ad experience: If you were hoping to find information about managing and updating what information Google uses to show you ads, then we recommend you:

AdMob offers  various controls  to review and block ads in your apps. These include category, advertiser URL, app install ads, and several other settings. Blocking controls may be applied to a single app or to your entire AdMob account. This article explains how you can prevent app install ads (also known as "click-to-download" ads) and app re-engagement ads for specific apps from showing up by using blocking controls.

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Note: Blocking app install ads is only available for the Google Play and App store, and this filter doesn't apply to other types of ads, such as click-to-web ads or click-to-app ads via third-party tracking URLs.
The maximum number of apps you can block is 500 for all of your apps and your account.

For example, if you block 5 apps at the account level, and an additional 50 at the app level, then you've blocked 55 of your 500 limit.

App-level blocking app install ads

  1. Sign in to your AdMob account at https://admob.google.com .
  2. Click Appsin the sidebar.
  3. Select the name of your app. If you can't find it in the list of recent apps, you can click View all appsto search a list of all of the apps you've added to AdMob.
  4. Click  Blocking controls under the name of your app in the sidebar.
  5. Click  Manage App install ads.
  6. Enter the name of the app, the developer, or the app ID you want to block in the search bar. Then, click Search.
  7. Use the controls on the page to allow or block categories. App install ads from blocked apps should stop showing in your app within 24 hours.

Account-level blocking app install ads

  1. Sign in to your AdMob account at https://admob.google.com .
  2. Click  Blocking controls in the sidebar.
  3. Click  Manage App install ads.
  4. Enter the name of the app, the developer, or the app ID you want to block in the search bar. Then, click Search.
  5. Use the controls on the page to allow or block categories. App install ads from blocked apps should stop showing in your app within 24 hours.
Note: Learn more about how blocking controls can be  applied to the AdMob Network and third-party SDK bidders

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