Google is committed to helping users make informed financial decisions. Google Ads policies are designed to provide users with the information they need to weigh the costs of financial products and services and to protect them from harmful or deceptive practices.
Learn more about the Financial products and services policy .
On this page
- About the policy
- Products or services allowed under Complex speculative financial products policy
- Location specifics for Complex speculative financial products ads
- Apply to advertise Complex speculative financial products
- Options to fix
Due to the inherent complexities and risks involved in trading the following types of complex speculative financial products, to protect users, Google only allows them to be advertised in limited circumstances advertisements for these products in select locations and only if they meet all of the following criteria:
- The advertiser is a licensed provider or aggregator.
- The products and ads comply with local laws and industry standards.
- The targeted location is eligible to be targeted and the account is certified by Google.
Products or services allowed under Complex speculative financial products policy
The following products can only be promoted in your ads if you’ve applied and have been approved to advertise. Your products and ads must also comply with local laws, industry standards, and any other applicable Google Ads policies.
Contracts for difference (CFD), financial spread betting, rolling spot forex (often referred to as "Forex" or "FX"), and related forms of speculative products
The following scenarios would lead to disapproval for Complex speculative financial products
Ad destinations that provide signals for the trading of complex speculative financial products
Examples (non-exhaustive):
- Trading signals, tips, or speculative trading information
- Affiliate sites containing related content or broker reviews
Location specifics for Complex speculative financial products ads
Learn more about the “ Eligible (Limited) ” status.
European Union
- Contracts for Difference
- Rolling spot forex
- Financial spread betting
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting Austria, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Finland, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, or Sweden as long as the provider of these products is licensed in the European Economic Area by a relevant national competent authority. Other local legal requirements must also be met, including leverage caps and risk warnings.
Advertisers must also be certified with Google.
Bulgaria
- Contracts for difference
- Rolling spot forex
- Financial spread betting
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting Bulgaria as long as the provider of these products is licensed in the European Economic Area by a relevant national competent authority.
Brazil
- Contracts for difference
- Financial spread betting
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting Brazil, as long as the advertiser is duly licensed by the Brazilian Securities and Exchange Commission (CVM). Other local legal requirements must also be met, including leverage caps and risk warnings.
Advertisers must also be certified with Google.
Australia
- Contracts for difference
- Rolling spot forex
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting Australia, as long as the advertiser is duly licensed by the Australian Securities and Investments Commission. Other local legal requirements must also be met, including leverage caps and risk warnings.
Advertisers must also be certified with Google.
Russia
| Product | Allowed? | Details |
|---|---|---|
| Rolling spot forex |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting Russia, as long as the provider of these products is licensed by the Central Bank of Russia. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
Singapore
- Contracts for difference
- Rolling spot forex
- Financial spread betting
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting Singapore, as long as the advertiser is duly licensed by the Monetary Authority of Singapore and, for products where the underlying asset is a commodity, Enterprise Singapore. Other local legal requirements must also be met, including leverage caps and risk warnings.
Advertisers must also be certified with Google.
New Zealand
- Contracts for difference
- Rolling spot forex
- Financial spread betting
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting New Zealand, as long as the advertiser is duly licensed by the Financial Markets Authority of New Zealand. Other local legal requirements must also be met, including leverage caps and risk warnings.
Advertisers must also be certified with Google.
Malaysia
- Contracts for difference
- Rolling spot forex
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting Malaysia, as long as the advertiser is duly licensed by the Central Bank of Malaysia or the Securities Commission Malaysia (SC). Other local legal requirements must also be met, including leverage caps and risk warnings.
Advertisers must also be certified with Google.
South Africa
- Contracts for difference
- Rolling spot forex
- Financial spread betting
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting South Africa as long as the provider of these products is licensed by the Financial Sector Conduct Authority (FSCA) in South Africa. Other local legal requirements must also be met, including leverage caps and risk warnings.
Advertisers must also be certified with Google.
Switzerland
- Contracts for Difference
- Rolling spot forex
- Financial spread betting
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting Switzerland, as long as the provider of these products is licensed by FINMA in Switzerland. Other local legal requirements must also be met, including leverage caps and risk warnings.
Advertisers must also be certified with Google.
Taiwan
- Contracts for difference
- Rolling spot forex
- Financial spread betting
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting Taiwan, as long as the advertiser is duly licensed by the Securities and Futures Bureau of the Financial Supervisory Commission of Taiwan. Other local legal requirements must also be met, including leverage caps and risk warnings.
Advertisers must also be certified with Google.
Türkiye
- Contracts for difference
- Rolling spot forex
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting Türkiye, as long as the provider of these products is licensed by the Capital Markets Board of Türkiye. Other local legal requirements must also be met, including leverage caps and risk warnings.
Advertisers must also be certified with Google.
United Arab Emirates
- Contracts for difference
- Rolling spot forex
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting the United Arab Emirates as long as the provider of these products is licensed by one of the following authorities; the Securities & Commodities Authority (SCA), the Dubai Financial Services Authority (DFSA) of the Dubai International Financial Centre (DIFC), the Financial Services Regulatory Authority (FSRA) of the Abu Dhabi Global Market (ADGM).
Advertisers must also be certified with Google.
United Kingdom
- Contracts for difference
- Rolling spot forex
- Financial spread betting
Allowed with limitations
Google allows ads promoting complex speculative financial products and aggregators of CFDs, rolling spot Forex and/or financial spread betting when targeting the United Kingdom, as long as the provider of these products is licensed by the Financial Conduct Authority. Other legal requirements must also be met, including leverage caps and risk warnings.
Advertisers must also be certified with Google.
United States
| Product | Allowed? | Details |
|---|---|---|
|
Rolling spot forex
|
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting the United States, as long as the provider of these products is licensed by the National Futures Association (NFA). Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
Kenya
- Contracts for difference
- Rolling spot forex
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting Kenya, as long as the advertiser is duly licensed by the Capital Markets Authority (the CMA). Other local legal requirements must also be met, including leverage caps and risk warnings.
Advertisers must also be certified with Google.
Japan
- Contracts for difference
- Rolling spot forex
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting Japan, as long as the advertiser is duly licensed by the Financial Services Agency of Japan and, for futures where the underlying asset is a commodity, the Ministry of Economy, Trade and Industry. Other local legal requirements must also be met, including leverage caps and risk warnings.
Advertisers must also be certified with Google.
Israel
- Contracts for difference
- Rolling spot forex
- Financial spread betting
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting Israel, as long as the advertiser is duly licensed by the Israeli Securities Authority. Other local legal requirements must also be met, including leverage caps and risk warnings.
Advertisers must also be certified with Google.
Iceland
- Contracts for difference
- Rolling spot forex
- Financial spread betting
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting Austria, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Finland, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxemburg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, or Sweden as long as the provider of these products is licensed in the European Economic Area by a relevant national competent authority. Other local legal requirements must also be met, including leverage caps and risk warnings.
Advertisers must also be certified with Google.
Indonesia
- Contracts for difference
- Rolling spot forex
- Financial spread betting
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting Indonesia, as long as the advertiser is duly licensed by the Indonesia Commodity & Derivatives Exchange (ICDX) or the Jakarta Futures Exchange (JFX). Other local legal requirements must also be met, including leverage caps and risk warnings.
Advertisers must also be certified with Google.
Canada
Product
Details
- Contracts for difference
- Rolling spot forex
Google allows ads promoting complex speculative financial products targeting Canada, as long as the provider of these products is licensed by the Ontario Securities Commission (OSC). Other local legal requirements must also be met, including leverage caps and risk warnings
Advertisers must also be certified with Google.
- Cryptocurrency exchanges
- Software Wallets
Google allows ads promoting cryptocurrency exchanges targeting Canada as long as the advertiser is registered with FINTRAC (CANAFE) as a money services business. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Hong Kong
- Contracts for difference
- Rolling spot forex
- Financial spread betting
Allowed with limitations
Google allows ads promoting complex speculative financial products targeting Hong Kong, as long as the advertiser is duly licensed by the Securities and Futures Commission of Hong Kong. Other local legal requirements must also be met, including leverage caps and risk warnings.
Advertisers must also be certified with Google.
Apply to advertise Complex speculative financial products
Before you apply, make sure to review the following information:
- Check if you’re promoting any products or services that require you to be certified by Google .
- Check if the locations you’re targeting are eligible under this policy. If your targeted location is not on the list of approved targeted locations , Complex speculative financial products mentioned above cannot be advertised. At this time, Google is unable to support advertising in non-approved markets.
- If you want to advertise in more than one location, submit a separate application for each location or group of locations.
Apply to advertise
After you’ve confirmed that you meet the requirements of this policy, you can apply to advertise directly from your Google Ads account.
To apply to advertise directly in your Google Ads account:
- Select Policywithin the Admin
menu.
- Select Account .
- Select Apply for certification.
Options to fix
If this policy is affecting your ad, review your options to fix below.
Apply to advertise Complex speculative financial products
If you meet the requirements but your ad was disapproved due to missing the necessary approval from Google Ads to advertise these products, apply to advertise complex speculative financial products . If you want to advertise in more than one location, submit a separate application for each location or group of locations.
Edit your ads to comply with this policy
- Go to Ads
within the Campaignsmenu
.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save. Your ad or asset will be automatically re-reviewed, which typically takes 24-48 hours. Check the ad’s status in the “Ads & assets” page for updates.
Your ad will be automatically reviewed again. To check the ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.
Learn more about how to Fix a disapproved ad or appeal a policy decision .
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.
