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These restrictions are designed to help ensure equitable access to opportunities in Employment in the United States and Canada, including employment opportunities or hiring a person for a job.
- A subset of predetermined U.S. government advertisers mayuse personalized ads targeting that would otherwise be restricted under this policy, in order to promote employment. So long as the targeting is based on a bona fide occupational qualification for a government job, which is defined under U.S. law as a qualification that is reasonably necessary for normal function of the job.
Examples (non-exhaustive):
- Ads for jobs
- Job recruitment sites
- Job listing sites
Targeting guidelines for “Access to opportunities” categories (non-exhaustive)
You can use predefined Google audiences
, excluding demographics listed below.
In the United States and Canada, you can't target using:
- Gender
- Age
- Parental status
- Marital statues targeting
- ZIP codes
Targeting geographic locations
using radius, as well as city and country-based targeting is allowed. Radius targeting requires setting at least 1 km around any given location. For Canada, the first 3 letters of postal code (FSA), is acceptable for ad targeting.
Learn more about personalized advertising and targeting restrictions .
Options to fix ads in "Access to opportunities" categories
If your ads are flagged for personalized ads policy, you should review your site or app as well as your ad content to ensure if they fall in this policy. You then have 3 options to fix your ads.
Option 1: Edit your ad targeting
If your ads target the United States or Canada:
- Set all demographics (gender, age, parental status, marital status) to “Enable”.
- Remove any ZIP code targeting.
Option 2: Edit or remove content that falls within this policy
- From your siteor app.
- From your ads.
How to edit ad content
- Go to Ads
within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save.
Your ad will be automatically reviewed again. Check the ad’s status in the "Ads & assets" page for updates.
Learn more about how to Fix an ad with policy violations .
Option 3: Appeal the policy decision
If you believe there’s been an error and that your site or app or ads don’t fall under this policy, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.
