You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics
.
Universal Analytics refers to the previous generation of Analytics. This was the default property type for websites prior to October 14, 2020. Learn more .
If you’re not already using gtag.js , we strongly recommend you retag your site to use it. The following are being deprecated:
- analytics.js
- ga.js
- urchin.js
- WAP/server-side snippets
- YT / MO
- Custom variables
- User defined variables
