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- Analytics for beginners
The value of digital analytics How Google Analytics 4 works How Google Analytics is organized Structure your Analytics account Set up Analytics for a website and/or app Set up data collection for an app Confirm data is being collected in Analytics How to navigate Analytics About events Set up and manage conversion events Get started with reports Link Google Ads and Analytics Get started with Advertising Google Analytics 4 training and support
- Migrate from UA to GA4
Introducing Google Analytics 4 (GA4) Universal Analytics versus Google Analytics 4 data [Legacy] How to check property type About connected site tags Make the switch to Google Analytics 4 (Migration guide) Common mistakes with tag setup Confirm data is being collected in Analytics Set up data collection for an app How to navigate Analytics Events in Google Analytics 4 vs Universal Analytics [Legacy] Google Analytics 4 training and support
- Manage accounts, properties, and users
How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics view-related features in Google Analytics 4 properties [Legacy] View the history of account/property changes
- Manage data
About events Universal Analytics versus Google Analytics 4 data Monitor events in debug mode About modeled conversions Set up and manage conversion events Set up cross-domain measurement Identify unwanted referrals Filter, report on, or restrict access to data subsets Data retention Data-deletion requests About Data Import
- Understand reports
- Google Ads and attribution
- Audiences and remarketing
- Integrations
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