With a Business Profile on Google, you can manage how your business shows up on Maps and Search at no charge. Whether you own a storefront business or provide services where your customers are, a verified Business Profile can help customers find you and build greater trust in your business.
With a Business Profile on Google Maps and Search, you can:
- Maintain accurate information about your business online:
- Provide your business hours, website, phone number, and location so they’re visible to customers on Google. Depending on your business category, your location can be a street address, service area, or place marker.
- Stay up-to-date with your online presence on Google Maps and Search.
- Interact with customers:
- Post photos and videos of your business and the products and services it offers.
- Collect and respond to reviews from customers.
- Attract new customers:
- Improve how your business appears online so new customers can find you.
- Direct customers to your website, social media, booking links, and more.
- To reach an even larger audience, consider the use of location-based ads. Learn how to advertise your business on Google .
Determine if a Business Profile is right for your business
For storefront and service-area businesses, sign up for a Business ProfileFor businesses that interact with customers in-person during business hours, like retail stores and service providers that visit customers, a Business Profile can be beneficial. Business Profiles aren’t for online-only businesses nor properties for rent or sale. Learn more about business eligibility and ownership guidelines .
For larger businesses with multiple locations, use the Business Profile Manager tool to manage your profiles in bulk. Learn more about bulk location management .
To get started, learn how to add or claim your Business Profile .
Only businesses that make face-to-face contact with customers are eligible for a Business Profile. If your online-only business doesn’t have a physical location that your customers can visit nor do you visit customers in-person, your business isn’t eligible. Learn more about business eligibility and ownership guidelines .
Even if you aren't eligible for a Business Profile, you can still grow your business with Google Ads, an easy-to-use online advertising platform. Learn more about Google Ads .
Sign up for a Business Profile
Important:You need a Google Account to sign up for a Business Profile. You can:
- Create a new Google Account with a Gmail address or your preferred email address. Learn how to create a Google Account .
- Use an existing Google Account with any email address. Learn how to sign in to your Google Account with another email address .
Tip: If you have a company email address, link it to your Google Account. This makes it easier to manage your Business Profile.
- If you own or manage an eligible business, you can create a Business Profile. Learn how to add or claim your Business Profile
.
- Tip: If you get a message that someone else has already verified the business, you can request ownership of the Business Profile .
- If you verify a Business Profile, you can make changes to it on Google Maps and Search. Learn how to verify your business .
- Once you’ve verified your Business Profile, you can manage your business information. Learn how to edit your Business Profile .
Tips:
- To find how others view your profile, you can browse privately in Google Chrome or in Google Maps . Learn how to find your business on Google .
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To update your Business Profile, Google uses various sources such as user reports and licensed content. Learn how to manage Google updates .
Manage access to your Business Profile
- If you want to add additional owners and managers to help you manage your profile, you can learn how to update access to your profile.
- If you no longer want to manage your profile, you can transfer primary ownership of a Business Profile .
- If you want to remove a closed business from your Google Account, you can learn how to remove the Business Profile from your account .
