Business information allows you to complement your existing desktop and mobile text ads with business assets like business name and business logo. These assets can help you better connect with new and existing customers by leveraging brand equity.
On this page
Before you begin
To ensure a high-quality consumer ad experience, Google ads has requirements that your account and business information assets must adhere to. Make sure that your account and assets meet all of the following requirements to avoid issues with asset approval.
Account requirements
To use these assets on your text ads, your account must meet the following requirements:
- Search spend in the last 28 days
- Complete Advertiser verification
To start verification:
- Go to Advertiser verification
within the Billingmenu
.
- Select Start verificationand follow the instructions.
Business information requirements
There are several specifications for information like your business’s name and logo. Learn more about Business information requirements .
Brand verification
If you own an active trademark registration for a name or logo that you want to use instead of a name or logo that matches your verified advertiser information, then you can complete the Brand verification process for business information .
This process can be used in the following scenarios:
- The business name or logo represents a sub-domain of your advertiser verified domain or legal name.
- You own different business names or logos for various lines of business
Asset requirements
Business information assets must adhere to all of the following requirements and policies:
Create business information assets
Instructions for Search campaigns
How to upload a business name for Search campaigns
- Go to Assets
within the Campaignsmenu
.
- Select + Business name.
- From the “Add to” dropdown menu, choose the level where you’d like to add the Business name: “Account” or “Campaign”.
- Type your business name in the “Business name” box.
- Select Apply.
How to upload a business logo for Search campaigns
- Go to Assets
within the Campaignsmenu
- Select + Business logo.
- From the “Add to” dropdown menu, choose the level where you’d like to add the Business logo: “Account” or “Campaign”.
- In the dialog box that appears, select Choose files to upload.
- Upload the desired file.
- Choose the ratio, then select the applicable ratio button at the bottom of the window.
- Click Save.
How to remove business information assets in Search campaigns
- Go to Assets
within the Campaignsmenu
- Select the checkboxes next to all assets you want to remove.
- Click Removein the blue bar, then click Confirm.
Instructions for Performance Max campaigns
How to upload a business name for Performance Max campaigns
- Go to Campaigns
within the Campaignsmenu
- Select the campaign you want to edit.
- Click Campaign settingsin the top right corner.
- Expand the "Brand guidelines" dropdown.
- Add the desired Business name in the “Business name” field.
- Click Save.
How to upload a business logo for Performance Max campaigns
- Go to Campaigns
within the Campaignsmenu
- Select the campaign you want to edit.
- Click Campaign settingsin the top right corner.
- Expand the "Brand guidelines" dropdown.
- Click Editunder "Logos".
- Select and upload the desired logos.
- Click Save.
How to remove business information assets in Performance Max campaigns
- Go to Campaigns
within the Campaignsmenu
- Click Campaign settingsin the top right corner.
- Expand the “Brand guidelines” dropdown.
- To remove business logos, click the Editicon
under “Logos” and uncheck the logos you want to remove.
- To remove a business name: A business name is required. To modify the business name, edit the text directly.
- To remove business logos, click the Editicon
- Click Save.
Dynamic business information assets
To help get you started, Google Ads will crawl your website and dynamically create a business name and business logo for you. These assets are viewable in the "Assets" tab in your Google Ads account and can be removed. Learn more About account level automated assets .
- Dynamic Business Logos may show instead of your manually uploaded business logo when they’re expected to boost your ad's performance more than the one you uploaded.
- Dynamic Business Names will only show if you didn't manually upload a business name.
As a reminder, Business Information assets, including dynamic business information assets, aren't guaranteed to serve. This could mean some or none of your ads are serving Business Information assets, and will instead default to serving the placeholder globe icon along with the display URL.
- You can control which assets are served by pausing or removing individual dynamic business information assets. You can also opt-out of showing dynamic business information assets. Learn more About account level automated assets .
- Dynamic business logos are globally available and compatible with Search and Performance Max campaigns.
- Dynamic business names are globally available in English, French, Japanese and German and compatible with Search campaigns.
Comparing account-level assets and campaign-level assets
For Search campaigns:
- You can add business information assets at both the account and campaign level.
- At the account level, you can upload one business name and one business logo.
- At the campaign level, you can upload one business name and one business logo for each campaign. You may use the same business name and logo for multiple campaigns.
- Campaign-level assets will always serve over account-level assets. If you have existing business information assets at the campaign level in your Google Ads account and you would like your account-level assets to serve, remove the campaign-level assets by following the instructions below.
For Performance Max campaigns:
- You can add business information assets at the campaign level (though assets can be dynamically created at the account level).
- At the campaign level, you can upload one business name and up to 5 business logos for each campaign.
Best practices
Create the right business representation assets based on your account structure
The business name and logo you provide should be relevant to all ad groups, or asset groups for Performance Max, under a given campaign. If you decide to link the same asset to multiple campaigns, make sure your asset is relevant to all of the linked campaigns.
Consistent assets for a given domain
To provide the best user experience, Google recommends using one business name and one logo for a given domain name, across all of your campaigns and accounts. Google may stop serving your business information assets if inconsistencies across different accounts are recognized. Your ad will continue to serve but will default to the display URL and placeholder globe icon.
Reporting
Performance metrics for your business name and business logo, such as how many clicks and impressions it has received, can be found in the assets report.
You can also remove any of these assets from the reporting table.
How to view reporting
- Go to Assets
within the Campaignsmenu
- You’ll be directed to the “Associations” tab where you’ll find a table with all of your assets.
- Select Business nameor Business logosummary card header for the type of asset.
Frequently asked questions
Frequently asked questions about Business information assets
How do I know if I'm currently eligible to use Business information assets?
If you successfully completed the Advertiser verification program , then you're automatically eligible to use business information assets.
If you haven’t yet verified, you can follow the instructions detailed in the Account requirements section above.
Why am I showing a globe icon as my logo?
If you haven't completed advertiser verification yet, a placeholder globe icon will be displayed along with the display URL. There is no way to opt-out of showing the placeholder globe icon and display URL. You can start Advertiser verification by following the instructions in the Account requirements section above.
How can I opt-out of showing dynamic business information assets?
Dynamic business assets only show when they're expected to boost your ad's performance.
To opt-out of showing dynamic business information assets, you can turn off the setting by following the instruction in the About account level automated assets article .
You can also pause or remove the individual assets. Removing assets won't stop the ad from serving, but will trigger the use of the placeholder globe icon and display URL if there are no other eligible assets.
Is it possible to have different logos for organic search vs Google ads?
Yes, this is possible as we're allowing advertisers to provide their own logos. For organic search, logos are crawled adhering to a different set of guidelines. Additionally, you may show the placeholder logo on your ad if you aren't currently eligible for business information.
Can I upload different business information assets at the campaign level and the account level?
Yes. You have the flexibility to upload different account-level and campaign-level assets.
Frequently asked questions about Advertiser verification
What is the Advertiser verification program?
To provide a safe and trustworthy ecosystem for users and support compliance with emerging regulations, Google will require advertisers to complete the Advertiser verification program. It comprises a series of steps that advertisers will be required to follow and complete. Under this program, advertisers will be asked to provide basic information about their business and identity. Learn more About verification .
Will my ad stop serving if I have a disapproved business name and business logo?
No, the ad won't stop serving. Availability of these assets will have no impact on ad serving as we will display the placeholder logo and display URL if there are no available dynamic or advertiser uploaded assets.
I completed the Advertiser verification process. Why am I showing a globe icon as my logo?
Business Information assets aren't guaranteed to serve, even if the account has successfully completed advertiser verification and is eligible to use business information assets. In such instances, there is no way to change the serving status of your business information assets. We recommend periodically checking your Google Ads account to see if they've begun generating impressions.
How can I check the legal name that was verified via Advertiser Verification?
In your Google Ads account, the verified name is shown on the “Advertiser Verification” page under “Billing”.
How can I see my verification status?
You can check your verification status directly in your Google Ads account under the Advertiser verification tab in the Billing section drop down menu. Allow up to 5 to 7 business days for the verification to update in your account after you submit documentation. You'll also receive an email notification to inform you if the verification was successful or if more information is required.
