Your ad group status lets you know whether your ad group is active or not.
Ad group status is different than the statuses for campaigns , ads , and keywords , though the statuses can affect each other. Ad groups are contained within a campaign, and each campaign can have one or more ad groups. Within each ad group are ads and keywords.
Ad groups can also include Targeting methods other than keywords, like using demographics or remarketing lists. For this article, we’ll focus on ad groups that use keyword targeting.
Ad group structure
Campaign
Campaign
| Ad Group |
Ad Group |
Ad Group |
Ad Group |
|---|---|---|---|
| AdsKeywords |
AdsKeywords |
AdsKeywords |
AdsKeywords |
This structure means that status changes at the campaign level will affect the statuses of the ad groups, ads, and keywords within it. A status change at the ad group level will affect the ads and keywords contained within it, and so on.
For example, if you pause your campaign, the ad groups within that campaign will inherit the same paused status (as will the ads and keywords). However, if you pause an individual ad group in a campaign containing multiple ad groups, that one ad group will be paused (along with the ads and keywords it contains), while the remaining ad groups, ads, and keywords in the campaign will stay enabled. Learn more about Campaign status .
Tip
Are your ads not running? Here are some of the most common reasons:
- You’ve deactivated an ad group or its “parent” campaign by pausing or removing it
- You’ve run out of funds
- You haven’t scheduled your ads to run
Learn more about Why you may not see your ad .
Check your ad group status
The "Status" column of your Ad groups lets you know if your ad group is active. Based on your ad group's status, you can find out:
- Which of your ad groups are paused, enabled, or other states
- What changes you need to make to an ad group or its campaign
- Whether or not an ad group has been approved based on Google Ads policies
Instructions
How to check your ad group's status
- In your Google Ads account, click the Campaignsicon
.
- Click the Campaignsdrop down in the section menu.
- Click Ad groups .
- Look at the "Status" column to see an ad group’s status.
- You can click the “Status” column heading to reorder your ad groups and sort by status.
What your ad group status means
- Most ads in this ad group are disapproved.
- All or most ads in this ad group are limited by policy.
- Most ads in this ad group are under review.
- Campaign paused: you've paused this ad group’s campaign. Its ads aren’t running. You can resume the paused campaign to start ads again.
- Campaign removed: you’ve removed this ad group’s campaign. Its ads aren’t running. You can resume the removed campaign to start ads again.
- Campaign suspended: the ad group isn't running because your prepaid account balance has run out. Your campaign and the ad groups within it will resume after you add funds .
- Campaign ended: this ad group’s in a campaign that’s passed its end date. Its ads aren’t running.
- Campaign pending: you’ve scheduled this ad group’s campaign to start later. Its ads aren’t running yet.
- There are no creatives in this Ad Group or all creatives are paused.
- There are no keywords in this Ad Group or all creatives are paused.
- All ads in this ad group are disapproved.
