Google Ads promotional offers (also known as promotions) are offers given to advertisers to encourage them to start advertising or to try new features. These offers function as ad credit, they’re not cash back or refunds. When you meet the requirements of the offer, an eligibility check will be triggered for up to 35 days. If you’re eligible, the promotional credit will be applied to your account to cover future advertising costs.
On this page
- How promotional offers work
- Eligibility & requirements to get started
- Manage your promotion
- Troubleshooting and policy
How promotional offers work
Promotional offers are selectively distributed through marketing communications or the Promotions page for existing advertisers. Criteria for promotions varies, so review your offer for details on the spend requirement and the potential credit amount. You must meet all the qualifying requirements of the promotion to receive the credit. Check the specific terms and conditions when enrolling in your offer.
The lifecycle of a promotion typically looks like this:
- Redeem:The promotional offer is automatically applied to your account, however, in certain instances, you may be required to enter a promotional code.
- Qualify:You spend the required amount (for example, $500 USD) or complete an action within a specified timeframe.
- Process:After the spend requirement is met, the system processes the ad credit. This can take up to 35 days.
- Credit applied:If all the requirements are met, your status will be updated on the Promotions page and the credit will be active.
- Spend Credit:The credit is automatically applied to future ad spend until it runs out or expires.
Learn more about How Google Ads promotional offers work.
Eligibility & requirements to get started
Promotional offers are generally divided into 2 categories:
New advertisers
These offers are for businesses new to Google Ads. To be eligible:
- Your account must be less than 14 days old at the time of redemption
- You must have a valid payment method added to your account
- You cannot have advertised with Google Ads before using a different account for the same business
Existing advertisers
Google occasionally offers credits to existing advertisers who adopt new features (such as Performance Max campaigns) or reactivate dormant accounts. When eligible, these offers can be redeemed through the promotions page or claimed through email.
Learn more about different types of Google Ads promotional offers .
Manage your promotion
To apply a promotional code or claim a new advertiser offer in your account, refer to Redeem your Google Ads promotional offer .
You can monitor your spending requirements and find when your credit will be applied by following the guide to Check the progress of your Google Ads promotions .
Managing promotions for Google Partners
For agencies or third-party partners managing promotions for clients, learn more About updates to Google Partners promotional offers .
Troubleshooting and policy
To know more about Promotional codes Policy and terms, refer country-specific terms and conditions and prohibited practices .
If you’re experiencing any issues with your promotional offer, refer Step-by-step guide to fixing a promotional offer issue .
To understand eligibility requirements and policy restrictions, refer About disabled Google Ads promotional offers .
