To help you reach more potential customers, your ads will now show on content that matches any of the topics, placements, or Display/Video/Search keywords you target. For example, if you targeted “bikes” as a topic and “cycling” as a Display/Video/Search keyword, your ads will show on content that matches either.
You’ll also notice contextual targeting simplified into a single page in Google Ads, so you can manage all content targeting types (Topics, Placements, Display/Video keywords, and Exclusions) in a single view. The new page can be found in the “ Content
” section under Campaignson the left-side navigation menu.
You can target topics of your choice to reach people interested in content related to your products and services. This article provides step-by-step instructions for setting up topic targeting.
For a general overview of this feature, review About topic targeting . You can use topic targeting in Display Network or Video campaigns.
Instructions
To add topic targeting to an existing ad group, follow these steps:
- In your Google Ads account, click the Campaigns icon
.
- Click the Audiences, keywords, and content drop down in the section menu.
- Select Content .
- Click the drop-down arrow
next to “Show table”, then select the campaign you want to edit.
- Click Edit content.
- Click the drop-down arrow
- Select the topics and subtopics you’d like to target.
- Click Save.
Tips
- When you target a top-level topic, you also target all the related subtopics. However, we recommend adding the subtopics to your list for bidding and reporting control.
- Adding all the subtopics isn't the same as adding the top-level topic. There are pages that won't be targeted if you add only the subtopics to your ad group. You can avoid this by adding the top-level topic.
- You can combine multiple content targeting methods, and your ads will target any of the selected content in your ad group to help you reach a broader audience.
