Apply to advertise official public communications in the European Union (EU)

The following ads are permitted to run in the European Union (EU): 

  • Messages from official sources of Member States or the EU that are strictly limited to the organisation and modalities for participating in elections or referendums, including the announcement of candidacies or the question put to the referendum, or for promoting participation in elections or referendums; or
  • Public communication that aims to provide official information to the public by, for or on behalf of any public authority of a Member State or by, for or on behalf of the EU, including by, for or on behalf of members of the government of a Member State, provided that they are not liable and designed to influence the outcome of an election or referendum, voting behaviour or a legislative or regulatory process.

Please complete the application form below if you qualify under this language and wish to run these ads. This process is required for all ad formats and assets. The application process can take up to 5 business days. See the requirements below for more details.

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Please select the product you are applying for *
Important:
  • Each account only needs to complete this form once. 
  • If you’re an agency or intermediary who manages multiple accounts, each account will need to apply separately. Applications should be made in the name of the advertiser responsible for the ads. 
Important:
  • Each partner only needs to complete this form once for each advertiser domain. 
  • The exemption applies to your advertiser’s domain(s). You should ensure that all ads pointing to exempted domain(s) qualify based on the above criteria. 
If you are an agency or someone who manages multiple Google Ads accounts, please do not enter the Customer ID for your Google Ads Manager Account . Please select the Customer ID for the individual account. Learn how to find your Google Ads customer ID .
Please limit each form submission to a single DV360 Advertiser ID
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Keep in mind: We'll do our best to call you, but we still might email you if that's the quickest way to give you help.

What is the name of the government department, public authority or official source of the EU or an EU member state?  This must match exactly the name provided in your documentation. 

This must match exactly the name provided in your documentation.

You must submit:

If you are a government department, public authority or official source of the EU or an EU member state, please provide a letter on official letterhead confirming the organisation name. 

If you are an agency or intermediary representing a government department, public authority or official source of the EU or an EU member state, please provide a letter on official letterhead of the relevant organisation containing: 

  • Organisation name (the name of the government department, public authority or official source of the EU or an EU member state).
  • Agency or intermediary name acting on behalf of the above organisation
  • Google Ads customer ID of the agency or intermediary.
  • Date and term of the contract between the agency/intermediary and the government department, public authority or official source of the EU or an EU member state.
  • Statement that all ads created in this account are being purchased pursuant to the aforementioned contract.
  • Statement that all ads created in this account will not constitute political advertisements under EU Regulation 2024/900.

You must submit:

If you are a government department, public authority or official source of the EU or an EU member state, please provide a letter on official letterhead confirming the organisation name. 

If you are an agency or intermediary representing a government department, public authority or official source of the EU or an EU member state, please provide a letter on official letterhead of the relevant organisation containing: 

  • Organisation name (the name of the government department, public authority or official source of the EU or an EU member state).
  • Agency or intermediary name acting on behalf of the above organisation
  • DV360 Advertiser ID of the agency or intermediary.
  • Date and term of the contract between the agency/intermediary and the government department, public authority or official source of the EU or an EU member state.
  • Statement that all ads created in this account are being purchased pursuant to the aforementioned contract.
  • Statement that all ads created in this account will not constitute political advertisements under EU Regulation 2024/900.

You must submit:

If you are a government department, public authority or official source of the EU or an EU member state, please provide a letter on official letterhead confirming the organisation name. 

If you are an agency or intermediary representing a government department, public authority or official source of the EU or an EU member state, please provide a letter on official letterhead of the relevant organisation containing: 

  • Organisation name (the name of the government department, public authority or official source of the EU or an EU member state).
  • Agency or intermediary name acting on behalf of the above organisation
  • Merchant Center ID of the agency or intermediary.
  • Date and term of the contract between the agency/intermediary and the government department, public authority or official source of the EU or an EU member state.
  • Statement that all ads created in this account are being purchased pursuant to the aforementioned contract.
  • Statement that all ads created in this account will not constitute political advertisements under EU Regulation 2024/900.

You must submit:

If you are a government department, public authority or official source of the EU or an EU member state, please provide a letter on official letterhead confirming the organisation name. 

If you are an agency or intermediary representing a government department, public authority or official source of the EU or an EU member state, please provide a letter on official letterhead of the relevant organisation containing: 

  • Organisation name (the name of the government department, public authority or official source of the EU or an EU member state).
  • Agency or intermediary name acting on behalf of the above organisation
  • Campaign Manager 360 advertiser ID of the agency or intermediary.
  • Date and term of the contract between the agency/intermediary and the government department, public authority or official source of the EU or an EU member state.
  • Statement that all ads created in this account are being purchased pursuant to the aforementioned contract.
  • Statement that all ads created in this account will not constitute political advertisements under EU Regulation 2024/900.

You must submit:

If you are a government department, public authority or official source of the EU or an EU member state, please provide a letter on official letterhead confirming the organisation name. 

If you are an agency or intermediary representing a government department, public authority or official source of the EU or an EU member state, please provide a letter on official letterhead of the relevant organisation containing: 

  • Organisation name (the name of the government department, public authority or official source of the EU or an EU member state).
  • Agency or intermediary name acting on behalf of the above organisation.
  • Account ID of the partner and the advertiser website for which an exemption is requested.
  • Date and term of the contract between the agency/intermediary and the government department, public authority or official source of the EU or an EU member state.
  • Statement that all ads pointing to this domain are being purchased pursuant to the aforementioned contract.
  • Statement that all ads pointing to this domain will not constitute political advertisements under EU Regulation 2024/900.
Attestation *
If you are unable to agree to all of the above, you are ineligible to advertise official public communications in the European Union (EU)
Attestation *
If you are unable to agree to all of the above, you are ineligible to advertise official public communications in the European Union (EU)
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