Pricing: Check your price accuracy

    In the “Accuracy” tab, you can review your price accuracy report, which includes your price accuracy score, recent trends in your score, and the most recent itineraries evaluated by Google from your prices. Use this report to help ensure adherence to Google's Price Accuracy Policy and Taxes and Fees Policy or determine potential sources of price discrepancies.

    To view your price accuracy score:

    1. In your Hotel Center account , go to the left navigation menu and click Pricing.
    2. Click the Accuracytab.

    On this page

    Understanding your price accuracy report

    Your current and predicted score

    Your price accuracy score is displayed at the top of the page.

    • Current: Your current average score that will be used in the bidding auction.
    • Predicted: Your estimated future score based on trends from your most recent price updates.

    Possible values for your score:

    • Excellent
    • Fair
    • Poor
    • At-risk
    • Failed

    Learn more about Price accuracy policy .

    Trend graphs

    The center of the "Accuracy" page displays recent trend graphs for your price accuracy score and mismatch reasons for your landing page.

    • Price accuracy score chart: Shows the trend for your average score(s) over the last 30 days.
    • Mismatch reasons: Shows the most common mismatch reasons over the last 7 days.
    Mismatch reasons
    Description
    Blocked

    Your website blocked this accuracy validation. This could be due to traffic blocks or human verification requirements (reCAPTCHA).

    • Ensure traffic is not blocked for "Google-HotelAdsVerifier" or "Google-HotelAdsVerifier/2.0" agents
    Delayed matches
    For a period of time, the prices from your feed didn't match what Google retrieved from your site, but the values matched eventually. Google may run a Live Query to get your latest price. This price isn't shown to users.
    Discount missing
    A discount was observed on your site, but there's a mismatch. For ARI partners, this suggests you aren't sending promotions via the promotions API. For other partners, it means you should update your feed price to reflect the promotion on your site.
    Hotel not listed
    The hotel wasn't listed on your site.
    Incorrect discount value
    A discount was present on your site, but a mismatch occurred. For ARI partners, it means you're sending a promo code via the promotions API, but the base rates don't closely match. While the promo code value itself isn't validated against the website, it's a good starting point for investigation.
    Login missing
    A login was required to view the final price on your site.
    Other
    Google couldn't determine the specific reason that your prices are inaccurate.
    Personal information required
    Personal information was required before the final booking price was displayed or refreshed.
    Rate blocked by payment
    This means that payment information was required before gaining access to the final price.
    Room not available
    The room checked for was no longer available.
    Room not available for occupancy
    No available rooms can accommodate the required occupancy.
    Site error
    This mismatch reason indicates an error on the partner's website.
    Taxes + fees missing
    Taxes & fees sent to Google don't match your site. Partners must ensure that all applicable and unavoidable taxes and fees are included in the overall price.
    Unsupported conditional rate
    The rate on your site is for an unsupported condition. Examples include rates based on location (other than country), age restrictions, birthdays, paid third-party association memberships (like AAA or military rates), government rates, frontline worker rates, or corporate rates.
    Unsupported day use rate
    Rates with the same check-in and check-out date aren't supported, as Google requires a minimum overnight stay.
    Wrong itinerary
    The user-selected itinerary isn't the itinerary that is displayed or the requested itinerary can't be selected.
    Opportunities

    This section highlights traffic segments that are significantly impacting your price accuracy score. You can click on a segment to filter your price samples.

    Potential dimensions for Price Accuracy insights:

    • User region
    • Hotel location
    • Price freshness (in hours)
    • Advanced booking window (in days)
    Recent price samples

    The table at the bottom of the page shows the most recent itineraries evaluated by Google. You can also filter the view by columns and download the sample data as CSV.

    Column name
    Description
    Hotel ID
    The unique ID for the hotel that you use in your hotel list
    Check in
    The first day of the itinerary, in YYYY-MM-DD format
    Nights
    The number of days for the itinerary
    Report Date
    The date your price accuracy was evaluated by Google
    Date (retrieved)
    The date and time that Google retrieved the price from your website
    Rate (retrieved)
    The price retrieved from your website. The value is given in the currency displayed in the "Currency (retrieved)" column.
    Base rate (retrieved)
    The price per night of the given itinerary that Google retrieved directly from your website
    Taxes + fees (retrieved)
    The total amount of taxes and fees that Google retrieved from your website for the given itinerary. Google compares this value to the provided taxes and fees to determine if your taxes and fees are accurately displayed in Hotel Center as compared to your website.
    Currency (retrieved)
    A 3-letter currency code representing the currency that the retrieved price and taxes and fees are given in
    Date (feed)
    The date and time that Google received and stored the provided price.
    Rate (feed)
    A representation of the provided price, calculated based on the “Rate type (feed)”. The value is given in the currency displayed in the "Currency (feed)" column.
    Base rate (feed)
    The price per night of the given itinerary that you provided to Google. Google compares this value to the retrieved price to determine if your prices are accurately displayed in Hotel Center as compared to your website.
    Taxes + fees (feed)
    The total amount of taxes and fees that Google has for the given itinerary. Google gets this value from its data cache, which contains the taxes and fees that you provided.
    Currency (feed)
    A 3-letter currency code representing the currency that the provided price and taxes and fees are given in
    Rate type (feed)
    The parameters used to determine the "Rate (feed)". Possible values are:
    • Base
    • Base per night
    • Base + X% VAT
    • Base + X% VAT per night
    • Total
    • Total per night
    Price freshness
    The "Date (retrieved)" minus "Date (feed)", in hours.
    Advance booking window
    The "Date (retrieved)" minus "Check in", in days.
    Total price deviation
    The difference between the provided price (including taxes and fees) and the retrieved price (including taxes and fees). A positive percentage indicates that the total retrieved price is greater than the total provided price.
    Base price deviation
    The difference between the provided price and the retrieved price. A positive percentage indicates that the retrieved price is greater than the provided price.
    Taxes and fees deviation
    The difference between the provided taxes and fees and the retrieved taxes and fees. A positive percentage indicates that the retrieved taxes and fees value is greater than the provided taxes and fees value.
    Method
    This shows how prices were retrieved.
    Price match
    This shows whether the provided price matches the retrieved price.
    Rate rule ID
    The defined rate rule ID for conditional rates from your rate rule definition file
    Hotel location
    This indicates where the hotel is located.
    Device type
    The end-user's device type
    Affects score
    Whether or not the price accuracy check impacted your overall score. Any validations published as being "Affects score = ‘No’" are strictly for debugging purposes and providing more granularity to your Price Accuracy health.
    Landing page
    The landing page (formerly point of sale) URL that was accessed for this booking.
    Final domain
    The retrieved domain of your final booking page.
    Room ID
    The RoomID provided in your RoomData transaction message.
    Package ID
    The PackageID provided in your PackageData transaction message. This will be linked to a RoomID .
    Promo code
    The PromotionID we found linked to your feed price. This is provided via the Promotions API in ARI pricing messages.
    Source (feed)
    The feed source from which Google received the provided price. For example, "Live query".
    Date (corrected)
    The date and time Google received a new price matching the retrieved price. We only monitor prices for 24 hours after the initial mismatch.
    Brand
    The brand for your hotel as defined using the “hotel_brand” field in your Hotel List Feed

    Not enough data or results?We recommend implementing structured data markup which can help increase the number of price accuracy checks and improve the accuracy of price validations.

    Price coverage

    The "Coverage" tab shows your coverage of cached prices across all supported hotel-itinerary combinations for each of your matched hotel's check-in dates and lengths of stay. This report, updated daily, currently supports up to 330 days of your advance booking window and up to 30 days for the length of stay.

    To view your price coverage report:

    1. In your Hotel Center account , go to the left navigation menu and click Pricing.
    2. Click the Coveragetab.

    Cached price coverage

    The cached price coverage report shows a percentage value that indicates your coverage of cached prices across hotel-itinerary combinations for your advertised hotel's check-in dates and lengths of stay (from 0-330 days in advance and 1-30 nights long). The report displays the following columns:

    • Advance booking window: The number of days in advance the end-user wants to book the hotel. The rows are grouped by 30-day spans. The maximum number of advance days is 330. It's calculated based on the date in the hotel’s time zone when the request is made.
    • Length of stay: The number of nights the end-user has selected to stay for. The columns are grouped by 7-day spans. The maximum number of nights is 30.

    You can sort by the "Advance booking window" and the 4 lengths of stay in ascending or descending order by clicking the header of each column.

    Note:Clicking on each value within the table will display a more detailed graph with additional data points.

    Was this helpful?

    How can we improve it?
    true
    Enable Dark Mode
    Search
    Clear search
    Close search
    Google apps
    Main menu
    4339997995959068775
    true
    Search Help Center
    false
    true
    true
    true
    true
    true
    81426
    false
    false
    false
    false
    Design a Mobile Site
    View Site in Mobile | Classic
    Share by: