Pricing: Check your price accuracy

In the “Accuracy” tab, you can review your price accuracy report, which includes your price accuracy score, recent trends in your score, and the most recent itineraries evaluated by Google from your prices. Use this report to help ensure adherence to Google's Price Accuracy Policy and Taxes and Fees Policy or determine potential sources of price discrepancies.

To view your price accuracy score:

In your Hotel Center account , go to the left navigation menu and select Pricing.
Select the Accuracytab.

On this page

Understanding your price accuracy report
Price coverage
Cached price coverage

Understanding your price accuracy report

Your current and predicted score

Your price accuracy score is displayed at the top of the page.

Current: Your current average score that will be used in the bidding auction.
Predicted: Your estimated future score based on trends from your most recent price updates.

Possible values for your score:

Excellent
Fair
Poor
At-risk
Failed

Learn more about Price accuracy policy .

Trend graphs

The center of the "Accuracy" tab displays recent trend graphs for your price accuracy score and mismatch reasons for your landing page.

Price accuracy score chart: Shows the trend for your average score(s) over the last 30 days.
Mismatch reasons: Shows the most common mismatch reasons over the last 7 days.

Mismatch reasons

Description

Blocked

If your site is blocking price accuracy validations, a banner will appear on top of your Hotel Center account’s “Accuracy” tab. Selecting “View blocked validations” in the banner will lead you to the "Price Accuracy Validations” table where you can filter recent price samples by Price match = “Blocked” . The cause can be one of the following:

Traffic being blocked: Your site is rejecting our requests. Potential causes are rate limiting, IP denylisting, bot detection, robots.txt disallowed, or others.
Your site is asking for human validation, such as reCAPTCHA.

Ensure traffic is not blocked for user-agent "Google-HotelAdsVerifier" or "Google-HotelAdsVerifier/2.0".

Delayed matches

For a period of time, the prices from your feed didn't match what Google retrieved from your site, but the values matched eventually. Google may run a Live Query to get your latest price. This price isn't shown to users.

Discount missing

A discount was observed on your site, but there's a mismatch. For ARI partners, this suggests you aren't sending promotions through the promotions API. For other partners, it means you should update your feed price to reflect the promotion on your site.

Hotel not listed

The hotel wasn't listed on your site.

Incorrect discount value

A discount was present on your site, but a mismatch occurred. For ARI partners, it means you're sending a promo code through the promotions API, but the base rates don't closely match. While the promo code value itself isn't validated against the website, it's a good starting point for investigation.

A login was required to view the final price on your site.

Other

Google couldn't determine the specific reason that your prices are inaccurate.

Personal information required

Personal information was required before the final booking price was displayed or refreshed.

Rate blocked by payment

This means that payment information was required before gaining access to the final price.

Room not available

The room checked for was no longer available.

Room not available for occupancy

No available rooms can accommodate the required occupancy.

Site error

This mismatch reason indicates a generic error on the partner's website that couldn’t be categorized otherwise. It could include any issue that prevents the website to be shown or the booking flow to complete. Issues could be technical (like DNS issue), an access issue, or a performance issue (like the website is too slow to load).

Note:Site errors don't directly impact the price accuracy score. Fix the site errors to increase the number of successful price validations for your Hotel Center account.

Taxes + fees missing

Taxes and fees sent to Google don't match your site. Partners must ensure that all applicable and unavoidable taxes and fees are included in the overall price.

Unsupported conditional rate

The rate on your site is for an unsupported condition. Examples include rates based on location (other than country), age restrictions, birthdays, paid third-party association memberships (like AAA or military rates), government rates, frontline worker rates, or corporate rates.

Unsupported day use rate

Rates with the same check-in and check-out date aren't supported, as Google requires a minimum overnight stay.

Wrong itinerary

The user-selected itinerary (for example, hotel, check-in or check-out dates, occupancy) doesn't match the expected data on the landing page without any adjustments, or the requested itinerary can't be selected.

Opportunities

This section highlights traffic segments that are significantly impacting your price accuracy score in the last 30 days. You can select a segment to filter your price samples.

Potential dimensions for Price accuracy insights:

User region
Hotel location
Price freshness (in hours)
Advanced booking window (in days)

Note: The click share percentage for each opportunity is a directional metric to help you prioritize which issues to address first. The click data may not align directly with other click or click share reports in Hotel Center.

Price Accuracy Validations

The table at the bottom of the tab shows the most recent itineraries evaluated by Google. You can also filter the view by columns and download the sample data as CSV.

Column name

Description

Hotel ID

The unique ID for the hotel that you use in your hotel list .

Check in

The first day of the itinerary, in YYYY-MM-DD format

Nights

The number of days for the itinerary.

Report Date

The date your price accuracy was evaluated by Google.

Date (retrieved)

The date and time that Google retrieved the price from your website.

Rate (retrieved)

The price retrieved from your website. The value is given in the currency displayed in the "Currency (retrieved)" column.

Base rate (retrieved)

The price per night of the given itinerary that Google retrieved directly from your website.

Taxes + fees (retrieved)

The total amount of taxes and fees that Google retrieved from your website for the given itinerary. Google compares this value to the provided taxes and fees to determine if your taxes and fees are accurately displayed in Hotel Center as compared to your website.

Currency (retrieved)

A 3-letter currency code representing the currency that the retrieved price, taxes, and fees are given in.

Date (feed)

The date and time that Google received and stored the provided price.

Rate (feed)

A representation of the provided price, calculated based on the “Rate type (feed)”. The value is given in the currency displayed in the "Currency (feed)" column.

Base rate (feed)

The price per night of the given itinerary that you provided to Google. Google compares this value to the retrieved price to determine if your prices are accurately displayed in Hotel Center as compared to your website.

Taxes + fees (feed)

The total amount of taxes and fees that Google has for the given itinerary. Google gets this value from its data cache, which contains the taxes and fees that you provided.

Currency (feed)

A 3-letter currency code representing the currency that the provided price, taxes, and fees are given in.

Rate type (feed)

The parameters used to determine the "Rate (feed)". Possible values are:

Base
Base per night
Base + X% VAT
Base + X% VAT per night
Total
Total per night

Price freshness

The "Date (retrieved)" minus "Date (feed)", in hours.

Advance booking window

The "Date (retrieved)" minus "Check in", in days.

Total price deviation

The difference between the provided price (including taxes and fees) and the retrieved price (including taxes and fees). A positive percentage indicates that the total retrieved price is greater than the total provided price.

Base price deviation

The difference between the provided price and the retrieved price. A positive percentage indicates that the retrieved price is greater than the provided price.

Taxes and fees deviation

The difference between the provided taxes and fees and the retrieved taxes and fees. A positive percentage indicates that the retrieved taxes and fees value is greater than the provided taxes and fees value.

Method

This shows how prices were retrieved.

Price match

This shows whether the provided price matches the retrieved price.

Note:“Blocked” has now been added as a new mismatch status under the “Price match” column. Learn more about mismatch reasons .

Rate rule ID

The defined rate rule ID for conditional rates from your rate rule definition file .

Hotel location

This indicates where the hotel is located.

Device type

The end-user's device type.

Affects score

Whether or not the price accuracy check impacted your overall score. Any validations published as being "Affects score = ‘No’" are strictly for debugging purposes and providing more granularity to your Price Accuracy health.

Landing page

The landing page (formerly point of sale) URL that was accessed for this booking.

Final domain

The retrieved domain of your final booking page.

Room ID

The RoomID provided in your RoomData transaction message.

Package ID

The PackageID provided in your PackageData transaction message. This will be linked to a RoomID .

Promo code

The PromotionID we found linked to your feed price. This is provided through the Promotions API in ARI pricing messages.

Source (feed)

The feed source from which Google received the provided price. For example, "Live query".

Date (corrected)

The date and time Google received a new price matching the retrieved price. We only monitor prices for 24 hours after the initial mismatch.

Brand

The brand for your hotel as defined using the “hotel_brand” field in your Hotel List Feed

Not enough data or results?We recommend implementing structured data markup which can help increase the number of price accuracy checks and improve the accuracy of price validations.

Price coverage

The "Coverage" tab shows your coverage of cached prices across all supported hotel-itinerary combinations for each of your matched hotel's check-in dates and lengths of stay. This report, updated daily, currently supports up to 330 days of your advance booking window and up to 30 days for the length of stay.

To view your price coverage report:

In your Hotel Center account , go to the left navigation menu and select Pricing.
Select the Coveragetab.

Cached price coverage

The cached price coverage report shows a percentage value that indicates your coverage of cached prices across hotel-itinerary combinations for your advertised hotel's check-in dates and lengths of stay (from 0-330 days in advance and 1-30 nights long). The report displays the following columns:

Advance booking window: The number of days in advance the end-user wants to book the hotel. The rows are grouped by 30-day spans. The maximum number of advance days is 330. It's calculated based on the date in the hotel’s time zone when the request is made.
Length of stay: The number of nights the end-user has selected to stay for. The columns are grouped by 7-day spans. The maximum number of nights is 30.

You can sort by the "Advance booking window" and the 4 lengths of stay in ascending or descending order by clicking the header of each column.

Note: Selecting each value within the table will display a more detailed graph with additional data points.

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