Changes starting January 2026
Starting January 2026, Google Shopping promotion policies will be updated to allow some more eligible promotion types to be supported on Google.
We now support promotions on subscription fees. Subscription services offering an amount off or percent off discount on the subscription cost will be allowed.
To create a free trial or discounted subscription promotion, set the eligibility requirement as “Subscribe and save” in the merchant center Promotion page UI or set redemption_restriction to “subscribe_and_save” using the promotion feed.
Example:
- Get first month free trial on Premium subscription.
- 95% discount on Audible subscription for 2 months
Common promotion abbreviations now supported. You can now use common promotional abbreviations like BOGO, B1G1, MRP, MSRP to represent the promotion details.
Example promotion: BOGO Tshirt at half the price
35% off (MSRP) all items from our site.
In Brazil, we now support promotions that require customers to use a specific payment method. This includes promotions offering cashback to digital wallets. Please note that this change is applicable to Brazil only with no immediate plans for expansion to other countries.
Make sure to select the eligibility requirement as Forms of payment in the Merchant Center Promotion page UI or set redemption_restriction to “forms_of_payment” using the promotion feed.
Example Promotion: 5% cashback using PicPay
Learn more about Promotions policies here .
