How to fix: Unsupported GTIN

Use the GTIN provided by the manufacturer and not a GTIN that is intended for bulk sales of this product

In this article


Why this issue is happening

You submitted a value for the GTIN (Global Trade Item Number) [gtin] attribute that is reserved for bulk sales of this product. These restricted-range GTIN codes start with “9” as the first indicator digit, and are not available for point-of-sale products.

How to fix your issue

If the Google product category [google_product_category] of your product requires a Global Trade Item Number (GTIN) as a unique product identifier, then you must submit the correct manufacturer-assigned GTIN for individual saleable products. For example, if you use GTIN-14 codes, only use packaging levels (1-8) when you're selling packages containing multiple products. Do not use the bulk level indicator (9).

Fix products one by one directly in Merchant Center

Step 1Navigate to Products in Merchant Center, then select the Needs attentiontab.

Step 2Use the filter iconabove the table to find all products affected by your issue.

Step 3Click on the title of the product you want to fix, then click Edit product.

Step 4Submit the correct manufacturer-assigned GTIN [gtin] for your product.

Step 5Select Save.

Fix multiple products at once

Step 1Navigate to Products in Merchant Center, then select the Needs attentiontab.

Step 2Use the filter iconabove the table to find all products affected by your issue.

Step 3Select the download iconto download a list (.csv) of all affected products for all issues or this particular issue.

Step 4Cross reference the downloaded list with your uploaded product data, and submit the correct manufacturer-assigned GTIN [gtin] for your product.

Step 5Reupload your corrected product data to Merchant Center using your chosen upload method.


Next steps

After making the requested changes, check that you’ve fixed the issue by making sure it’s no longer listed on the “Needs attention” page.

Keep in mind: It may take some time for your change to be reflected on the “Needs attention” page.

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