Turn more online shoppers into customers

Millions of shoppers turn to Google every day. With Google Merchant Center, you can create powerful Performance Max advertising campaigns to promote your products across Search, YouTube, and more.

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Promote your products
across Google in three steps

Merchant Center allows you to manage your product information on Google and run
advertising campaigns – all in one place.

Create a Merchant Center account and upload your inventory

Start by creating a free Merchant Center account. Then add your products to Google by linking your online store or uploading a file with information about your inventory, like product names, prices, and photos.

Promote your products with Performance Max

Improve your campaign with actionable insights

Multiply your conversions and drive
sales with Performance Max

Reach valuable customers across Google

Promote your products across all of Google’s advertising channels with a single Performance Max campaign.

Increase your sales and ROI

Performance Max campaigns use Google AI to drive sales and maximize ROI by showing your ads to the right customers at the right time across Google surfaces.

Gain valuable performance insights

Stay on top of fast-changing customer needs with personalized insights like search trends and demand forecasts in Google Ads. Get explanations to understand performance changes and recommendations to improve your campaign.

Success stories we love

“The flexibility of Performance Max with in-day budget shifts was astounding for our Black Friday campaign”

Connor Dault, Head of Growth & Digital Product,Caraway

“Performance Max has helped us scale our business by enabling us to reach new customers across different placements that we previously hadn’t been in. We’re really pleased with the success we’ve seen thus far and are excited to keep testing new features as they become available.”

Carolyn Dixon,Performance Marketing, Bombas

Image of Dime beauty products like Super skin toner and Gentle Jelly cleanser

“The simplicity of Performance Max has made it easy to prioritize new customers while maintaining efficiency goals.”

Marshall Ward, VP of Marketing,Dime Beauty

Frequently Asked Questions

What is Performance Max?

As the next generation of Smart Shopping and Local campaigns, Performance Max is a goal-based campaign type that helps you access all of Google Ads inventory from a single campaign. It’s designed to help you find more converting customers across all of Google’s channels like Search, YouTube, Display, Discover, Gmail, and Maps.

Performance Max campaigns can be run directly from Merchant Center. For additional functionality, you can manage your campaign in Google Ads.

Can I use other third party tools to run Performance Max campaigns?

If you use an e-commerce platform like Shopify , WooCommerce , or PrestaShop , you can easily sync your products and run Performance Max campaigns directly from your e-commerce platform.

In the European Economic Area, the United Kingdom or Switzerland, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.

Can Performance Max be used to target multiple goals?

In Google Merchant Center, Performance Max campaigns optimize for online sales. If you manage your campaign in Google Ads, you can optimize to one or more goals, such as online and in-store conversions, from a single Performance Max campaign. To help maximize conversion value for your budget, learn how to track the value for all your conversion goals on the About conversion tracking help page .

Are other creative assets required if I link to a Google Merchant Center product feed?

If you have a Merchant Center feed, your product images, pricing, and other details will be used to develop engaging creative for Performance Max campaigns. If you are using Google Ads to manage campaigns, we strongly recommend providing additional assets. The more high-quality creative assets you provide for text, images and video, the more ad formats Performance Max can create and the more inventory your ad can appear on to maximize your results.

What are the best practices for Performance Max campaigns?

Get the most out of your campaign by following the best practices found on the Retailer best practices for AI-powered Performance Max campaigns help page.

Ready to drive more sales? Get started
with Merchant Center and Performance Max.