Rei Kawakubo and her urban nomads in New York now have a place to go—and it’s NoMad, literally. Her plans to open a Dover Street Market in New York have long been known—following DSM in London and Tokyo —as are her plans to open it in an unconventional neighborhood. That would exclude Comme des Garçons’ neighborhood of Chelsea, where the label helped launch, with its own move in 1999, a mass migration of art-minded retailers from Soho.

Today came word that Murray Hill, a formerly humdrum hood, would be the location for the new Dover, opening about a year from now. Lexington and 30th, to be exact, an area that’s affectionately come to be known as NoMad, or north of Madison Park, where Ace Hotel and Kitsuné have their digs and steps away from Marc Jacobs’ favored venue, the Lexington Avenue Armory. Built a century ago with funding from John D. Rockefeller, the seven-story forgotten temple of a building is the ideal spot to consecrate the latest Church of Comme.