A few weeks ago, when we posted a bare-assed  Coming Soon image for a video of Dsquared’s new underwear line, it was removed from our Facebook page, which was then frozen for 24 hours. The incident only confirmed to us the hotness of the video we would soon see — and now here it is, released today.

Sure enough, in a master stroke, Steven Klein has brought together beefcake models (Matt Woodhouse, Ryan Bertroche, Travis Hanson), bondage accoutrements, menacing eyepatches, a dungeon-like setting, and good old whitey tighties. It’s highly stylized and self-aware — a cheeky nod to hardcore 50s male erotica.