Theme Parks & Themed Entertainment

How Did We Get “Aladdin’s Oasis” at Disneyland?

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Disneyland had what it thought was a solid expansion plan for the early 1990s .

  • “Fantasmic!” – this theme park’s new nighttime show – would open in May of 1992 .
  • Then – in January of 1993 – Mickey’s Toontown (Disneyland’s first new “land” in over 20 years ) would open just seven months later at the very back of the Park.
  • A year after that ( January of 1994 ), Roger Rabbit’s Car Toon Spin would throw open its doors
  • And then – 15 months after that (May of 1995) – the Indiana Jones Adventure come online at this theme park.

This plan meant that – for four years – Disneyland Park would have something new to help drive up attendance levels. Which – given that the Happiest Place on Earth relied heavily on the annual visits of millions of Southern Californian locals in order to meet its annual attendance goals – seemed like a great idea. So budgets were approved, schedules were set. Mouse House managers seemed happy.

But then Disney’s “Aladdin” opened in theaters on November 25, 1992 .

Success of Disney’s Animated Film “Aladdin”

This hand-drawn animated feature quickly became the highest grossing film of the year . This Ron Clements / John Musker movie also became the very first full-length animated feature to sell over a half a billion worth of tickets worldwide.

More to the point, “Aladdin” turned out to be an attendance driver at Disney-MGM Studio theme park in Florida. When the “Aladdin’s Royal Caravan” parade debuted at that theme park on December 21, 1992 (some four weeks after this film had first bowed in theaters), people lined up along Hollywood Boulevard hours in advance to claim a great viewing spot for this twice-daily presentation.

Likewise the Soundstage Restaurant at that theme park was doing turn-away business for its “Breakfast with Aladdin.” Which did not go unnoticed by the folks back in Burbank.

They turned to the team at Disneyland and said “ … have you seen what’s going on in Orlando with all of the ‘Aladdin’ stuff?” To which Disneyland managers said, “Yes, that’s nice. But have you seen our already scheduled / budgeted expansion plan for the next four years ?” To which the folks back in Burbank would say “ … Mr. Eisner really wants to see some stuff in Disneyland that celebrates Aladdin.” To which the people who work in the Team Disney Anaheim building said “Yes, sir. Right away, sir.”

“Aladdin’s Royal Caravan” Parade

The first thing they did was order up a clone of Disney-MGM’s “Aladdin’s Royal Caravan” parade. Even with a rush order, this 5 unit parade (which was supported by a cast of nearly 100 performers) didn’t begin rolling through Disneyland Park ‘til April 2, 1993 . Nearly six months after this animated feature first arrived in theaters.

Credit: Flickr

Interesting side note here:Because the parade route at Disneyland is so much longer than the one that runs through Disney-MGM, the Entertainment team in Anaheim decided to expand the cast of their version of the “Aladdin’s Royal Caravan” parade. It featured three new sets of characters:

  • peacock girls
  • silk maidens
  • and harem camels.

Trust me on this, people. You do NOT want to Google “ Harem Camels .” This walk-around characters from the “Aladdin’s Royal Caravan” parade will haunt your dreams.

Dining with Aladdin – Transforming Disneyland’s Tahitian Terrace

Which brings us to the food component of today’s story. Because Disneyland really wanted its own “Aladdin” -themed restaurant that would then do the same sort of turn-away business that Disney-MGM’s Soundstage Restaurant was doing with its super-popular “Breakfast with Aladdin” offering.

On a parallel track, the folks who ran the Tahitian Terrace at Disneyland Park (which had first opened back in 1962 and – I’m now quoting from the flyer that they used to hand Guests as they came through the turnstiles at the front of the Park – served “ … unique Polynesian specialties served in an exotic setting bordering the Rivers of the Jungle Cruise”) realized that this Walt-era restaurant really needed some TLC.

By that I mean: The waterfall curtain (This was one of the defining features of this Adventureland eatery. As Guests dined on teriyaki steak and Australian lobster tail, this waterfall curtain would suddenly part. And then performers would come out and spin fire torches or pull people up onstage & teach them to hula) was looking kind of raggedy. And the Park’s Maintenance Team had a sit-down with the Imagineers about how …

“While You’re Fixing the Jungle Cruise, can you….?”

Well, given that the Jungle Cruise was scheduled to undergo a reinvention the following year (The idea was that all of the boats in this Adventureland attaction’s fleet would then lose their signature red & white awnings and then become far grubbier, more beat-up looking. So that Disneyland’s Jungle Cruise and the soon-to-open “Temple of the Forbidden Eye” would then appear to be telling one consistent, cohesive story), the folks in charge of the Tahitian Terrace were like “ … Hey, you’re making all of those changes to the Jungle Cruise next year. While that work is going on, can we please get some guys come by and fix the waterfall curtain at our restaurant? Cause it’s looking kind of raggedy.”

To which the Imagineers replied “We’ve got an even better idea. We’re now going to gut the Tahitian Terrace and turn it into ‘Aladdin’s Oasis.’ Which will feature animatronics & elaborate special effects that happen right at the dining table in front of the Guests and a big cast of performers. And … “

To which the folks in charge of the Tahitian Terrace said “ … We just need the waterfall curtain repaired.”

How Long Did it Take to Build “Aladdin’s Oasis”?

It didn’t matter. After nearly 30 years in operation (and 40,000 performances of the show which was offered with dinner at this Adventureland eatery), Disneyland’s Tahitian Terrace closed on April 17, 1993 . Only to then re-opened just three months later as Aladdin’s Oasis.

To say that this was a rush job was putting in mildly. I got to talk with some of the folks who worked construction on this project. They talked about how – on the usual Disneyland restaurant redo – there was typically   a full year between when a concept was first developed and when the finished eatery then opened its doors. In the case of “Aladdin’s Oasis,” from the moment where people in Burbank initially suggested this idea to when this new Adventureland restaurant then opened was five months .

Things were moving so fast on this project … Well, they initially didn’t have any finished blueprints on site. So – to get a sense of what an Aladdin-themed restaurant might look like – one of the construction foreman went down to Main Street and purchased a copy of John Culhane’s “Disney’s Aladdin: The Making of an Animated Film” with his own money. The construction team then regularly consulted Culhane’s book when it was crafting props right there onsite.

Credit: D23

“Aladdin’s Oasis” Shows and Presentation

The plan here was that “Aladdin’s Oasis” would present eight shows a day starting at 11 a.m. ( Three lunch-time performances and then five dinner-time presentations ). With the final show getting underway at 10 p.m. every night .

As for the old Tahitian Terrace space with its waterfall curtain, it had been reimagined as this grand Persian Palace which has been built right at the edge of the Rivers that Disneyland’s Jungle Cruise plies. “Aladdin’s Oasis” is – for lack of a better term – a sixth century supper club. 250 people at a time would be seated & then greeted by Kazim, the owner of this now-ornate establishment. Which was now festooned with hanging brass lanterns, colorful canopies and Oriental carpets.

As Guests eyeball the menu (trying to decide if – for their entrée – they’re going to have the chicken shish kabob served with a herb yogurt sauce, the beef shish kabob with ride, or the vegetarian offering), Aladdin suddenly runs into this restaurant clutching a loaf of bread. He’s then pursued by Jafar’s henchmen. And – as these performers race up & down the aisles of this café – they then sing the “One Jump” song for the “Aladdin” film.

That moment pretty much established the style & tone of the show presented in “Aladdin’s Oasis.” It’s not a beat-for-beat recreation of the storyline of that animated feature. But – rather – kind of a greatest hits. With the idea that – whenever possible – the storyline of this sixth century supper club show would then circle back to a food-based moment.

Take – for example – when “Friend Like Me” was performed in this Adventureland eatery. Before this song got underway, Guests were encouraged to rub the magic lamp which was right in the center of their table. It would then begin to smoke. And as the song began, servers would then come out and deliver dessert. Which was a chocolate lamp filled with chocolate mousse and a berry topping.

And did I mention the Audio-Animatronic version of Iago (which Gilbert Gottfried recorded all sorts of new dialogue for?) Or how Jafar actually performed magic tricks onstage, with he & an assistant jamming swords into the top & the sides of a box that Princess Jasmine was supposedly hiding in? Or the ”Three Wishes,” which was this scantily clad trio of girls who belly-danced and often sang back-up for Aladdin & Kazim.

There’s a number of videos of the “Aladdin’s Oasis” show up on YouTube right now. So it’s easy for you to go see how elaborate & ambitious this Disneyland supper club experience once was. What’s not easy to understand is why – even though “Aladdin” was a hit movie (and would then go on – in September of 1993 – to sell millions of VHSs) – why this Adventureland eatery then closed its doors in the late Summer of 1994 (Just 14 months after it first opened).

Was “Aladdin’s Oasis” Successful?

To be blunt, everything at a Disney theme park is considered its own profit center. It has to make a certain regular return-on-investment in order to justify the ongoing cost of staffing the place. And that just wasn’t the case with “Aladdin’s Oasis.”

As it was explained to me … This Disneyland project had been so rushed (in order to make Michael Eisner happy. He reportedly insisted that “Aladdin’s Oasis” had to be up & running at Disneyland Park before the VHS version of “Aladdin” became available for purchase in September of 1993 ) and the Company has spent so much money getting this sixth century supper club up out of the ground … Well, the only way this place could ever recover its construction costs was if every single seat at all eight seatings every day were filled. And especially during Disneyland’s off-season (when fewer people went to the Park each day. Especially mid-week), that just wasn’t possible.

Disneyland did what it could to boost advance reservations at “Aladdin’s Oasis.” For a time, if you booked a dinner package at this Adventureland eatery, you not only got a reserved viewing spot for the “Aladdin’s Royal Caravan” parade, you also got a prime viewing spot for “Fantasmic!” thrown in for free too.

After “Aladdin’s Oasis”

A few months after the very last presentation of the “Aladdin’s Royal Caravan” parade rolled through Disneyland in June of 1994 , “Aladdin’s Oasis” shut its doors over in Adventureland. For a time, the Park’s Entertainment team would use this space for a storytime meet-n-greet experience with Aladdin, Jasmine and the Genie.

More recently, this space along the Rivers that make up Disneyland’s Jungle Cruise was gutted so that the Tropical Hideaway could then be built. This quick service restaurant opened in Adventureland back in December of 2018 . Its primary appeal is that you can get a variety of flavors of Dole Whip here, plus Polynesian themed nibblies.

More Supper Club Experiences

Just so you know: The failure of “Aladdin’s Oasis” back in 1993 & 1994 exacted a price. The Imagineers had two other supper club experiences in the works back then. One that was supposed to be built at Disney’s Boardwalk and was supposed to have been Little Mermaid-themed, and another that was supposed to have been built inside of Disney-MGM as part of that theme park’s Sunset Boulevard expansion. That one was supposed to have replicated the South Seas Club from Disney’s June 1991 release, “The Rocketeer.”

Did any of you get to experience “Aladdin’s Oasis” in person? What do you remember of this short-lived dining experience at Disneyland?

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

History

The Evolution and History of Mickey’s ToonTown

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Disneyland in Anaheim, California, holds a special place in the hearts of Disney fans worldwide, I mean heck, it’s where the magic began after all.  Over the years it’s become a place that people visit in search of memorable experiences. One fan favorite area of the park is Mickey’s Toontown, a unique land that lets guests step right into the colorful, “Toony” world of Disney animation. With the recent reimagining of the land and the introduction of Micky and Minnies Runaway Railway, have you ever wondered how this land came to be?

There is a fascinating backstory of how Mickey’s Toontown came into existence. It’s a tale of strategic vision, the influence of Disney executives, and a commitment to meeting the needs of Disney’s valued guests.

The Beginning: Mickey’s Birthdayland

The story of Mickey’s Toontown starts with Mickey’s Birthdayland at Walt Disney World’s Magic Kingdom. Opened in 1988 to celebrate Mickey Mouse’s 60th birthday, this temporary attraction was met with such overwhelming popularity that it inspired Disney executives to think bigger. The idea was to create a permanent, immersive land where guests could step into the animated world of Mickey Mouse and his friends.

In the early ’90s, Disneyland was in need of a refresh. Michael Eisner, the visionary leader of The Walt Disney Company at the time, had an audacious idea: create a brand-new land in Disneyland that would celebrate Disney characters in a whole new way. This was the birth of Mickey’s Toontown.

Initially, Disney’s creative minds toyed with various concepts, including the idea of crafting a 100-Acre Woods or a land inspired by the Muppets. However, the turning point came when they considered the success of “Who Framed Roger Rabbit.” This film’s popularity and the desire to capitalize on contemporary trends set the stage for Toontown’s creation.

From Concept to Reality: The Birth of Toontown

In 1993, Mickey’s Toontown opened its gates at Disneyland, marking the first time in Disney Park history where guests could experience a fully realized, three-dimensional world of animation. This new land was not just a collection of attractions but a living, breathing community where Disney characters “lived,” worked, and played.

Building Challenges: Innovative Solutions

The design of Mickey’s Toontown broke new ground in theme park aesthetics. Imagineers were tasked with bringing the two-dimensional world of cartoons into a three-dimensional space. This led to the creation of over 2000 custom-built props and structures that embodied the ‘squash and stretch’ principle of animation, giving Toontown its distinctiveness.

And then there was also the challenge of hiding the Team Disney Anaheim building, which bore a striking resemblance to a giant hotdog. The Imagineers had to think creatively, using balloon tests and imaginative landscaping to seamlessly integrate Toontown into the larger park.

Key Attractions: Bringing Animation to Life

Mickey’s Toontown featured several groundbreaking attractions. “Roger Rabbit’s Car Toon Spin,” inspired by the movie “Who Framed Roger Rabbit,” became a staple of Toontown, offering an innovative ride experience. Gadget’s Go-Coaster, though initially conceived as a Rescue Rangers-themed ride, became a hit with younger visitors, proving that innovative design could create memorable experiences for all ages.

Another crown jewel of Toontown is Mickey’s House, a walkthrough attraction that allowed guests to explore the home of Mickey Mouse himself. This attraction was more than just a house; it was a carefully crafted piece of Disney lore. The house was designed in the American Craftsman style, reflecting the era when Mickey would have theoretically purchased his first home in Hollywood. The attention to detail was meticulous, with over 2000 hand-crafted, custom-built props, ensuring that every corner of the house was brimming with character and charm. Interestingly, the design of Mickey’s House was inspired by a real home in Wichita Falls, making it a unique blend of real-world inspiration and Disney magic.

Mickey’s House also showcased Disney’s commitment to creating interactive and engaging experiences. Guests could make themselves at home, sitting in Mickey’s chair, listening to the radio, and exploring the many mementos and references to Mickey’s animated adventures throughout the years. This approach to attraction design – where storytelling and interactivity merged seamlessly – was a defining characteristic of ToonTown’s success.

Executive Decisions: Shaping ToonTown’s Unique Attractions

The development of Mickey’s Toontown wasn’t just about creative imagination; it was significantly influenced by strategic decisions from Disney executives. One notable input came from Jeffrey Katzenberg, who suggested incorporating a Rescue Rangers-themed ride. This idea was a reflection of the broader Disney strategy to integrate popular contemporary characters and themes into the park, ensuring that the attractions remained relevant and engaging for visitors.

In addition to Katzenberg’s influence, Frank Wells, the then-President of The Walt Disney Company, played a key role in the strategic launch of Toontown’s attractions. His decision to delay the opening of “Roger Rabbit’s Car Toon Spin” until a year after Toontown’s debut was a calculated move. It was designed to maintain public interest in the park by offering new experiences over time, thereby giving guests more reasons to return to Disneyland.

These executive decisions highlight the careful planning and foresight that went into making Toontown a dynamic and continuously appealing part of Disneyland. By integrating current trends and strategically planning the rollout of attractions, Disney executives ensured that Toontown would not only capture the hearts of visitors upon its opening but would continue to draw them back for new experiences in the years to follow.

Global Influence: Toontown’s Worldwide Appeal

The concept of Mickey’s Toontown resonated so strongly that it was replicated at Tokyo Disneyland and influenced elements in Disneyland Paris and Hong Kong Disneyland. Each park’s version of Toontown maintained the core essence of the original while adapting to its cultural and logistical environment.

Evolution and Reimagining: Toontown Today

As we approach the present day, Mickey’s Toontown has recently undergone a significant reimagining to welcome “Mickey & Minnie’s Runaway Railway” in 2023. This refurbishment aimed to enhance the land’s interactivity and appeal to a new generation of Disney fans, all while retaining the charm that has made ToonTown a beloved destination for nearly three decades.

Dive Deeper into ToonTown’s Story

Want to know more about Mickey’s Toontown and hear some fascinating behind-the-scenes stories, then check out the latest episode of Disney Unpacked on Patreon @JimHillMedia. In this episode, the main Imagineer who worked on the Toontown project shares lots of interesting stories and details that you can’t find anywhere else. It’s full of great information and fun facts, so be sure to give it a listen!

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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History

Unpacking the History of the Pixar Place Hotel

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Pixar Place Hotel, the newly unveiled 15-story tower at the Disneyland Resort, has been making waves in the Disney community. With its unique Pixar-themed design, it promises to be a favorite among visitors.

However, before we delve into this exciting addition to the Disneyland Resort, let’s take a look at the fascinating history of this remarkable hotel.

The Emergence of the Disneyland Hotel

To truly appreciate the story of the Pixar Place Hotel, we must turn back the clock to the early days of Disneyland. While Walt Disney had the visionary ideas and funding to create the iconic theme park, he faced a challenge when it came to providing accommodations for the park’s visitors. This is where his friend Jack Wrather enters the picture.

Jack Wrather, a fellow pioneer in the television industry, stepped in to assist Walt Disney in realizing his dream. Thanks to the success of the “Lassie” TV show produced by Wrather’s company, he had the financial means to build a hotel right across from Disneyland.

The result was the Disneyland Hotel, which opened its doors in October 1955. Interestingly, the early incarnation of this hotel had more of a motel feel than a hotel, with two-story buildings reminiscent of the roadside motels popular during the 1950s. The initial Disneyland Hotel consisted of modest structures that catered to visitors looking for affordable lodging close to the park. While the rooms were basic, it marked the beginning of something extraordinary.

The Evolution: From Emerald of Anaheim to Paradise Pier

As Disneyland’s popularity continued to soar, so did the demand for expansion and improved accommodations. In 1962, the addition of an 11-story tower transformed the Disneyland Hotel, marking a significant transition from a motel to a full-fledged hotel.

The addition of the 11-story tower elevated the Disneyland Hotel into a more prominent presence on the Anaheim skyline. At the time, it was the tallest structure in all of Orange County. The hotel’s prime location across from Disneyland made it an ideal choice for visitors. With the introduction of the monorail linking the park and the hotel, accessibility became even more convenient. Unique features like the Japanese-themed reflecting pools added to the hotel’s charm, reflecting a cultural influence that extended beyond Disney’s borders.

Japanese Tourism and Its Impact

During the 1960s and 1970s, Disneyland was attracting visitors from all corners of the world, including Japan. A significant number of Japanese tourists flocked to Anaheim to experience Walt Disney’s creation. To cater to this growing market, it wasn’t just the Disneyland Hotel that aimed to capture the attention of Japanese tourists. The Japanese Village in Buena Park, inspired by a similar attraction in Nara, Japan, was another significant spot.

These attractions sought to provide a taste of Japanese culture and hospitality, showcasing elements like tea ceremonies and beautiful ponds with rare carp and black swans. However, the Japanese Village closed its doors in 1975, likely due to the highly competitive nature of the Southern California tourist market.

The Emergence of the Emerald of Anaheim

With the surge in Japanese tourism, an opportunity arose—the construction of the Emerald of Anaheim, later known as the Disneyland Pacific Hotel. In May 1984, this 15-story hotel opened its doors.

What made the Emerald unique was its ownership. It was built not by The Walt Disney Company or the Oriental Land Company (which operated Tokyo Disneyland) but by the Tokyu Group. This group of Japanese businessmen already had a pair of hotels in Hawaii and saw potential in Anaheim’s proximity to Disneyland. Thus, they decided to embark on this new venture, specifically designed to cater to Japanese tourists looking to experience Southern California.

Financial Challenges and a Changing Landscape

The late 1980s brought about two significant financial crises in Japan—the crash of the NIKKEI stock market and the collapse of the Japanese real estate market. These crises had far-reaching effects, causing Japanese tourists to postpone or cancel their trips to the United States. As a result, reservations at the Emerald of Anaheim dwindled.

To adapt to these challenging times, the Tokyu Group merged the Emerald brand with its Pacific hotel chain, attempting to weather the storm. However, the financial turmoil took its toll on the Emerald, and changes were imminent.

The Transition to the Disneyland Pacific Hotel

In 1995, The Walt Disney Company took a significant step by purchasing the hotel formerly known as the Emerald of Anaheim for $35 million. This acquisition marked a change in the hotel’s fortunes. With Disney now in control, the hotel underwent a name change, becoming the Disneyland Pacific Hotel.

Transformation to Paradise Pier

The next phase of transformation occurred when Disney decided to rebrand the hotel as Paradise Pier Hotel. This decision aligned with Disney’s broader vision for the Disneyland Resort.

While the structural changes were limited, the hotel underwent a significant cosmetic makeover. Its exterior was painted to complement the color scheme of Paradise Pier, and wave-shaped crenellations adorned the rooftop, creating an illusion of seaside charm. This transformation was Disney’s attempt to seamlessly integrate the hotel into the Paradise Pier theme of Disney’s California Adventure Park.

Looking Beyond Paradise Pier: The Shift to Pixar Place

In 2018, Disneyland Resort rebranded Paradise Pier as Pixar Pier, a thematic area dedicated to celebrating the beloved characters and stories from Pixar Animation Studios. As a part of this transition, it became evident that the hotel formally known as the Disneyland Pacific Hotel could no longer maintain its Paradise Pier theme.

With Pixar Pier in full swing and two successful Pixar-themed hotels (Toy Story Hotels in Shanghai Disneyland and Tokyo Disneyland), Disney decided to embark on a new venture—a hotel that would celebrate the vast world of Pixar. The result is Pixar Place Hotel, a 15-story tower that embraces the characters and stories from multiple Pixar movies and shorts. This fully Pixar-themed hotel is a first of its kind in the United States.

The Future of Pixar Place and Disneyland Resort

As we look ahead to the future, the Disneyland Resort continues to evolve. The recent news of a proposed $1.9 billion expansion as part of the Disneyland Forward project indicates that the area surrounding Pixar Place is expected to see further changes. Disneyland’s rich history and innovative spirit continue to shape its destiny.

In conclusion, the history of the Pixar Place Hotel is a testament to the ever-changing landscape of Disneyland Resort. From its humble beginnings as the Disneyland Hotel to its transformation into the fully Pixar-themed Pixar Place Hotel, this establishment has undergone several iterations. As Disneyland Resort continues to grow and adapt, we can only imagine what exciting developments lie ahead for this iconic destination.

If you want to hear more stories about the History of the Pixar Place hotel, check our special edition of Disney Unpacked over on YouTube.

Stay tuned for more updates and developments as we continue to explore the fascinating world of Disney, one story at a time.

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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History

From Birthday Wishes to Toontown Dreams: How Toontown Came to Be

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Mickey's Birthday Land

In the latest release of Episode 4 of Disney Unpacked, Len and I return, joined as always by Disney Imagineering legend, Jim Shull . This two-part episode covers all things Mickey’s Birthday Land and how it ultimately led to the inspiration behind Disneyland’s fan-favorite land, “Toontown”. But let’s not get ahead of ourselves here. It all starts in the early days at Disneyland.

Early Challenges in Meeting Mickey

Picture this: it’s the late 1970s and early 1980s, and you’re at Disneyland. You want to meet the one and only Mickey Mouse, but there’s no clear way to make it happen. You rely on Character Guides, those daily printed sheets that point you in Mickey’s general direction. But let’s be honest, it was like finding a needle in a haystack. Sometimes, you got lucky; other times, not so much.

Mickey’s Birthdayland: A Birthday Wish that Came True

Fast forward to the late 1980s. Disney World faced a big challenge. The Disney-MGM Studios Theme Park was under construction, with the company’s marketing machine in full swing, hyping up the opening of Walt Disney World’s third theme park, MGM Studios, in the Spring of 1989. This extensive marketing meant that many people were opting to postpone their family’s next trip to Walt Disney World until the following year. Walt Disney World needed something compelling to motivate guests to visit Florida in 1988, the year before Disney MGM Studios opened.

Enter stage left, Mickey’s Birthdayland. For the first time ever, an entire land was dedicated to a single character – and not just any character, but the mouse who started it all. Meeting Mickey was no longer a game of chance; it was practically guaranteed.

The Birth of Birthdayland: Creative Brilliance Meets Practicality

In this episode, we dissect the birth of Mickey’s Birthdayland, an initiative that went beyond celebrating a birthday. It was a calculated move, driven by guest feedback and a need to address issues dating back to 1971. Imagineers faced the monumental task of designing an experience that honored Mickey while efficiently managing the crowds. This required the perfect blend of creative flair and logistical prowess – a hallmark of Disney’s approach to theme park design.

Evolution: From Birthdayland to Toontown

The success of Mickey’s Birthdayland was a real game-changer, setting the stage for the birth of Toontown – an entire land that elevated character-centric areas to monumental new heights. Toontown wasn’t merely a spot to meet characters; it was an immersive experience that brought Disney animation to life. In the episode, we explore its innovative designs, playful architecture, and how every nook and cranny tells a story.

Impact on Disney Parks and Guests

Mickey’s Birthdayland and Toontown didn’t just reshape the physical landscape of Disney parks; they transformed the very essence of the guest experience. These lands introduced groundbreaking ways for visitors to connect with their beloved characters, making their Disney vacations even more unforgettable.

Beyond Attractions: A Cultural Influence

But the influence of these lands goes beyond mere attractions. Our episode delves into how Mickey’s Birthdayland and Toontown left an indelible mark on Disney’s culture, reflecting the company’s relentless dedication to innovation and guest satisfaction. It’s a journey into how a single idea can grow into a cherished cornerstone of the Disney Park experience.

Interested in learning about Jim Shull’s original idea for a Winnie the Pooh ride? Here’s concept art of the attraction proposed for the original Toontown in Disneyland. More on [Disney Unpacked].

Unwrapping the Full Story of Mickey’s Birthdayland

Our two-part episode of Disney Unpacked is available for your viewing pleasure on our Patreon page. And for those seeking a quicker Disney fix, we’ve got a condensed version waiting for you on our YouTube channel . Thank you for being a part of our Disney Unpacked community. Stay tuned for more episodes as we continue to “Unpack” the fascinating world of Disney, one story at a time.

Jim Hill

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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