Last day I sent the client doctor the message regarding some diseases relating our products. This morning I received a reply message from the doctor that said “Thank you for your mail. It is so informative news.” Oh, what a delighting message for MRs! That made me decide I contribute to his activities. The consunalist, Kawagoe Mitsuru-san advocates SOM (Share of mind), and its confirming lists include “Receive thank you messages every day”, I cannot agree with anymore.