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May 19, 2004
テーマ： ★留学生活★(634)
A Lesson:it is not what you like but
There are some steps to sell the product to customer.
First, you have to divide your market into distinct groups of buyers with different needs,characteristics, or behavior who might require separate products or marketing mixes,called Market segmentation.
Then choose your target groups to serve,
called Market targeting,.
And Arranging for a product to occupy a clear,distinctive and desirable place relative to competing products in the minds of target cusumers,
called Market positioning.
In the part of Positioning, we do a activitiy like
the product is chocolate and we choose the high enegry and high fat one.We should make our customer have proper image about the product.
First CM , our customer actually my classmate image my product like high enegry and law fat coz
Our team's image and taste was that way.
Important thing was that what the customer feel toward the product when they watch the CM or some ad.
If the customer think that the product is high fat and law energy, Our CM is failed.
It is simple thing but think about
the Nestle's Kitkat. The CM impress me that the chocolate bar is high enegry and law fat.
But their positioning is that Law fat Law energy choco bar. that the point of today.
.
There are some steps to sell the product to customer.
First, you have to divide your market into distinct groups of buyers with different needs,characteristics, or behavior who might require separate products or marketing mixes,called Market segmentation.
Then choose your target groups to serve,
called Market targeting,.
And Arranging for a product to occupy a clear,distinctive and desirable place relative to competing products in the minds of target cusumers,
called Market positioning.
In the part of Positioning, we do a activitiy like
the product is chocolate and we choose the high enegry and high fat one.We should make our customer have proper image about the product.
First CM , our customer actually my classmate image my product like high enegry and law fat coz
Our team's image and taste was that way.
Important thing was that what the customer feel toward the product when they watch the CM or some ad.
If the customer think that the product is high fat and law energy, Our CM is failed.
It is simple thing but think about
the Nestle's Kitkat. The CM impress me that the chocolate bar is high enegry and law fat.
But their positioning is that Law fat Law energy choco bar. that the point of today.
.
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