時空の旅わくわく日記

　手元にある冊子の裏表紙に、太ることをキャッチフレーズにしている広告がありました。 痩せるための広告は見慣れていますが、太るための広告があってもいいなぁと思いました。 昭和 22 年頃の広告ですので、「四ヶ月の使用で三貫も肥る！」というキャッチフレーズは、当時の消費者の購買意欲を刺激したことでしょう。

The slogan of this old advertisement is “ You can get 12 kg only in 4 months. ” You may not  have a chance to see this kind of catch line nowadays when lots of adults are above a healthy weight and not a few children leaving primary school are already overweight or living with obesity. ​

【 Bon appétit ! 】
In the tackling obesity strategy, launched by the Prime Minister, government made clear that helping people to achieve and maintain a healthy weight is one of the most important things we can do to improve our nation's health. Not only because obesity is associated with reduced life expectancy and is a risk factor for a range of chronic diseases, but there is now evidence that people who are overweight or living with obesity are at greater risk of being seriously ill, and dying from COVID-19.
（ https://www.gov.uk/government/consultations/total-restriction-of-online-advertising-for-products-high-in-fat-sugar-and-salt-hfss/introducing-a-total-online-advertising-restriction-for-products-high-in-fat-sugar-and-salt-hfss ）