@article{665c6703c43f2e7b0338f99c, title={Digitalization of cultural industries: Evidence from the official Spider-Man movie TikTok account}, volume={32}, ISSN={1748-7382}, DOI={10.1177/13548565241253904}, number={1}, journal={Convergence}, publisher={SAGE Publications Ltd}, author={Hernando Velasco, Alicia and Matsumoto, Mitsuko and Dominguez-Santos, Susana and Lacasa, Pilar}, year={2026}, pages={3-32}, keywords={affordances ; Cultural industries ; Marvel ; mix methods ; multimodal discourse analysis ; platform studies ; TikTok} }