@article{68d735f03381fc6ca7325813, address={ZLIN}, title={CSR’s Impact on Fashion Consumer Behaviour: Unravelling the Nexus between Purchase Intention and Consumer Happiness}, volume={17}, ISSN={1804-171X}, DOI={10.7441/JOC.2025.02.06}, number={2}, journal={JOURNAL OF COMPETITIVENESS}, publisher={UNIV TOMASE BATI & ZLINE, FAK MANAGEMENTU EKONOMIKY}, author={Cuesta-Valino, Pedro and Gutierrez-Rodriguez, Pablo and de Silva, Ricardo Villarreal and Garcia-Henche, Blanca}, year={2025}, pages={129-151}, keywords={consumer happiness ; purchase intention ; CSR ; sustainability ; fashion ; CORPORATE SOCIAL-RESPONSIBILITY ; SATISFACTION ; PERCEPTIONS ; CONSUMPTION ; PSYCHOLOGY ; MANAGEMENT ; PURSUIT ; QUALITY ; FREEDOM ; BRANDS} }