TY - JOUR AU - Justo de Jorge Moreno T1 - Innovación docente utilizando la inteligencia artificial TI - Teaching innovation using artificial intelligence LA - spa PY - 2026/// T2 - Pensamiento Matemático SN - 2174-0410 VL - 16 IS - 1 PB - Grupo de Innovación Educativa PP - Madrid AB - This paper presents the experience of a teaching innovation based on Google's Artificial Intelligence Gemini in the subject of Strategic Management with students of 4th year 2024 Business Administration and Management at the University of Alcalá (Madrid). The main results reveal that students find the teaching and learning materials useful and relevant. In this sense, the process of interaction with Gemini to optimize the answers through the process of reformulating questions and contrasting them, may have provided a certain degree of motivation to the student that reinforces learning. The use of AI, in the academic field, is perhaps a disruptive change. It poses a major challenge in terms of effort and adaptation of teachers and students, which is not without uncertainty and involves reflection and planning, to face the immediate future. UR - https://portalcientifico.uah.es/documentos/6a0761a181b1221cf9e2fb05 DP - Dialnet - Portal de la Investigación ER -